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The Customer Journey – The LMS Lounge Live – Episode 154

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Enjoy the Episode – Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook […]

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B2B Marketing with Doug Marshall the MD of Achieve B2B Marketing – Episode 153

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksDoug MarshallWebsite: https://www.achieveb2bmarketing.com/ Twitter: https://twitter.com/dougsmarshall LinkedIn: https://www.linkedin.com/in/dougmarshalllinkedin/  Enjoy the Episode – […]

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SOSTAC Recap with PR Smith – Episode 152

This is a recap episode with one of my first ever guests, but an important one – PR Smith, creator of the SOSTAC Marketing Planning System. He’s also an amazing human (always a bonus) Why so important? SOSTAC is one of the most important and fundamental models that I promote and actively use. Basically, if […]

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Mastering The Sales Process with Richard Moore – Part 2 of 2 – Episode 151

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksRichard Moorehttps://therichardmoore.com/ https://www.linkedin.com/in/richardjamesmoore/ richard@therichardmoore.com/  Enjoy the Episode – Happy Marketing! Website […]

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Mastering The Sales Process with Richard Moore – Part 1 of 2 – Episode 150

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksRichard Moorehttps://therichardmoore.com/ https://www.linkedin.com/in/richardjamesmoore/ richard@therichardmoore.com/  Enjoy the Episode – Happy Marketing! Website […]

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Referrals through the Referral Ninja Master Framework™ with Stacey Brown Randall – Chief Referral Ninja Master – Episode 149

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksStacey Brown Randall https://www.staceybrownrandall.com/ Take the Ninja Quiz: https://www.staceybrownrandall.com/quiz  Enjoy the […]

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Master Your Mental Fitness with Marc Champagne – Episode 148

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksMarc ChampagneWebsite: https://www.behindthehuman.com  Book: https://www.baronfig.com/personal-socrates Behind The Human Podcast:Apple: https://apple.co/2qX2YfS) Spotify: […]

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How to Create a Great Blog Michelle Gately from The Unfinished Bookshelf – Episode 147

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksMichelle Gatelyhttps://theunfinishedbookshelf.com/ https://www.instagram.com/unfinishedbookshelf/  Analysing Headings: https://coschedule.com/headline-analyzer  Enjoy the Episode – […]

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Customer Persona Fact or Fiction Part 2 of 2 – Episode 146

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Enjoy the Episode – Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook […]

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Customer Persona Fact or Fiction Part 1 of 2 – Episode 145

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Enjoy the Episode – Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook […]

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Xmas Special – Best of 2020 – Episode 144

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) What Episode Snippets are in this look back of Marketing Study Lab 2020: […]

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Marketing Money Wasters with Estie Rand founder of Strand Consulting – Episode 143

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksEstie Randhttps://www.linkedin.com/in/estierand/ https://www.estierand.com/  https://www.estierand.com/freegift  Enjoy the Episode – Happy Marketing! Website […]

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LIVE-Episode---Marketing-and-Books

Marketing and Books – Live Episode 9

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Douglas BurdettTopic: Marketing Books Discussion Points• Themes and main takeaways from 2020• […]

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Content Marketing Method with Lucy Mowatt Content Marketing Consultant from Method Marketing – Episode 142

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksLucy Mowatthttps://www.linkedin.com/in/lucymowatt/ https://www.methodmarketing.org/  Enjoy the Episode – Happy Marketing! Website […]

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Communicating Effectively and Saying Things Better with Lila Smith founder of Say Things Better – Episode 141

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksLila Smithhttps://saythingsbetter.com/  https://www.linkedin.com/in/lilasmith/ lila@saythingsbetter.com  Enjoy the Episode – Happy Marketing! Website […]

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Strategic Marketing Theories Explained – Balanced Scorecard (6 of 6) – Episode 140

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Marketing Theories Explained Series Link: https://bit.ly/3mi35di  Enjoy the Episode – Happy Marketing! […]

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Strategic Marketing Theories Explained – Ansoffs Matrix (5 of 6) – Episode 139

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Marketing Theories Explained Series Link: https://bit.ly/3mi35di  Enjoy the Episode – Happy Marketing! […]

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LIVE-Episode---Marketing-and-Bad-Practices-Social-Media

Marketing and Bad Practices (Social Media) – Live Episode 8

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: John EspirianTopic: Marketing and Bad Practices (Social Media) Discussion Points• Automation• Communicating• […]

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Strategic Marketing Theories Explained – STP and Personas (4 of 6) – Episode 138

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Marketing Theories Explained Series Link: https://bit.ly/3mi35di  Enjoy the Episode – Happy Marketing! […]

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LIVE-Episode-Marketing-and-Social-Media-Events

Marketing and Social Media Events – Live Episode 7

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Lenka KoppovaTopic: Marketing and Social Media Events Discussion Points• What does it […]

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Strategic Marketing Theories Explained – TOWS Analysis (3 of 6) – Episode 137

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Marketing Theories Explained Series Link: https://bit.ly/3mi35di Enjoy the Episode – Happy Marketing! […]

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Marketing and Strategy – Live Episode 6

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Topic: Marketing and Strategy Discussion Points• The difference between strategy and tactics• Why […]

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Podcast-logo-Episode-136-stakeholder-mappings

Strategic Marketing Theories Explained – Stakeholder Mapping (2 of 6) – Episode 136

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Marketing Theories Explained Series Link: https://bit.ly/3mi35di  Enjoy the Episode – Happy Marketing! […]

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Marketing and BRICK Framework – Live Episode 5

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Topic: Marketing and BRICK Framework Discussion Points• What is the BRICK Framework?• How […]

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Podcast-logo-Episode-135-Marketing-Audits

Strategic Marketing Theories Explained – Marketing Audit (1 of 6) – Episode 135

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Marketing Theories Explained Series Link: https://bit.ly/3mi35di  Enjoy the Episode – Happy Marketing! […]

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LIVE-Episode-Marketing-and-history

Marketing and History – Live Episode 4

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Em Wilson (https://www.linkedin.com/in/emwilson36274/)Topic: Marketing and History Discussion Points• Tractor magazines• Toothpaste […]

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Marketing Strategy with Dr. Krista Fabrick – Episode 134

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksDr. Krista Fabrickhttps://www.kristafabrick.com/https://www.linkedin.com/in/krista-fabrick/ Enjoy the Episode – Happy Marketing! […]

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LIVE-Episode-Marketing-and-Finance

Marketing and Finance – Live Episode 3

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: James Perry (https://www.linkedin.com/in/jamesperryaccountingsuccesscoach/)Topic: Marketing and Finance Discussion Points Guinness!! Irish history […]

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Improving Time Management and Productivity with Kate Christie Director and Founder of Time Stylers – Episode 133

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksKate Christiewww.timestylers.comhttps://www.linkedin.com/in/kate-christie/https://amzn.to/2GwGniA Enjoy the Episode – Happy Marketing! Website […]

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Live-Podcast-Logo-Marketing-and-Media-Relations

Marketing and Media Relations – Live Episode 2

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962(from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Justin Goldstein (https://www.linkedin.com/in/goldsteinjustin/)Topic: Marketing and Media Relations Discussion Points• Mentioning the C […]

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Podcast-LogoContent-Planning-with-Andy-Lambert

Content Planning with Andy Lambert Director at ContentCal – Episode 132

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksAndy Lamberthttps://www.linkedin.com/in/andycontentcal/https://www.contentcal.io/ https://answerthepublic.com/https://buzzsumo.com/ Enjoy the Episode – Happy Marketing! […]

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Marketing and Education – Live Episode 1

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Dr. Ai Addyson-Zhang (https://www.linkedin.com/in/aiaddysonzhang/) Topic: Marketing and Education Discussion Points How […]

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Marketing to Mums with Katrina McCarter CEO of Marketing to Mums – Episode 131

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksKatrina McCarterhttps://www.linkedin.com/in/katrina-mccarter/https://www.marketingtomums.com.au/ Podcast – Marketing to Mums: https://www.marketingtomums.com.au/podcast/Book – […]

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LinkedIn for Employees Masterclass with Heidi Medina a Business Coach and LinkedIn Trainer – Episode 130

