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Guest and Episode Links
Richard Moore 
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Enjoy the Episode – Happy Marketing!

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Part 2 of 2
Just a quick reminder that this is part 2 of a 2 part chat with Richard Moore and how to Master the Sales Process. If you haven’t already, check out the first episode from last week.

Last week we ended by talking about how using video is a much better way of communicating than using the standard telephone (they still exist I’ve been told). Now let’s get back to Richard and all things sales.

Watch the episode video:


Top Tip
Richard discussed thinking about the objectives and outcomes and making them realistic to your position. For example, if it’s your first day in a sales role and you are inexperienced, then the objective is to make those calls rather than be a closer. You’re one step closer to moving to the next level and a successful sales process.

It’s exactly the same in Marketing, you’re not going to revolutionise the world or even a company on day one. Take it one step at a time.

Favourite Quote
If your rejection rate is high due to the price point, then it’s best to pre-qualify that the pricing you offer isn’t an issue before moving forward. ‘You need to deliver a little nugget of information in the first 30 seconds of the conversion as to why you’re premium, and then that doesn’t come up so much’.

Pre-qualification thought the customer journey is imperative as to not waste your time or your potential clients.

And Finally, the Most Important Takeaway from this Episode
Take note. Content forms gravity. Powerful words indeed. You need to build you bank of content that is helpful to the people you are looking to serve. The more you push out into the world, the more your ideal clients will start to notice you and gravitate towards you.

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco 
Creative Commons License