Well, well, well, you may have missed the last few episodes, that time of year, but we just cracked on, soz about that.  Anyway, for those who are joining us for the first time, welcome and for those that are regulars, it’s time to put down the turkey and lets get back to business as its regular programming from here on in.

Just a quick note on a new Facebook Group we’ve launched, aptly named the Marketing Study Lab Facebook Group, so before we move on, head over to Facebook and join the group. The more people that join the better the ‘bants’ will be. But in all seriousness, join us and keep the knowledge flowing.

This episode is particularly special for two reasons – 1 we start to look at the April 2019 CIM Level 6, Mastering Digital Channels Assignment and it’s someone’s birthday, well tomorrow it is, yep, it’s our guest this week, Catherine Gladwyn’s birthday tomorrow. What a present, to be on the Marketing Study Lab podcast. I haven’t got you a card so again, soz about that!

So who is the birthday girl? Catherine is an efficient, self motivated, proactive, dependable VA (Virtual Assistant) who specialises in MailChimp, WordPress and social media management under her own brand – Delegate VA.


– When building any type of mailing list, to engage with your audience you need to focus on not just your idea client and their needs and wants, but also their pain points. What are you helping them with to make their life easier or more manageable? Once you have discovered this you can lead them on a journey to the resolution of that pain point.

– Lead magnets. Use other channels, especially social media as the gateway to gain a following and convert them into subscribers. Try to keep your core audience up-to-date with what is going on and build a reputation for providing good content, content people wont want to miss.

– Once you have a solid mailing list, make sure you are talking to them about relevant, engaging topics (see where all these tips end up – engagement). This doesn’t have to be for your entire mailing list, just those the content is relevant to. Make sure you headlines are always interesting (click bait if you like, but for the right reasons) and always respond to any replies, don’t leave it to an automation system to do all the work. They are unfriendly, impersonal and, yep you guessed it, not engaging.

Join The Marketing Study Lab Facebook Group

Over the course of this year, I’d like to start to introduce you to a whole host of new (and old) theories, concepts, acronyms and some tips on where to find the best information on Marketing but also to help with your studies a little.

So lets kick this off with reminding you to join the Marketing Study Lab Facebook Group. It’s in its infancy but I intend to create a group that is engaging and informative, so hop over to Facebook and join in!

Level 6 Mastering Digital Channels CIM Assignment – April 19 – The Scenario

Over the next few episodes we’ll look at each part of the Level 6 Mastering Digital Channels CIM Assignment for April 2019 and we’ll end up releasing a special later in March that covers all of the questions that we’ll be discussing in these episodes – so if that is what you want then you’ll have to wait until March. But before we get stuck into all that, it is important that we understand the scenario that this particular assignment is set within.

This assignment is specific to Marketing Technology (or mar-tech if you like), so from this we can surmise that a lot of research and reading will be required to both know the digital landscape and understand what is available within this field from a Marketing perspective. Fortunately, the best way to do this will be with desk research for the majority, to make you research as up to date as possible. Although this can be seen as a positive (information at your fingertips), there is more and more marketing solutions and software out there than ever before which puts us in a ‘where to start scenario’. It is important to remember here that this assignment will be written for an organisation of your choosing which should narrow your field of research slightly, by honing in on what works and what doesn’t in your particular industry – remember you are better to be detailed and specific than you are broad and generic.

The scenario then finishes with what role you will play, which is a Marketing Manager reporting to a senior management team, meaning you need to be writing with this audience in mind. Remember, the overarching theme of the assignment is to report and recommend the best software, platforms and tools to manage and automate digital marketing channels – write it in your notes, on a post-it, even on your walls and then lets start the assignment.

Catherine Gladwyn
@DelegateVA: https://twitter.com/DelegateVA

Catherine Gladwyn – How to be a Virtual Assistant: https://amzn.to/2QR4bx5

Mailchimp: https://mailchimp.com/about/