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksHeidi Medinahttps://www.talktoheidi.com/https://www.linkedin.com/in/heidimedina/ Enjoy the Episode – Happy Marketing! Website […]

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Media Relation with Justin Goldstein the Founder of Press Record Communications – Episode 129

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksJustin Goldstienhttps://www.pressrecord.co/https://www.linkedin.com/in/goldsteinjustin/ Enjoy the Episode – Happy Marketing! Website […]

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Creating a Content Culture with Christoph Trappe the Owner of The Authentic Storytelling Project – Episode 128

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksChristoph Trappehttps://authenticstorytelling.net/https://twitter.com/CTrappehttps://www.linkedin.com/in/christophtrappe/https://www.instagram.com/christophtrappe/https://www.facebook.com/ctrappe Business Storytelling Podcast: https://podcasts.apple.com/us/podcast/business-storytelling-podcast/ Content Performance Culture: […]

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Getting the Best Out of Data with Ola Degteva the Content & Research Director at Expatra – Episode 127

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.ukGet 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app […]

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Inclusive Marketing with Martyn Sibley founder of Disability Horizons – Episode 126

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.ukGet 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962(from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or […]

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Maximising the Impact of Video Marketing with Kristian Altuve of Zero Degree Story – Episode 125

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.ukGet 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app […]

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Brand Purpose Strategy with Carolyn Butler-Madden the Chief Purpose Activist at The Cause Effect – Episode 124

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.ukGet 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app […]

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Making Your Marketing Authentic with Fifi Mason a Personal Brand Strategist – Episode 123

Sign up for the Quietly Successful Summit here for FREE: http://quietlysuccessfulsummit.com Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksFifi Masonhttps://fifimason.comhttps://www.linkedin.com/in/thefifimason/ […]

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The Benefits of Team Building with Mark Kingston Jones Co-Founder of Team Building, with BITE – Episode 122

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksMark Kingston Joneshttps://teambuildingwithbite.comhttps://www.linkedin.com/in/markkingstonjones/ Enjoy the Episode – Happy Marketing! Website Thingy: www.marketingstudylab.co.ukThe Professional Bit: https://www.linkedin.com/in/petersumpton/Facebook […]

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D.A.R.T Marketing Methodology™ with Troy Sandidge Marketing Strategist – Episode 121

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksTroy Sandidgehttps://findtroy.comhttps://www.linkedin.com/in/findtroy/https://www.youtube.com/channel/UCtUdDIz3eaCdcxYIGRgwSIw Enjoy the Episode – Happy Marketing! Website Thingy: www.marketingstudylab.co.ukThe Professional Bit: https://www.linkedin.com/in/petersumpton/Facebook Community: https://www.facebook.com/groups/marketingstudylab/Tweet Tweet: https://twitter.com/cousinp81 […]

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Social Impact and Purpose with Karen Porter a Strategic Communication Specialist at Underground Communication – Episode 120

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Karen Porterwebsite: undergroundcomms.com.auB Corp Certified: https://bcorporation.netB Impact Assessment: https://bimpactassessment.net/. (B Corp Certification is a […]

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Podcast-Logo-Teresa-Heath-Wareing-online-marketing

Online Marketing with Teresa Heath-Wareing Owner of the Marketing that Converts Academy – Episode 119

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962(from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksTeresa Heath-Wareinghttps://teresaheathwareing.comhttps://teresaheathwareing.com/podcast/Check out the training; https://teresa-heath-wareing-b3a9.mykajabi.com/mtc-academy Enjoy the Episode – […]

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Podcast-Logo-Become-Camera-Confident-Nick-Diakanastasiss

Become Camera Confident with Nick Diakanastasis the Public Speaking Coach – Episode 118

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksNick Diakanastasishttps://www.linkedin.com/in/nick-diakanastasis/https://www.theintrovertmentor.com Enjoy the Episode – Happy Marketing! Website Thingy: www.marketingstudylab.co.ukThe Professional […]

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Creating Persuasive Content with Lee Rowley a Copywriter and Founder of Copy Brand University – Episode 117

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksLee Rowleyhttp://leerowley.comhttps://www.linkedin.com/in/theleerowley/ Enjoy the Episode – Happy Marketing! Website Thingy: www.marketingstudylab.co.ukThe Professional Bit: https://www.linkedin.com/in/petersumpton/Facebook Community: https://www.facebook.com/groups/marketingstudylab/Tweet […]

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Video SEO with Casper Pedersen Video Marketing Strategist from TwentyThree – Episode 116

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksCasper Pedersenhttps://www.linkedin.com/in/caspped/casperpederson@twentythree.net https://www.twentythree.net Backlinko: https://backlinko.com Enjoy the Episode – […]

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Selling Out a Live Event with May King Tsang Live Social Media Reporter and #FOMOCreator – Episode 115

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* reviewFrom your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksMay King Tsang@MayKingTea on all the socials:https://twitter.com/MayKingTeahttps://www.instagram.com/maykingtea/https://www.facebook.com/maykingt/YouTube: https://bit.ly/2XDU9nSLinkedIn: https://www.linkedin.com/in/maykingtsang/ Enjoy […]

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The DRAGONS Formula for Social Success with Dot Lung – Episode 114

Instagram Strategy for Business Growth:Dot Lung Online Course: https://bit.ly/3dOg5TK Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* reviewFrom your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksDot Lunghttp://www.dotlung.com @dotlung on all social […]

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Finding Your Content DNA with John Espirian The Relentlessly Helpful Technical Copywriter – Episode 113

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksJohn Espirianhttps://www.linkedin.com/in/johnespirian/https://espirian.co.uk Content DNA: https://amzn.to/3cD3yCh Enjoy the Episode – Happy Marketing! Website Thingy: www.marketingstudylab.co.ukThe Professional […]

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Transforming Threats into Opportunities with Joe Glover Founder of The Marketing Meetup – Episode 112

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* reviewFrom your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode LinksJoe Gloverhttps://www.linkedin.com/in/josepheglover/The Marketing Meetup: https://themarketingmeetup.com Enjoy the Episode – Happy […]

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Creating Great Customer Experiences with Dan Gingiss Expert in Customer Experience – Episode 111

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review From your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Dan Gingiss https://www.dangingiss.com You can also download Dan’s […]

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Facebook Ads with Naira Perez Facebook Ad Expert from SpringHill Digital – Episode 110

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODAReview: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode LinksNaira Perezhttps://www.springhilldigital.cominfo@springhilldigital.comhttps://www.facebook.com/springhilldigital/https://www.linkedin.com/company/springhilldigital/ Enjoy the Episode – Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) IntroFacebook Ads are a topic we probably all know a little about and we certainly all consume them on some level, passively or actively. But […]

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Financial Future with Winnie Sun of the Sun Group Wealth Partners – Episode 109

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode LinksWinnie Sunhttp://winniesun.com Enjoy the Episode – Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) IntroThis episode is all about finance, which is something that can be a difficult topic to discuss from a business or personal perspective. So […]

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Not for Profit Marketing with Chris Strub the CEO of I Am Here – Episode 108

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODAReview: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode LinksChris Strubhttps://www.teamstrub.comhttps://twitter.com/ChrisStrubhttps://www.instagram.com/chrisstrub/https://www.linkedin.com/in/chrisstrub/ Enjoy the Episode – Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) IntroIs not-for-profit Marketing different to for profit? We’re going to find out on todays episode. If you think about it, the comms channels […]

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Twitter Basics with Jim Fuhs of Fuhsion Marketing – Episode 107

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode LinksJim Fuhshttps://www.linkedin.com/in/jimfuhs/https://twitter.com/FuhsionMktgTim and Jim Show: https://www.youtube.com/channel/UCnn36obQRil327wFGA756UQ ToolsCanva: https://www.canva.comAdobe Spark: https://spark.adobe.comLinktr.ee: https://linktr.eeSmartbio: https://www.tailwindapp.com/smartbioMetricool: https://metricool.comSocial Jukebox: https://www.socialjukebox.comPeriscope: https://www.pscp.tvStreamyard: https://streamyard.comTweetdeck: https://tweetdeck.twitter.comGilphy: https://giphy.com Book:Age of Influence – Neal Schaffer: https://amzn.to/2J6MOpV Enjoy the Episode – Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81@cousinp81 IntroTwitter has around 330 million active users and is sometimes see as […]

