Guest and Episode Links
The $64 Million Basketball Contract Infographic: https://nowsourcing.com/2015/07/21/tobias-harris-case-study/
SXSW Interview: https://bit.ly/39yaDlM
TED Talk Satire: https://www.youtube.com/watch?v=_ZBKX-6Gz6A
Enjoy the Episode – Happy Marketing!
Infographics are sometimes forgotten about when it comes to our Marketing Communications, but can be extremely powerful as our guest explains, with one earning a Basketball player a $64 Million contract!
If you don’t know, an infographic is a graphic visual representation of information, data, or knowledge intended to present information quickly and clearly.
Back to our guest, Brian Wallace. Brain is a recovering technologist that realised, no one cares about the technical explanation they don’t understand and for the past 13 ½ years has been developing Infographics for his clients through is company NowSourcing, the number 1 infographic agency in the US.
Brain is also a Google Board Member, is on the South by South West (SXSW) Advisory Board, Podcaster and has been featured in the New York Times, Forbes and Mashable.
Only one place to start here and that’s to ask Brain, what is your favourite stat?
– To create an infographic you need to research and find the interesting data points first and foremost, but, don’t whatever you do shortcut the design. This is crucial! It’s the glue that holds all the interesting stuff together, without it you just have a pile of numbers and figures and may not generate the interest you desire.
– Make sure what you are creating is story driven, but have the data to back it up. Everyone can tell a story (or even a fake one), but it’s the data that will make it and you legitimate. Remember, you should be building that Know, Like and Trust.
– And finally, we mentioned previously that you need to start with interesting data points and this is true, but don’t forget to factor in the emotion, what will truly draw in the attention of your customers? Yes, the stats and the design are integral, but that emotional connection will be the part that lasts long in the memory.
Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License