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2020 Update: My Number 1 Fav Marketing Model and How to Use It

2020 Update: My Number 1 Fav Marketing Model and How to Use It Back in 2018 I blogged about by 3 favourite Marketing Models. Being the top Marketing Geek I am I thought I should update this, as I’ve changed my mind. Kinda. 2 years ago these were my fav Marketing tools; 1 – SOSTAC® […]
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My 3 Fav Marketing Models and How to Use Them

My 3 Fav Marketing Models and How to Use Them There are so many to choose from that it feels like everyone is making their own models, frameworks, principals, guidelines and concepts to work from. Whatever floats your boat I suppose (even I’ve created my own to help me help others), but with so many […]
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The 14 Steps to Writing a Great Marketing Assignment

I’ve put together a short 14-step process that should help when planning to tackle a Marketing Assignment. Some of these steps you may want to change in terms of sequence, but make sure you cover each one in whatever sequence you feel fits you bets. Read the assignment in full Consider the marking Choose an […]
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Top 6 Learnings From Being a Marketing Examiner

If you were called up to your national team, for any type of sport, would you answer the call or ignore it? Although I’ve been teaching Marketing Qualifications for over 5 years now I’d never been an examiner before, so when the opportunity arose, I wasn’t going to say no. Sorry Gareth I’m busy now. […]
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An Alternative Take on the Top 5 Marketing Challenges 2018

The CIM recently published an article early in September highlighting what they believe to be todays top five marketing challenges. Here is my take on the BIG five, with a little humour and simplified analogies to boot (gotta love a good analogy): 1) Demonstrating ROI This is a fundamental for any marketing department. Why would […]
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The Greatest Sportsman(ship) Program

Without giving to much away and with no spoilers, I recently had the pleasure in interviewing PR Smith (pictured). For those of you who don’t know who this is, then you should really ask yourself two simple questions; 1 – What are you doing on a Marketing website? 2 – How have you lived your […]
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Cheques Made Payable To… Knowing Your Customer

It is Marketing 101, KNOW YOUR CUSTOMER! If you don’t, you don’t know much: Who are you targeting, How will you construct your key messages, What are the main USPs that will attract, Choose imagery that engages, Use the right platforms to distribute content. You are now in danger of wasting time, money and energy […]
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Being Brave

This is a short one. I recently did a presentation where I asked if what I had been producing was the best in the marketplace. This was met with a residing ‘no’, which I thought maybe the case. But by getting this ‘primary’ information and not hiding away from it has put me in a […]
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It’s Been Emotional

I recently went on a little trip into Europe (not bragging, it’s fact), but going to the airport, moving slowly through a robust security process and flying to my destination reminded me of how important it is to consider a customers experience (sometimes called UX). Interactions with organisations can stir up emotions, especially when purchasing […]
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Study, Plan and Pass… Repeat

Here are the Marketing Study Labs top tips when tackling a Professional Marketing Qualification: Study Guides A study guide is a great place to start as it covers all the syllabus topics that you will need to understand in more detail in order to pass your exam / assignment. There will also be more and […]
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Getting The (Exam) Timing Right

One of the main reasons why students don’t pass a Professional Marketing Exam is because they get the timing wrong. That’s why it’s important to practice by sitting mock exams with time restraints – it will give you perspective of what is achievable for you in the time you have when sitting an exam. So […]
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To Learn or… to Learn, that is the Question?

A qualification isn’t for everyone. I’m not going to lie and say it is as that just isn’t true. Some people are doers, some are learners and some can do both (don’t you just hate that). But how do you know if a qualification is for you? And more importantly, is a Marketing Qualification for […]
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Star Wars – A Merchandising Saga

Although merchandising has been around since movies became mainstream, Star Wars was the first  to really cash in on it. The movie was the star attraction, but allowing people to purchase a little piece of the franchise, drew them further into the ‘western sci-fi’ and kept them wanting more. Ironically what helped with this demand […]
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Can It Aid Performance?

I saw this sign at my local gym and it did make me think… is this true? Now this entry isn’t about if the above statement is correct or not, there are numerous studies that have mixed results on whether cold or room temperature water is better at improving sports performance, it is about what […]
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The Heathrow Christmas Advert is the BEST Thing Ever! Here’s Why…

Watch the Heathrow Bears Christmas Advert here What doesn’t this advert have going for it? OK, perhaps not the battle scenes out of Star Wars but it does have almost everything else. But more importantly, it plays on emotions, tells a story that you are draw into and utilises not the speed of air travel, […]
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Professional Marketing Qualifications Assignment Tips

Professional Marketing Qualifications Assignment Tips I’m not one for messing about so lets get right into my 9 top Marketing Assignment Tips; Marketing Assignment Tips (1 of 9): Answer the Task Given, Not Your Own Similar to an exam, it is easy to read a task, misinterpret what it is asking for an answer in […]
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