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Marketing in 2020 with Kate Walling Growth Strategist – Episode 106

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode LinksKate Wallinghttps://www.katewalling.com/https://www.tractionhero.comhttps://www.facebook.com/tractionhero Traction Hero Links:https://www.instagram.com/tractionhero/https://twitter.com/tractionherohttps://www.linkedin.com/company/tractionhero/ The Information: https://www.theinformation.comUncanny Valley: A Memoir – Anna Wiener: https://amzn.to/2J1PpSj Enjoy the Episode – Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81@cousinp81 IntroThe ever-changing world of Marketing needs to be constantly reassessed which I why […]

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Learning about Machine Learning and AI with John Wall co-host of Marketing Over Coffee Podcast – Episode 105

Guest and Episode LinksJohn WallTwitter: @johnjwall – https://twitter.com/johnjwallhttps://www.trustinsights.aihttps://www.marketingovercoffee.com Cheese Forecast: https://www.trustinsights.ai/blog/2019/06/fun-with-forecasting-cheese-of-the-week-predictive-analytics/ Search and Analysis Tool ahrefs: https://ahrefs.com Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Grab a brew and let’s look to the future. If you love your data, or don’t know what to do with it. This is the episode for you. It’s time to get your […]

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Reading Body Language with Mark Bowden the Body Language Expert – Episode 104

Guest and Episode LinksMark Bowdenhttps://truthplane.com Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) IntroAre you sitting comfortably. You may not be after we chat to our next guest as he is one of the top body language experts in the world. If you were ever to watch a podcast on video… this is the one (link […]

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Writing Copy that Works with Helen Pollock the Book Coach and Ghostwriter – Episode 103

Helen’s Free e-Book ‘I Just Don’t Know Where To Start’: https://thecontentdoc.com/go/get-your-non-fiction-book-written/ Guest and Episode LinksHelen Pollockhttps://www.linkedin.com/in/helenpollock/https://thecontentdoc.com Grammarly: https://www.grammarly.com/Hemmingway: http://www.hemingwayapp.comYoast: https://yoast.com/ Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro What can we learn from writing a book? Let me rephrase that. What actionable tips can we take from an Amazon-bestselling ghostwriter and non-fiction book coach. Turns out, there are a […]

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Video Marketing Tips with Gillian Whitney Marketing Consultant from Launch4Life – Episode 102

Get involved in the 10 day video challenge. Giving you what you need to start producing the videos that work for you:https://launch4life.com/vlic Guest and Episode LinksGillian Whitneyhttps://launch4life.comgillian@launch4life.comYouTube Channel: https://www.youtube.com/channel/UCwy0QK5wQZghtYH4jVVaAvg Video Marketing Resources Powtoon: https://www.powtoon.com/home/Camtasia: https://www.techsmith.com/video-editor.htmlQuicc: https://www.quicc.ioClips (iPhone app): https://www.apple.com/uk/clips/Loom: https://www.loom.comSEMRush: https://www.semrush.comScreaming Frog: https://www.screamingfrog.co.ukTemi: https://www.temi.comRev: https://www.rev.comRaindrop.io: https://raindrop.ioGoogle EAT: https://moz.com/blog/google-e-a-tBanklinko (Brian Dean): https://backlinko.com Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Video Marketing is almost essential when it comes to […]

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Creating a Brand with Phil Robinson the Creative Director and Head of Copy at Proctor and Stevenson – Episode 101

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Guest and Episode Links Phil Robinson https://www.linkedin.com/in/phil-robinson-4249678/ Proctor and Stevenson https://www.proctors.co.uk/ marketing@proctors.co.uk LinkedIn: https://www.linkedin.com/company/proctorsbristol/ Instagram: https://www.instagram.com/proctorandstevenson/ Facebook: https://www.facebook.com/ProctorsBristol Twitter: https://twitter.com/ProctorsBristol YouTube: https://www.youtube.com/user/proctorsvideos/videos Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro It’s so easy to create a brand, just design a logo […]

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Infographics with Brian Wallace of NowSourcing – Episode 100

Guest and Episode Links Brain Wallace https://nowsourcing.com https://www.linkedin.com/in/nowsourcing/ Podcast: http://www.nextaction.cc The $64 Million Basketball Contract Infographic: https://nowsourcing.com/2015/07/21/tobias-harris-case-study/ SXSW Interview: https://bit.ly/39yaDlM TED Talk Satire: https://www.youtube.com/watch?v=_ZBKX-6Gz6A Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro Infographics are sometimes forgotten about when it comes to our Marketing Communications, but can be extremely powerful as our guest explains, with one […]

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Instagram Success with Dot Lung Mother of Social Dragons – Episode 99

Guest and Episode LinksDot Lunghttp://www.dotlung.com Pick your social channel of choice and add @dotlung: https://www.linkedin.com/in/dotlung/https://www.instagram.com/dotlung/https://www.facebook.com/dotlunghttps://twitter.com/dotlung Social Stats:Active monthly users on Facebook: 2.5 billion (statista.com)Active monthly users on Instagram: 1 billion+ (omnicoreagency.com) Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro If there was a formula to make your Instagram really do the business, gain attention, engagement […]

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Understanding Marketing with Douglas Burdett from the Marketing Book Podcast – Episode 98

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Check out the Special Episode #251: 3 Big Ideas from 250 Books For Every Marketer: https://bit.ly/2TVd79j Here are just some of the books that were mentioned in the episode:Ogilvy on Advertising – David Ogilvy: https://amzn.to/2Roh4SdNew Rules of Marketing and PR – David […]

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Savage Social Marketing with Jeff J Hunter Personal Brand Builder – Episode 97

Get Jeff’s Social Profile Secrets guide: https://savagemarketer.com Guest and Episode Links Jeff J Hunterhttps://savagemarketer.com (subscribe to the podcast here and check out Jeff’s Social Profile Secrets as well)! Savage Marketing Podcast: https://open.spotify.com/show/6MiymBirlQkym2GhpjZDpG Intro If you’ve never heard of Jeff J Hunter before, you’re clearly not doing social media correctly. Jeff is the go to guy for influencer marketing […]

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Marketing Events with Jo Glover from The Marketing Meet-Up – Episode 96

Guest and Episode Links Joe Gloverhttps://themarketingmeetup.comhttps://www.linkedin.com/in/josepheglover/ Books:This is Marketing – Seth Godin: https://amzn.to/39J3Dn5Alchemy – Rory Sutherland: https://amzn.to/2QusDXO Intro Networking and events can be both difficult to arrange and for some, even harder to attend and get value out of them. So it’s time to meet Joe Glover, the Found of The Marketing Meetup, a community where marketers […]

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The Art of Photography with Sandy Grigsby the Personal Branding Photographer and Confidence Catalyst – Episode 95

Guest and Episode Links Sandy Grigsbyhttps://www.sandyinfocus.comTedTalk: https://www.youtube.com/watch?v=LUv0IpTSQfw Go-to Resource:Audible: https://www.audible.co.uk/ Intro Deep down we all think we are good with a camera, a keen eye of a good pic, but when you come up against someone who knows their craft well, you realise that you should probably just stick to the family holiday snaps. Sandy Grigsby is […]

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Optimising Your Page Speed with Lukas Haensch founder of Pathmonk.com – Episode 94

Does your website need a page speed review? Book one now with Lukas: https://meetings.hubspot.com/pathmonk/web-review If you want to check your page speed yourself use this: https://webpagetest.org Guest and Episode LinksLukas Haenschhttps://pathmonk.comhttps://www.linkedin.com/in/lukas-haensch-b0199a50/ Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro The page speed of your website probably isn’t one of those elements that you give much thought to […]

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The Importance of Video Content with Mark Harman the Video Producer from Red Books Production – Episode 93

Guest and Episode Links Mark Harmanhttps://www.linkedin.com/in/markredbook/http://www.redbookproductions.co.ukoffice@redbookproductions.co.uk Books:Just Listen – Mark Goulston: https://amzn.to/2XSs8c7 Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Video is undeniably an important part of the Marketing function, with so much content being video based. In fact around 4.5 million videos are now viewed on YouTube alone – in just 60 seconds. So who […]

