Valuable Resources

Valuable Resources

This is the page where all the resources that I have picked up along the way will feature, including:

- Podcast guest links
- CIM goodies
- Other bits of interest

Enjoy!

Links:
CIM Harvard Referencing System
Marketing Week Column: https://www.marketingweek.com/focus/mark-ritson/
Mini MBA: https://mba.marketingweek.com
Tango Ad: https://www.youtube.com/watch?v=iqVFnxHWnlc
Hagen-Daz: https://www.youtube.com/watch?v=sj49lJJr17g
Leeds Rebranding: https://www.marketingweek.com/2018/01/31/mark-ritson-leeds-united-rebrand/
Smart Insights: https://www.smartinsights.com
Branded Content Marketing Association (BCMA): http://www.thebcma.info
Institute of Branded Content (IBC): http://www.thebcma.info/institute-of-branded-content/
PR Smith: https://prsmith.org
SOSTAC: https://www.sostac.org
The Great Moments of Sportsmanship Programme: http://www.greatmomentsofsportsmanship.com
The Twitter: https://twitter.com/brandmajian
AdRoll: https://www.adroll.com/en-GB/
RollWorks: https://www.rollworks.com
The High Heeled Runner: https://highheelrunner.wordpress.com
Williams-Sonoma Bread Maker Price Case Study: http://myemail.constantcontact.com/Williams-Sonoma-Pricing-Tactic-Grows-Sales-for-Bread-Machine.html?soid=1102052405533&aid=JioWyC1Fesc
CIM Mentoring Program: https://www.cim.co.uk/more/mentoring/\
FocusVision: https://www.focusvision.com
SMART Objectives: https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ 
Net Promoter Score: https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/using-net-promoter-score-to-assess-marketing-effectiveness/
Smart Insights: https://www.smartinsights.com
Involve: http://involvepeople.org
email: [email protected]
mentoring: www.cim.co.uk/more/mentoring
The Human Upgrade: The Power to Create Your Future: https://amzn.to/2KjMAdB
SMART Objectives: https://www.youtube.com/watch?v=0Mi9_XEXQqc
Drum: http://drum.co.uk/
Proctor and Gamble History: https://www.cincinnati.com/story/news/2017/10/04/our-history-p-g-put-soap-soap-opera/732149001/
Puss In Boots – Interactive: https://www.imdb.com/title/tt7042082/
Google Speed Insight: https://developers.google.com/speed/pagespeed/insights/
CIM Marking Structure Overview: http://regions.cim.co.uk/london/home/news/2016-september/ten-essential-tips-for-studying-members/
Searching for Serenity: http://www.searchingforserenity.co.uk
Harvard Referencing System: https://my.cim.co.uk/media/34817/harvard-referencing-v3-2016-final.pdf
Hearts & Science: https://www.hearts-science.com
Prezi: https://prezi.com
Andrew Abela From-To Think-Do Matrix (see page 10): http://extremepresentation.typepad.com/files/the-presentation---ebook---abela.pdf
Siemens: https://www.siemens.com/uk/en/home.html
Siemens 360°: https://itunes.apple.com/gb/app/siemens-360/id1226530343?mt=8
https://play.google.com/store/apps/details?id=com.siemens.futuremakers&hl=en_GB
Tails.com: https://tails.com
CIM marking formula: http://regions.cim.co.uk/london/home/news/2017-march/studying-how-to-meet-the-examiner-s-expectations/
Fuse: www.fuseint.com
Gill Andrews: https://gillandrews.com
Lemmings: https://www.youtube.com/watch?v=j9Je6pFueYg
Jen Simmons (CSS Grid): https://labs.jensimmons.com
Siemens: https://www.siemens.com/global/en/home.html
Siemens Diversity: https://www.siemens.com/global/en/home/company/sustainability/diversity.html
[email protected]: https://twitter.com/pridesiemens?lang=en
Louise Shanahan: http://thecopyprescription.com
Tracey Tait: 
https://www.linkedin.com/in/traceytait/
https://www.facebook.com/TranscendYou/
@transcendyou: https://twitter.com/transcendyou
Seth Godin Podcast Akimbo: https://www.akimbo.me

