If you have an amazing team at your disposal, all you need is a Marketing plan to follow. That’s where we come in.
A ready-made Marketing Action Plan will help your business focus on the tactical implementation of the ready-made plan. Faster, more efficient and using the right skills for the right tasks.
Benefits of Marketing Planning
Stages of Marketing Planning
Stage 1: Understanding
Understanding your requirements and what you want to achieve
Stage 2: Research
Detailed background research to develop an understanding of the current situation of your business internally and externally
Stage 3: Marketing Plan
Create a Marketing Plan that takes you from the right now to reaching your goals
Stage 4: The New Understanding
Full day of hand-over. We go through the whole Marketing Plan, to get everyone motivated and ready to implement. Making sure everything is understood and achievable
Stage 5: We Go Again
Celebrate and go again!
Do you need Marketing planning and implementation?
If your business needs more than just a Marketing Plan, it needs help with the implementation then we've got the right solution for you.
We use two different types of Marketing Planning, depending on your requirements and where you are as a business.
I am a SOSTAC® Certified Planner. I have been using SOSTAC® (created by PR Smith) my entire working life and it has been the backbone of many Marketing strategies:
Situation Analysis: The where are you now bit
Objectives: What do you want to achieve and be specific
Strategy: The all-encompassing focus and vision for how you will achieve these objectives
Tactics: The specific elements of the strategy
Actions: What is required to fulfil these tactics
Control: Making sure you are on course to achieve your objectives through measuring and monitoring activity
For more details on what the BRICK Framework is all about, check out this podcast episode: Marketing and BRICK Theory. In this episode we cover:
• What the BRICK Framework is all about?
• How does it work?
• A dive into each stage of the Framework: Values, Problems, Solutions, Learn, Plan, Develop, Connect and Action