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A Look Back at 2019 – Christmas Special – Episode 92

What Episode Snippets are in this look back of Marketing Study Lab 2019: Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA – Episode 41https://bit.ly/2sMfQq5 – We discover how Catherine got on when she was on TV! Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social […]

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Simple and Consistent Marketing with Trisha Lewis Communications Coach – Episode 91

Guest and Episode Links Trisha Lewis (Host of this weeks episode)! https://trishalewis.comhello@trishalewis.com Original Podcast Show Notes:https://adobe.ly/36Xy1rH Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) This is kind of a special episode, being that close to Christmas n’all. I was fortunate enough to be invited onto the Make It Real Podcast, hosted by the fabulous Trisha Lewis, […]

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The importance of SEO with Natalie Alleblas the SEO Sleuth – Episode 90

Link to the YouTube Video on how to use Answer the Public within your SEO Strategy: https://youtu.be/uHEhrwW_Tm8 Guest and Episode Links Natalie Alleblashttps://www.natalleblas.comhttps://www.linkedin.com/in/natalleblas/ Books:Chillpreneaur – Denise Duffield-Thomas: https://amzn.to/35oGYJKMaking Your Website Work – Gill Andrews: https://amzn.to/2OAf9rc Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro If you’re in to working smarter, not harder then this weeks guest is for […]

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Developing Future Marketers with Dan Hardaker the Head of Digital Design at Proctor + Stevenson – Episode 89

Guest and Episode Links Dan HardakerWebsite: https://www.proctors.co.ukLinkedIn: https://www.linkedin.com/company/proctorsbristol/Instagram: https://www.instagram.com/proctorandstevenson/Facebook: https://www.facebook.com/ProctorsBristolTwitter: https://twitter.com/ProctorsBristol YouTube: https://www.youtube.com/user/proctorsvideos/videos Resource:Medium: https://medium.com App:Seesaw: https://web.seesaw.me Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Our guest this week brings two huge Marketing worlds together – The creative and the Digital. Dan Hardaker is the Head of Digital Design at Proctor + Stevenson, a full-service B2B marketing agency working across creative, strategy and […]

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Changing Retail Landscape with Amna Khan Senior Lecturer in Consumer Behaviour and Retailing at MMU – Episode 88

Guest and Episode Links Dr Amna Khanamna.khan@mmu.ac.uk Uni Profile: https://www2.mmu.ac.uk/business-school/about-us/our-staff/mrt/profile/index.php?id=974LinkedIn: https://www.linkedin.com/in/dr-amna-k-6b639b1b/ Resource:Retail Weekly: https://www.retail-week.com Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Dr Amna Khan is a Senior Lecturer in Consumer Behaviour and Retailing at The Manchester Metropolitan University Business School. Amna also teaches Retail Managers from some of the leading names in retail such as Tesco, Asda and […]

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Get Online in 6 Simple Steps With Stacey Kehoe the Founder Director of Communications of Brandlective – Episode 87

Free Social Media Resources: https://www.brandlective.com/resources/ Buy Stacey’s Book – Get Online: https://amzn.to/33XUdR4 Guest and Episode Links Stacey Kehoestacey@brandlective.com Brandlective: https://www.brandlective.comLinkedIn: https://www.linkedin.com/in/stacey-kehoe-b8b25319/ HARO: https://www.helpareporter.com Books:24 Assets – Daniel Priestley: https://amzn.to/2qxCe5l Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro You would think that three redundancies in 12 months would dampen anyone’s spirits, but our guest this week Stacey Kehoe now runs two successful […]

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From Book Idea to Publishing with Laurie Wright a Publishing Strategist – Episode 86

Laurie’s FREE online ‘good book ideas’ Course (takes less than an hour) – Sucky or Stupendous:https://www.creativewrighter.com/p/suckyorstupendous Find all Laurie’s books on Amazon:https://amzn.to/2B0GXym Guest and Episode LinksLaurie Wrighthttps://lauriewrighter.comhttps://www.creativewrighter.com  Books:Slight Edge – Jeff Olson: https://amzn.to/2MBwbEa  App:Slack: https://slack.com/ Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro I love LinkedIn, its where I find most of my amazing guests, but I […]

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Finding Your Brand Voice with Bethany Joy the Brand Voice Crafter & Wordsmith Extraordinaire – Episode 85

e-Course:https://bethanyjoy.org/beirresistible Guest and Episode LinksBethany Joyhttps://bethanyjoy.orghttps://www.linkedin.com/in/iambethanyjoy/ Books:Made to Stick – Dan and Chip Heath: https://amzn.to/2AkPjRo App:Google Maps: https://www.google.com/maps Other Links:https://answerthepublic.com Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) IntroEver wondered, how have the done that? Where do they get their ideas from? How are they producing some much content? Well for the foreseeable, I’m going to try and […]

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What Makes a Good Press Release with Tom Clarke Independent Writer, Trainer and Content Strategist – Episode 84

Guest and Episode LinksTom Clarkehttps://tjcclarke.co.ukhttps://tjcclarke.co.uk/traininghttps://www.linkedin.com/in/tom-clarke-a6732353/ App:BBC Sport:https://apps.apple.com/gb/app/bbc-sport/id377388936https://play.google.com/store/apps/details?id=uk.co.bbc.android.sportdomestic&hl=en_GB BBC News:https://apps.apple.com/gb/app/bbc-news/id377382255https://play.google.com/store/apps/details?id=bbc.mobile.news.uk&hl=en_GB Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Tom Clarke, a Independent writer, trainer and content strategist working with businesses to create compelling content that gets them in front of and resonates with their target market. Tom spent 16 years within the more journalistic side of […]

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Social Media Marketing for Local Business with Lenka Koppová a Social Media Consultant – Episode 83

Cambridge Social Media Day (7th & 8th Nov): www.cambridgesocial.media/csm-day-2019/ Guest and Episode LinksLenka Koppováhttps://www.lenkakoppova.com/blog @lenkakopp: https://twitter.com/lenkakopp@lenkakopp: https://www.instagram.com/lenkakopp/https://www.linkedin.com/in/lenkakoppova/https://www.facebook.com/lenkakoppova90  Books:Rise of the Youpreneur – Chris Ducker: https://amzn.to/2Zuqtg9 Other Links:Paralleldots.com: https://www.paralleldots.com/sentiment-analysis Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Sentiment analysis. No not the stuff the ends up at the bottom of a river (science facts). Sentiment analysis is a way to […]

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Ditch the Act with Co-Author Ryan Foland – Marketing Study Lab Special

Buy the BookDitch the Act: https://amzn.to/2MvqmIAOr to find out more: https://ditchtheact.com/ Ryan Foland:Use ryan.online or go to https://www.ryanfoland.comCheck out someone going through the 3-1-3 challenge: https://www.ryanfoland.com/dna/ Book:The 4-Hour Work Week – Tim Ferriss: https://amzn.to/2MbgrsR Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Guest Intro Ditching the act can be harder than it sounds, which is why in the new book ‘Ditch the Act’ Ryan […]

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B2B Content Marketing with Ruthie Bowles a B2B Content Consultant at Defy the Status Quo – Episode 82

Guest and Episode LinksRuthie Bowleshttps://defythestatusquo.comhttps://www.linkedin.com/in/ruthie-bowles/ ruthie@defythestatusquo.com ebook: The Business Owner’s Guide to Content Marketing: https://defythestatusquo.com/resources/@annaruthus: https://twitter.com/annaruthus@defythestatusquobiz: https://www.instagram.com/defythestatusquobiz/ Books:Start with Why – Simon Sinek: https://amzn.to/2zBDYM5 Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Setting objectives and KPIs is something we’re going to get into later on. Why are they important and what is the difference? We also cover this topic […]

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Engaged Brand Ambassadors with Emma-Louise Munro Wilson Content Strategist at EMARI Group – Episode 81

Guest and Episode Links Emma-Louise Munro Wilsonhttps://www.linkedin.com/in/elmw17/https://emari.co.uk/emma@emari.co.uk Anatomy of Trust – Brene Brown: https://brenebrown.com/videos/anatomy-trust-video/ Books:Tribe of Mentors – Tim Ferriss: https://amzn.to/2PjML04(Zappos) Delivering Happiness – Tony Hsieh:https://amzn.to/2ZlvYyhRadical Candor – Kim Scott: https://amzn.to/2L1YtrRSacred Causes – Michael Burleigh : https://amzn.to/2ZqE5K0 App:ViVino: https://www.vivino.com/app Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro One of the old classics SWOT is widely known and used across a […]

