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This is part four of six.
Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing
This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.
Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)
This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.
This week we take a look at Segmentation, Targeting and Positioning (STP) and Personas
Watch the video series:
How can STP and Personas Help YOU As A Strategic Marketer?
1 – Starts to build a picture as to who your target market is. Not just who they are, but what resonates with them and how best to communicate with them
2 – It can help you develop a competitive position with the intention of targeting a specified group more efficiently
3 – Helps the whole business gain clarity on the most profitable areas of the business and your market
Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License