Still not sure, try an analogy, see if that helps!

I like to use the Lego analogy here (I like analogy’s as they work really well when trying to explain new concepts to people that have never heard of Lego, yep that person does exist) and the majority of people have heard of Lego so it is quite universal.

Lego – When you were growing up, you played with Lego for three fundamental reasons which were:

a) You knew what it was all about (even if you hadn't played with it the concept was there)

b) You loved playing with all the different shapes and coloured bricks

c) You trusted you could build what the box said you could build

It is this fundamental premise that takes us back to why Marketing is so important – it is the ways in which we communicate a target market, getting them to KNOW, LIKE and TRUST us!

I started the company because I want to help you. You're ready to start utilising Marketing to build a successful business, not sure where to start.

I am hoping that through Marketing Study Lab we can share your journey and that I can make it as enjoyable and exciting as I know it can be, so that you don't lose focus on your ultimate goal:

A successful business using Marketing at its core.