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Be Fearless With Your Story Telling with Lubna Forzley the MD at Stories – Episode 80

Guest and Episode LinksLubna Forzleyhttps://www.linkedin.com/in/lubnaforzley/http://www.stories-co.nethttp://www.lubnaforzley.com TEDx Talk: https://youtu.be/2QO8sV7AiUY Books:Start with Why – Simon Sinek: https://amzn.to/327HV7t Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Porters 5 Forces is a classic Marketing tool for analyzing the competitive environment, which we’ll discuss later.  But first, let’s have a chat with Lubna Forzley – a TEDx speaker (link is in the […]

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Public Sector Marketing with Richard Forshaw-Smith Marketing Specialist from RFS Marketing Communications – Episode 79

Guest and Episode LinksRichard Forshaw-Smithhttps://www.linkedin.com/in/richardforshaw/https://rfsmarketing.co.uk/https://www.facebook.com/rfsmarketing@ rfs_marcomms: https://www.instagram.com/rfs_marcomms/@rfsmarcomms: https://twitter.com/rfsmarcomms Books:Blue Ocean Strategy – W. Chan Kim: https://amzn.to/2KZSAdH Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Marketing Strategy can be easily missed or forgotten about in the melee of tactical activities, but Porters Generic Strategies can help with this, which we will find out about later. First, let’s meet Richard […]

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Creating Content with Jay Mullings Content Producer for Written Mirror – Episode 78

Guest and Episode Links Jay Mullingshttps://www.linkedin.com/in/jaymullings/@writtenmirror: https://www.instagram.com/writtenmirror/@writtenmirror: https://twitter.com/WrittenMirrorWritten Mirror: https://www.youtube.com/writtenmirror Books:The Art of War – Sun Tzu : https://amzn.to/2PidA4B App:Strong Lifts 5×5 Workout Planner: https://stronglifts.com/apps/  Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro So this episode has been recorded in a slightly different way, mixing things up a little, so a big thank you to our guest this week, Jay […]

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A Marketing Career with Patrick Ward Editor-in-Chief at High Speed Experts – Episode 77

Guest and Episode LinksPatrick Wardhttps://www.linkedin.com/in/patrickjamesward/https://highspeedexperts.com/ Books:The 4-Hour Work Week – Tim Ferriss: https://amzn.to/31SO9rZ Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro What type of company do you work for and what does this actually mean? Not what you may think, but more about that later. Let’s meet Patrick Ward, currently the Editor-in-Chief at High Speed Experts, […]

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Communicating Clearly Monique Russell Executive Communication Coach – Episode 76

Guest and Episode LinksMonique Russellhttps://www.linkedin.com/in/clearcommunicationcoach/https://clearcommunicationsolutions.com/ Books:The Success Principles – Jack Canfield: https://amzn.to/2TWKIgV Enjoy the Episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro How credible are you? How important is credibility for your business. We’ll find out later when we take a look at Credibility, the four and final C of Marketing Communication. But first, let’s meet Monique Russell […]

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Learning and Teaching Social Media with Ella Orr Freelance Social Media Manager – Episode 75

Guest and Episode Links Ella Orrhttps://www.linkedin.com/in/ella-orr-socialmediaconsultant/https://www.facebook.com/ella.orr@muchmoresocial – https://twitter.com/muchmoresocial@muchmoresocial – https://www.instagram.com/muchmoresocial/ Books:Rise of the Youpreneur – Chris Ducker: https://amzn.to/2Zuqtg9 Enjoy the episode – Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro How competitive are you? And how important is this in a business sense? Well it is one of the core components of the 4C’s of Marketing Communication, so we’ll find out later. […]

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Achieving Career Happiness with Lucia Knight a Career Happiness Designer – Episode 74

Guest and Episode LinksLucia Knighthttps://www.midlifeunstuck.com  Books:X Change: How to torch your work treadmill – Lucia Knight: https://amzn.to/30Awfto Designing Your Life – Bill Burnett and Dave Evans: https://amzn.to/30Hi7OU Intro We continue our look at the 4C’s of Marketing Communication and provide a little clarity around this topic later, that being clarity is one of the 4C’s so we’ll […]

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Marketing Starts by Understanding the Customer with Louis Grenier Owner of EveryoneHatesMarketers.com – Episode 73

Guest LinksLouis Grenierhttps://everyonehatesmarketers.com Books:The 1-Page Marketing Plan – Allan Dib: https://amzn.to/2YJz7mYBrainfluence – Roger Dooley: https://amzn.to/2LMCFSb Enjoy the Episode – Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Of course I’m going to start with a review of the 4 C’s of Marketing Communications by discussing, Consistency, which I’m hoping to achieve through this weekly podcast. Am I? Maybe let me know if […]

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Making Copywriting Interesting with Victoria Doxat a Freelance Copywriter – Episode 72

LinksVictoria Doxathttps://www.linkedin.com/in/victoria-doxat/https://victoriadoxat.com Books:Influence – Robert Cialdini: https://amzn.to/2ITaRtf Enjoy the Episode – Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) The communications mix and the marketing mix are two very different things, but they are also intertwined, which we’ll find out about later on. First, let’s meet Victoria Doxat, a copywriter who specialises copy, – or should that be content…… Victoria will explain […]

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The Theory Behind Social Media with Krista Fabrick a Marketing Consultant, Speaker & Professor – Episode 71

LinksKrista Fabrickhttps://www.linkedin.com/in/krista-fabrick/https://www.instagram.com/kristafabrick/ Books:Known – Mark Schafer: https://amzn.to/2J4TpAM Enjoy the Episode – Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) As we round up our look at the Extended Marketing Mix (7P’s), it seems fitting that this week we talk to a Marketing Consultant and Professor. Let’s meet Krista Fabrick. Krista teaches Marketing and Social Networking through both the theoretical side and the more […]

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Social Media is Just Another Channel That You Need a Strategy Around with Mark Shaw the Anti-Social Speaker – Episode 70

LinksMark Shaw https://www.linkedin.com/in/markshaw101/ Books: Simon Sennek: https://amzn.to/300rZDj Seth Godin: https://amzn.to/2RPR7K9 This episode is all about people. People online, people on social, people in……yep, real-life, real people imagine! Not only will we look at this element of the Extended Marketing Mix, but this topic is what our next guest is all about. Mark Shaw is known […]

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Marketing Qualification Success Using Simplicity, Brevity and Clarity with Lucille Ossai founder and editor of the Rethinking Business Communications Blog- Episode 69

LinksLucille Ossai’shttps://www.LucilleOssai.comLucille@LucilleOssai.com Business Communications Blog: https://www.LucilleOssai.com/blogYouTube: https://www.youtube.com/channel/UCM6nlSUQeKL8Arvzk7VylpALinkedIn: http://ng.linkedin.com/in/lucilleossaiCommunicationsProTwitter: http://www.twitter.com/LucilleossaiPinterest: http://pinterest.com/lucilleossai Books:Talk Like TED – Carmine Gallo: https://amzn.to/2ZHk3GW Extras:For extra help with editing and proofreading: https://www.Grammarly.comGrammar page of the University of Bristol: https://bit.ly/2Y1DPw8 (Lucille’s pro tip for using this resource: I always advise students to begin with the section on ‘punctuation marks’, then the ‘common confusions’ section, then ‘other pitfalls and problems’, etc. They […]

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Why Marketing Qualifications are so Important with Dr Geraint Evans Interim CMO Marketing Consultant – Episode 68

Guest and Episode LinksDr Geraint Evanshttp://www.drgoevans.comhttps://www.instagram.com/drgeraintevans/https://twitter.com/DrGeraintEvans_https://www.linkedin.com/in/drgeraintevans/ Books:The Excellence Dividend – Tom Peters: https://amzn.to/2FVG0u2 Enjoy the Episode – Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81)  IntroWe’re continuing to look through the Marketing Mix, or 7P’s as they are more fondly know with a look at Place this week.  But first, let’s meet Dr Geraint Evans or G for short. G is an […]