Books:
Eat That Frog: https://amzn.to/2r9Q9v2
Fanatical Prospecting: https://amzn.to/2HGFhf9
Philip Kotler Marketing Books: https://amzn.to/2KlskJA
Good to Great: https://amzn.to/2r8EKvE
Start with Why: https://amzn.to/2r9eeD7
Art of War Sun Tzu: https://amzn.to/2JD0yaf
Hero with a thousand faces: https://amzn.to/2r7NJ00
Books by PR Smith: https://prsmith.org/books/
Influence - The Psychology of Persuasion: https://amzn.to/2r8tj87
Digital Sense: https://amzn.to/2KkprIS
Leading Digital: https://amzn.to/2JBy6FD
How Brands Grow: https://amzn.to/2r67g1S
Hacking Growth: https://amzn.to/2r8evFz
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers: https://amzn.to/2jhp2e8
The Presentation of Self in Everyday Life: https://amzn.to/2rlXLut
Black Box Thinking: https://amzn.to/2r8Dj1b
Think and Grow Rich (Napoleon Hill): https://amzn.to/2rEAUdM
Principles and Practice of Marketing (UK Higher Education Business Marketing): https://amzn.to/2IcPwbC
Principles and Practice of Marketing: https://amzn.to/2I9Mxoh
Digital Marketing: https://amzn.to/2jQlC2b
Digital Marketing: Strategy, Implementation and Practice: https://amzn.to/2IdAV3P
SOSTAC® Guide To Your Perfect Digital Marketing Plan: https://prsmith.org/books/
The Power of Habit: Why We Do What We Do, and How to Change - Charles Duhigg: https://amzn.to/2kb7Ur0
You are a Bad Ass (Jen Sincero): https://amzn.to/2LOuEJG
Truth, Lies and Advertising (Jon Steel): https://amzn.to/2JavYoO
Impossible to Ignore (Carmen Simon): https://amzn.to/2Maqz1O
The Hero with A Thousand Faces (Joseph Campbell): https://amzn.to/2KiVZ5U
The Pyramid Principle:Logic in Writing and Thinking (Barbara Minto ): https://amzn.to/2txW5zm
Reinventing Organisations - Frederic Laloux: https://amzn.to/2t81yxb
The Lean Start-Up (Eric Ries): https://amzn.to/2KRzgxY
Pain Free Process for Writing Your About Page:https://www.enchantingmarketing.com
The Magic of Cleaning - Magic Cleaning 1: Wie richtiges Aufräumen Ihr Leben verändert: https://amzn.to/2Abdm7M
Confidence Game – Maria Konnikova:
https://amzn.to/2B47aza
Tribes – Seth Godin: https://amzn.to/2LYQa1s

App:
Shapr: http://www.shapr.co
BMF Stockists (iTunes: https://itunes.apple.com/gb/app/bmf-stockistsearch/id1220396966?mt=8, Android: https://play.google.com/store/apps/details?id=com.ionicframework.bmfstockistsearch&hl=en_US)
Hotel Tonight: https://www.hoteltonight.com
LinkedIn: https://www.linkedin.com/in/markritson/
Sky+: https://www.sky.com/mysky/latestnews/article/my-sky-updates/2012-09/get-even-more-from-sky-plus-with-the-sky-plus-app/
Garageband: https://www.apple.com/uk/mac/garageband/
Mematic: http://www.mematic.net
Shazam: https://www.shazam.com/gb
Tube Exits: http://www.tubeexits.co.uk
Audible: https://www.audible.co.uk
New York Times: http://www.nytimes.com/services/mobile/index.html
Facebook: https://www.facebook.com
Seven - 7 Minute Workout App: 
https://itunes.apple.com/cg/app/seven-7-minute-workout-app/id650276551?mt=8
fitbit: https://www.fitbit.com/uk/app
Uber: https://www.uber.com/en-GB/
Coinbase: https://www.coinbase.com
Facebook: https://play.google.com/store/apps/details?id=com.facebook.katana&hl=en_GB 
https://itunes.apple.com/gb/app/facebook/id284882215?mt=8
LinkedIn: https://mobile.linkedin.com
Telegram: https://telegram.org
Whatsapp: https://www.whatsapp.com
Evernote: https://evernote.com
Spotify: https://www.spotify.com/uk/
Sonos: https://www.sonos.com/
Blinkist: https://www.blinkist.com/
Buffer: https://buffer.com
Podcast Addict: https://play.google.com/store/apps/details?id=com.bambuna.podcastaddict&hl=en_GB
EverNote: https://evernote.com
Instagram: https://www.instagram.com

Model:
Net Promotor Score: https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/using-net-promoter-score-to-assess-marketing-effectiveness/
(P)RACE Model: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/
ABCDE Method for Branded Content (Activate Branded Content, Distribute it, Evaluate it): http://www.thebcma.info/the-abcde-method/
Urbany and Davis Three Circles:
https://prsmith.org/2015/09/10/beware-customers-see-your-competitive-advantage-differently/
https://hbr.org/2007/11/strategic-insight-in-three-circles

Ontogeny recapitulates Phylogeny: https://en.wikipedia.org/wiki/Recapitulation_theory
Quantum Theory: https://whatis.techtarget.com/definition/quantum-theory
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant: https://amzn.to/2IcZ3PM
Holacracy:https://www.holacracy.org
Lift Concept: https://www.widerfunnel.com/the-six-landing-page-conversion-rate-factors/
Content Marketing: http://www.marketingjournal.org/the-power-of-content-marketing-jon-wuebben/
https://blog.markgrowth.com/20-stats-that-show-the-power-of-content-marketing-in-2018-c2aaa7e1d13a
https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/