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B2B Marketing with Michael Field the B2B Competitive Strategy Consultant from EvettField Partners – Episode 67

LinksMichael Field: https://www.linkedin.com/in/michaelfieldcom/https://www.evettfield.com Books:Good Strategy, Bad Strategy – Richard Rumelt: https://amzn.to/2ZEC2ha App:Slack: https://slack.com/intl/en-gb/ Episode Intro We all seem to be focusing on the Digital elements of not only our Marketing, but our business and social lives as well. Sometimes it’s easy to forget the real world in all of this and how Physical Evidence can play a huge […]

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The Art of Online Course Creation with Diana Wilson Freelance Video Editor – Episode 66

LinksDiana Wilson: https://www.linkedin.com/in/diana-wilson/https://www.youtube.com/channel/UC6ueXwEVf8Qek95FLmyjoaQhttps://sites.google.com/view/texastasker/home Books:Building a StoryBrand – Miller Donald: https://amzn.to/2Rz8XRq App:YouTube: https://www.youtube.com Extras:Course Marketplaces:Udemy: https://www.udemy.comSkillShare: https://www.skillshare.com Hosting Platforms:Teachable: https://teachable.comThinkific: https://www.thinkific.comKajabi: https://kajabi.com Episode Intro Where is the place to be? Why is location (physical or digital important). This will become apparent a little bit later on. Diana can basically turn your video, audio and graphics into something that people want to learn from.  But […]

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Without Marketing People Don’t Know a Company Exists – with Vicki O’Neill Marketing and Sales Expert for Small Businesses – Episode 65

This week we’re taking a look at where Price fits into the Marketing Mix (the 7P’s). But first, let’s meet Vicki O’Neill. Vicki is helping companies bridge that gap between marketing and sales and she has the experience needed to achieve this. Vicki also hosts the podcast ‘Connect the Dots’, tackling and talking through those […]

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Why Customer Research is so Important with Branka Injac Misic CMO of GigSuper – Episode 64

  Enjoy the episode – Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Over the coming weeks, not only do we have some amazing guests to chat with, but we’ll be taking a look at the Marketing Mix, more fondly known as the 7 P’s – Product, Price, Place, Promotion, Process, People and Physical Evidence. This […]

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What Makes a Great Customer Experience with Teresa Gandy the Customer Survey and Customer Experience Expert at Clarity CX – Episode 63

  Enjoy the episode – Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Segmentation, Targeting and Positioning. How can you create a Marketing Strategy without this….. truth is you can’t, so lets discuss this later. First, we’re going to have a chat with Teresa Gandy the Customer Survey and Customer Experience Expert at Clarity CX. The […]

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Don’t Waste Time with Hala Taha – Host of Young and Profiting Podcast – Episode 62

Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) The Total Product Concept is something that can really help you out when reviewing the elements of a product that consumers may be attracted to. More of that later. But first, let’s meet out guest, the wonderful Hala Taha. Hala, not only has the best name in the […]

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Levels of Authenticity – Leonard Kim of InfluenceTree – Episode 61

Ansoffs Matrix (created by Igor Ansoff in the 1960s) is a Marketing model that stands the test of time and we’ll see why later on. But first, we’re going to have a chat with Leonard Kim about all things Influence. Leonard is the Managing Partner of InfluenceTree and organisation that teaches you how to build […]

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Pearls of Marketing Wisdom from Janine Coombes Marketing Campaign Planner for Small Businesses – Episode 60

Episode LinksJanine CoombeLinkedIn: https://www.linkedin.com/in/janinecoombes/YouTube: https://www.youtube.com/channel/UC8BWALizli9ioklqzrt8l8wBooks: Mindset – Dr Carol Dweck: https://amzn.to/2X2iIJ4 Pearls of Marketing Wisdom Who would you go to if you wanted to understand the importance of a marketing plan? We’ll be chatting to just that person in a minute and later on in this episode we’ll also discuss what SOSTAC stands for – spoiler alert – its […]

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Tips on Passing Your Marketing Assignment with Accounting Exam Coach James Perry – Episode 59

What can us Marketers learn from accountancy? Turns out, quite a lot when it comes to assignments and exams and we’re not talking numbers and figures here. We’re talking straight-up, invaluable tips for passing your Marketing Qualifications. So who is this accountant that we’ll be chatting to today. Welcome, Mr James Perry, who has traversed […]

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Take the Leap into your Marketing Assignment – Sara Bliss a Writer, Digital Content Strategist & Brand Advisor – Episode 58

Have you got the right mindset? Struggling to sit down and concentrate? I have a little tip for you that will help you here. Before that, let’s chat with Sara Bliss, writer, digital content strategist and more important, a New York Times bestselling author (that’s a first on the Marketing Study Lab podcast). Sara’s latest […]

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Small Business, Big Marketing with Tim Reid – Episode 57

What is Mendelows Matrix? It’s another Marketing framework that look at the internal, but more on that later, as now is the time to chat to our guest, who is one of the reasons you are listening to me right now. Tim Reid is one of Australia’s top marketing keynote speakers and host of The […]

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Gen-Z, Discuss with Kevin Tewis-Allen a Gen-Z Expert and CMO at Printt – Episode 56

In this weeks episode we take a look at McKinsey’s 7S’s, find out more later. First we’re going to chat to Kevin Tewis-Allen, a chap with one of the most impressive if a little random resumes. Kevin has worked for anyone and everyone from being the CMO at Street Soccer Foundation to the marketing advisor […]

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Training Your Brain and Good Habits with Jacqui Jagger the Mindset and Business Coach of Beyond Boundaries – Episode 55

What is the difference between a metric and a measurement? So easily interchangeable aren’t they, but they do have subtle differences that we need to discuss, which we will be doing later, but first it’s time to chat to Jacqui Jagger. Jacqui is a mindset and business coach who helps hardworking, ambitious business owners to […]

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Communicating Through Thought Leadership with Janine Wood of Armadillo Consulting Group – Episode 54

Ever been influenced by something, or even someone. We’ll be covering what an influencer is later, but first we’re discussing all things content with the wonderful Janine Wood. Janine is a Senior Partner at Armadillo Consulting Group providing Communications and Strategic Management Consultancy where helping organisations capture their target audiences’ attention with tailored, impactful content […]

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The Basics of Digital Security with Suzanne Girdlestone of Smart Business IT – Episode 53

Remember blogging, remember actually writing content. That’s what we’ll be talking about later on, but first… We should all take security seriously, whether its physical or digital, both are important. But with people looking for that frictionless service it is easy to get complacent. Enter Suzanne Girdlestone, who helps SME’s protect their own businesses with […]

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Personalised Communication with Ben Roberts of Talkative and Host of the Marketing Buzzword Podcast – Episode 52

I thought we’d take a look at a model that is relatively overlooked in my opinion. The McKinsey’s Consumer Decision Journey, but more about that later. First, let’s meet Ben M Roberts (you can blame his parents for the use of the M). Ben is the Head of Marketing at Talkative, providing software that allows […]

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The Importance of Brand Consistency with Evan Wyk an Entrepreneur and Brand Guardian – Episode 51

We covered a topic very briefly on episode 44 with Mr Ryan Holtz, which was CRM (Customer Relationship Management). We skirted over the idea of what this is and why it was important but not the specifics, which is what we’ll be doing later on in this episode. But first, lets have a chat with […]

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Building Brands with Love with Goldie Chan the Influencer and Digital Strategist – Episode 50

Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode as I speak to, rather nervously I may add – Goldie Chan, as well as finding out the difference between AR and VR. Hopefully by now you’ve got the jist of what is going on here, but […]

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Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social – Episode 49

How do you cross-sell? How can be of benefit to a business? And what options do we have when implementing this type of strategy. If you don’t know we’ll be chatting about it later. But first, let’s chat to Nicole Osborne, the founder of Lollipop Social a company that provides social media management, consultancy, coaching, […]

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Engaging with Children Through Storytelling with Angela Ferrari the Owner of Story Spectacular – Episode 48

Who’s in your tribe? What the hell is a tribe. We’ll find this out later, but first we’re going to have a chat with Angela Ferrari. Angela is a children’s book author/ illustrator but also the creator and host of Story Spectacular, a twice-weekly children’s podcast featuring characters such as Nutty the Squirrel and FluffleStiltskin, […]

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What on Earth is Personal Branding with Dr. Natalia Wiechowski of Think Natalia – Episode 47

AIDA – Awareness, Interest, Desire, Action. It’s a simple tool but one very much worth remembering and we’ll do that later. Before we get all automated and these intro start to write themselves, let’s have a chat with Natalia Wiechowski a Personal Branding Expert, bilingual keynote speaker, LinkedIn Trainer and an Edutainer, so you know […]

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Sports Marketing in a Sea of Red Content with Craig Hannan the Head of Brand and Marketing from The Anfield Wrap – Episode 46

How important is copy within you Marketing Strategy, well it turns out very – and we’ll find out why later. But before all that, I’d like to introduce Craig Hannan, the Head of Branding and Marketing at The Anfield Wrap, an award winning, independent podcast, website and radio show all about Liverpool Football Club. It’s […]

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Is Getting Better SERP Rankings Your Forte with Julia McCoy from Express Writers – Episode 45

Do you think that robots will end civilisation as we know it? Quite a heavy question to start off with, so lets just discuss what Chat Bots are for now and make our way up to that one, but only after we meet Julia McCoy. Julia’s back story is a little different – only seven […]

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Why Your CRM is Your Little Black Book with Ryan Holtz from Ryan Holtz Marketing – Episode 44

Paid, Owned and Earned Media. What are the differences? But before we do any of that I cant wait to have a chat with Ryan Holtz. Ryan’s digital marketing work has been featured by Twitter, Automotive News, Canadian Auto Dealer Magazine, Huffington Post and several other major publications. An outspoken and charismatic keynote speaker at […]

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The International Marketing Algorithm with Maiten Panella a Digital Marketing Consultant – Episode 43

Ever wondered what SaaS is? No I don’t mean to be a bit cheeky, I mean the acronym SaaS. I’ll explain more later. But first, my guest, Maiten Panella, a doctor of psychology with 15 years’ experience in supporting International organisations with branding, planning, consulting, communications and of course digital marketing. Takeaways – Local and […]

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The Video Marketing Soapbox with Phil Nottingham of Wistia – Episode 42

I want to introduce you to Post-It Marketing, which is posted on all the relevant social platforms, but mainly LinkedIn. These are 30 to 60 second videos about a Marketing topic to give you an insight into the industry and some of its nuances, but more of that later on. But first, let’s have a […]

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Episode 41 – Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA

Well, well, well, you may have missed the last few episodes, that time of year, but we just cracked on, soz about that.  Anyway, for those who are joining us for the first time, welcome and for those that are regulars, it’s time to put down the turkey and lets get back to business as […]

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Episode 40 – It’s 2019 Marketing New Years Resolution Time

HAPPY NEW YEAR! Wow, we’re now into 2019, which is Marketing Study Lab’s second year… so old. The last episode was on Christmas day and this one is on New Years Day, great timing Pete, great timing. What better way to kick off 2019 than to take a look back at some of the top […]

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Episode 39 – We Wish You A Merry Marketing Christmas and a Look Back of The Year

As it’s supposed to be a ‘quite’ time of the year, for friends and family, I thought I’d do what came naturally and publish a podcast on Christmas Day…… Nice one! So what can I possible have to say. We’ll quite a lot actually, or my guests do as I have decided to make this […]

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Episode 38 – Social Media Pedagogy aka The Word I Can’t Say – Ai Addyson-Zhang, Ph.D. – Professor | Digital Learning Consultant

As we’re taking a break from all that studying and research, I want to get right into introducing our guest who holds a Ph.D, is a Professor, Digital Learning Consultant, Educator Entrepreneurship consultant, speak and blogger. Recently featured in Forbes, Ai Addyson-Zhang has a fascinating story to tell about how social media can be taught…. […]

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Episode 37 – Getting into the Meat of PPC (Pay Per Click) – Dan Charles – Owner – Be Fair Marketing

Let’s meet Dan Charles, who is the Owner of Be Fair Marketing who doesn’t believe in trying to blind his clients with the ‘dark arts’ of SEO or charging a customer for what is essentially an automated PPC report. Dan is of the opinion that being open and honest is just good business sense, so […]

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How Podcasting Can Help Organise Your Studies With Podcaster John Lim – Marketing Study Lab Special

Intro I don’t like to over promise and under deliver and I don’t think I have with yet another special episode. This wasn’t supposed to be a special, but as its all about podcasting, I think I got a bit caught up in the whole discussion and that was so easy to do with my […]

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Episode 36 – Yoast SEO and THE Internet – Jono Alderson – Special Ops (Digital Strategist) – Yoast.com

<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> What is your bedtime ritual? Hopefully it’s not as bad as most peoples? How many hours sleep should you be getting? Do you get them? In this weeks top tip that’s what we’ll be talking about, sleep. But now its time to introduce our […]

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Episode 35 – The Time Terrorist and Money Laundering – Louisa Van Vessem – VA – Workflow Virtual Assistant

Lets find out what being a virtual assistant is all about as we chat to Louisa van Vessem, who is the owner and VA for Workflow Virtual Assistant. Louisa’s mantra is to run straight ahead at those things that put fear into you. Scared of heights? Why not do a skydive? Introverted and don’t like […]

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Episode 34 – The Dark Art of SEO (Search Engine Optimisation)- Hannah Thorpe – MD – White.net

Let’s have a conversation with Hannah Thorpe, the MD of white.net, about all things SEO (Search Engine Optimisation) – and I must apologise as some of the audio may be a little clicky, but let see how it goes. Hannah is an SEO specialist, covering everything from technical issues to marketing campaigns so Hannah has […]

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Episode 33 – A Look Into the Future and the Goat Theory – Korbinian Lehner – Senior Digital Native – Telekom Deutschland

We’re talking to Korbinian Lehner, who is a Senior Digital Native for Telekom Deutschland (you may know them better as T-Mobile). Korbinian opens up the world of innovation in a way you may never have considered before and does this through the skills he has learnt and a lot of enthusiasm. Takeaways – Innovation is […]

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How to Get to Great Ideas – Author Dave Birss – Marketing Study Lab Special

It’s a Marketing Study Lab special! Regular programming will resume shortly but for today, enjoy as we talk all things creative! Yes, the first special, needs a special guest and I am delighted to be accompanied on this episode by Mr. Dave Birss, who amongst some other titles, which we’ll find out about a bit […]

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Episode 32 – Bitmojohn and Copywriting with Pineapples – John Espirian – Espirian.co.uk

When entering an exam, did you know that if you can understand the time you have and how it is broken down it can help you maximise the potential to gain the most marks. If not, don’t worry, we’ll be covering it later. Before we get to all that, let’s talk to John Espirian, a […]

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Episode 31 – Lasagna with a Slice of Digital – Darren Goldsby – Chief Digital Officer – The Jamie Oliver Group

Let’s have a little natter with Darren Goldsby, the Chief Digital Officer for The Jamie Oliver Group. But what you think a Chief Digital Officer does and what they actually do are probably two very different thinks as Darren goes on to explain, it’s a lot more than just a website, clicks and followers. Takeaways […]

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Episode 30 – Drinking Tea and Creating Avatars – Tracey Tait – Marketing Consultant – Transcend You

Let’s meet Tea drinking Tracey Tait, who is an Independent Marketing Consultant based in Newcastle, don’t let her accent deceive you, she is definitely based in the North East. What should make Tracey’s story compelling to you is the fact she has worked for large global organisations as well as SME’s and will be able […]

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Episode 29 – When Copywriting Always Ask, So What? – Louise Shanahan – Health Copywriter and Jargon-Buster (The Copy Prescription)

Lets talk to Louise Shanahan, a copywriter for The Copy Prescription, and I love that name as Louise writes within two niche marketplaces – yep – health and the Government. Louise is also a fitness nerd and a former civil-servant, which helps as she is writing about these two things A LOT!  Go figure, someone […]

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Episode 28 – Take Pride in Your Work (Global Employer Branding) – Andrea Scheerbaum – Siemens

Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which may sound familiar as back in episode 23 we chatted to Kim Kunze from Siemens about Employer Branding. Siemens we kind enough to let me not only talk to Kim, but also her colleague Andrea Scheerbaum (apologies […]

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Episode 27 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 2 of 2)

We need to get back to our interview with Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design, which we started to do on the previous episode (episode 26). We left Gill discussing why no one cares if you […]

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Episode 26 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 1 of 2)

I would like to introduce you to Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design – the perfect combo. I must point out though  , yet again my guest has stepped up to the plate and delivered so […]

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Episode 25 – Moonwalking to Success Zoe Stainsby – Global Integrated Entertainment Marketing Specialist – Fuse

Our next guest is Zoe Stainsby, the Head of Entertainment at Fuse – their basic principal is to create partnerships and experiences, which anyone can do, right? But these experience need to make an impact and a difference to those that are part of it, through the likes of sports, music and gaming. Fuse have […]

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Episode 24 – Customer Experience and Eating Dog Food – Kat Knocker – Head of Product and Customer Experience – tails.com

Have you ever eaten dog food? This week we have a shaggy dog story for you as we talk to Kat Knocker, Head of Product and Customer Experience for tails.com.  It is my pleasure to introduce Kat Knocker, who has worked for some really interesting brand such as Innocent Drinks and graze.com throughout her career, […]

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Episode 23 – Santa and the Employer Value Proposition – Kim Kunze – Siemens

Employer Branding is probably one of those Marketing topic that can be forgotten about as we focus on the external and turning prospects into clients and customers, but it is integral to an organisations success. If not implemented correctly, if at all, it can actually hinder not only the progression and growth of a company […]

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Episode 22 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 2 of 2)

This is episode is part two of a great two parter, you lucky, lucky people, so if you haven’t listened to the first part, do us all a favour and hop back to episode 21 and listen to the first part you will not be disappointed as our guest will not shut up about presenting […]

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Episode 21 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 1 of 2)

This episode is a two parter, you lucky, lucky people – as our guest would not shut up about presenting and presentations – and it is marvelous, so marvelous we’ve decided to split it into two parts so that you can digest all this value in two manageable chunks – delicious. But first we need […]

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Episode 20- Conversational Data – Frances Ralston-Good – CEO – Hearts & Science

Lets say hello to our guest, CEO of Hearts and Science, Frances Ralston-Good. Helping clients find better ways to serve their customers and grow a business has been part of Frances DNA for over 20 years. As CEO, Frances leads Hearts and Science as the data-driven company uses a whole host of algorithms and software […]

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Episode 19 – Secured Financially, But Not Mentally or Physically – Leah Steele – Founder at Searching for Serenity

<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> Our guest this week is Leah Steele, Founder of Searching for Serenity, who has a compelling story to tell, her own story, away from Marketing! The reason I want you all to hear Leah’s story and the advices she brings in abundance, is that […]

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Episode 18 – A Thriller of an Episode – Luke Southern – MD at Drum (Omnicom Group)

 Onto our guest. Luke Southern, the Managing Director of DRUM, Omnicom’s award winning content business that makes entertainment for brands, and honestly, you MUST listen to this, as it is a fascinating take on content. Luke’s career (starting with some high profile DJing at University), has covered and still does in his current role […]

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Episode 17 – Frictionless Commerce, Retail Specialism – Fiona Ellis-Chadwick – Loughborough University

Our guest this week is – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact at the Institute for Research & Consultancy Application at Loughborough University. Fiona had a successful commercial career in retail before becoming an academic in the field of digital marketing and online retail management and has co-authored some […]

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Episode 16 – Vomit Advertising – Naomi Sesay (Professional Speaker, Author, Presenter, Actor)

You’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, tribes, media consumption, the importance of being persistent and vomit. Onto this weeks guest who is a professional speaker, author (of The Human Upgrade: The Power to Create Your Future), presenter, actor with a passion for what […]

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Episode 15 – Just Get INvolved – Ori Chandler – MD of INvolve

We go deep into equality, openness, diversity, changing cultural bias, oh and swinging from stuff, with Ori Chandler, the Managing Director of Involve (the inclusion people) and without stealing her thunder, as she can put it far more eloquently than I can, champion diversity inclusion in businesses, but this is only half the story as […]

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Episode 14 – What You Can’t Measure, You Can’t Manage – Zoe Dowling – FocusVision

If you’ve ever wondered how to put a great research project together then this episode is for you. This week we’re going to meet Dr. Zoe Dowling, the Lead Research Strategist for FocusVision, a research technology solutions provider. An eclectic blend of researcher, technologist, sociologist and marketer with a rich background across functions, industries and […]

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Episode 13 – Emotional Creatures, Occasionally Rational – Dr. Carl Marci – Nielsen Consumer Neuroscience

We have a transatlantic feel to this episode as it features a conversation with Dr. Carl Marci, the Chief Neuroscientist at Nielsen Consumer Neuroscience who I met in the freezing city of Boston, Massachusetts, I’m pretty sure it has thawed a little by now. You’ll know how cold it was if you’ve seen my recent […]

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Episode 12 – You Can Sit on Your Arse or Do Something With Your Life, Your Choice – Leigh Riley (Cosatto)

 Meet a Deputy Managing Director who discusses amongst other topics, product development, branding, customer service, digital communications and parachuting? Meet Leigh Riley, the Deputy Managing Director at Cosatto – a British designers of push chairs and prams. After not knowing what to do with his life for a few years (24 to be precise), […]

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Episode 11 – Running, In More Ways Than One – Anahid Basmajian (AdRoll)

I’m so please that we finally have our first female guest! Our first, but definitely not our last I can assure you of that. And what a great guest it is. If you do have any specific questions you’d like to ask and gain some honest feedback just get in touch, it’s not that difficult, […]

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Episode 10 – SOSTAC – PR Smith (Paul Smith)

In this episode we will be talking with someone that has help thousands, if not millions of organisations reach their goal in a simple and structured way, interested? Well, allow me to introduce to you Mr Paul Smith, or should I say PR Smith, a trainer, advisor, mentor and coach of integrated marketing, creativity and […]

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Episode 9 – Branded Content. It’s As Easy As ABCD – Andrew Canter BCMA (Institute of Branded Content)

Andrew Canter is amongst the leading practitioners in branded content with over twenty five years experience. Global CEO of the BCMA (Branded Content Marketing Association) promoting best practice, sharing knowledge and growing the branded content industry where he was instrumental in developing the global content monitoring evaluation system as well as launching the Institute of […]

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Episode 8 – The (P)RACE To Digital Success – Dave Chaffey (Digital Marketing Guru)

Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you.  Let’s meet Dr Dave Chaffey. In 1997 Dave provided his first training course for online strategy to the CIM,a year later created his first website and then went […]

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Episode 7 – The Yoda of Marketing (The Force is Strong with this One) Part 2 – Mark Ritson (Marketing Guru)

Part 2 of 2: Here’s the introduction to my guest on this episode… again as it is part 2 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, but his journey to this point in his career has taken many steps, from the University of Lancaster to developing a mini […]

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Episode 6 – The Yoda of Marketing (The Force is Strong with this One) Part 1 – Mark Ritson (Marketing Guru)

Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to develop the mini MBA with Marketing Week and also writing an award winning column in the same publication. His accolades are endless and Mark offers so much value that we’ve split this into a two parter…. you […]

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Episode 5 – The Three Rule of Agency Club (Part 2) – Mando Group

Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, you need to know that this interview is actually split into two and you can hear the first part […]

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Episode 4 – The Three Rule of Agency Club (Part 1) – Mando Group

Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, you need to know that this interview is actually split into two and you can hear the second part […]

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Episode 3 – If You Build It, They Will Come – BMF (Builders Merchant Federation)

In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who provides a wonderful insight into how the non-profit trade association has doubled its membership, why Marketing, and in-particular Digital Marketing has helped to achieve this and why it is so important for all the BMFs members Merchant […]

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Episode 2 – What Do Cows Drink? – moocreations

In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, a creative agency based in the North West. Chris describes the company as a business growth ‘kitchen’ predominantly for SMEs based in the North West. With a background in graphic design, Chris has grown moocreations from what […]

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Episode 1 – Marketing Study Lab Introduction

Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explain what Marketing Study Lab is all about, what to expect from future episodes and gives just a small snippet of whats to come. Happy Marketing Everyone!

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