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What Makes a Great Customer Experience with Teresa Gandy the Customer Survey and Customer Experience Expert at Clarity CX – Episode 63
Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Segmentation, Targeting and Positioning. How can ...
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Don’t Waste Time with Hala Taha – Host of Young and Profiting Podcast – Episode 62
Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) The Total Product Concept is something that can really help you ...
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Ansoffs Matrix (created by Igor Ansoff in the 1960s) is a Marketing model that stands the test of ...
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Pearls of Marketing Wisdom from Janine Coombes Marketing Campaign Planner for Small Businesses – Episode 60
Episode LinksJanine CoombeLinkedIn: https://www.linkedin.com/in/janinecoombes/YouTube: https://www.youtube.com/channel/UC8BWALizli9ioklqzrt8l8wBooks: Mindset - Dr Carol Dweck: https://amzn.to/2X2iIJ4 Pearls of Marketing Wisdom Who would you go to if you ...
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Tips on Passing Your Marketing Assignment with Accounting Exam Coach James Perry – Episode 59
What can us Marketers learn from accountancy? Turns out, quite a lot when it comes to assignments and ...
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Take the Leap into your Marketing Assignment – Sara Bliss a Writer, Digital Content Strategist & Brand Advisor – Episode 58
Have you got the right mindset? Struggling to sit down and concentrate? I have a little tip for ...
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Small Business, Big Marketing with Tim Reid – Episode 57
What is Mendelows Matrix? It’s another Marketing framework that look at the internal, but more on that later, ...
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Gen-Z, Discuss with Kevin Tewis-Allen a Gen-Z Expert and CMO at Printt – Episode 56
In this weeks episode we take a look at McKinsey's 7S’s, find out more later. First we’re going ...
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Training Your Brain and Good Habits with Jacqui Jagger the Mindset and Business Coach of Beyond Boundaries – Episode 55
What is the difference between a metric and a measurement? So easily interchangeable aren’t they, but they do ...
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Communicating Through Thought Leadership with Janine Wood of Armadillo Consulting Group – Episode 54
Ever been influenced by something, or even someone. We’ll be covering what an influencer is later, but first ...
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The Basics of Digital Security with Suzanne Girdlestone of Smart Business IT – Episode 53
Remember blogging, remember actually writing content. That’s what we’ll be talking about later on, but first… We should ...
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Personalised Communication with Ben Roberts of Talkative and Host of the Marketing Buzzword Podcast – Episode 52
I thought we’d take a look at a model that is relatively overlooked in my opinion. The McKinsey's ...
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The Importance of Brand Consistency with Evan Wyk an Entrepreneur and Brand Guardian – Episode 51
We covered a topic very briefly on episode 44 with Mr Ryan Holtz, which was CRM (Customer Relationship ...
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Building Brands with Love with Golide Chan the Influencer and Digital Strategist – Episode 50
Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode ...
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Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social – Episode 49
How do you cross-sell? How can be of benefit to a business? And what options do we have ...
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Engaging with Children Through Storytelling with Angela Ferrari the Owner of Story Spectacular – Episode 48
Who’s in your tribe? What the hell is a tribe. We’ll find this out and look at the ...
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What on Earth is Personal Branding with Dr. Natalia Wiechowski of Think Natalia – Episode 47
AIDA – Awareness, Interest, Desire, Action. It's a simple tool but one very much worth remembering and we’ll ...
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Sports Marketing in a Sea of Red Content with Craig Hannan the Head of Brand and Marketing from The Anfield Wrap – Episode 46
How important is copy within you Marketing Strategy, well it turns out very - and we’ll find out ...
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Is Getting Better SERP Rankings Your Forte with Julia McCoy from Express Writers – Episode 45
Do you think that robots will end civilisation as we know it? Quite a heavy question to start ...
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Why Your CRM is Your Little Black Book with Ryan Holtz from Ryan Holtz Marketing – Episode 44
Paid, Owned and Earned Media. What are the differences? We’ll talk about that later which will also lead ...
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The International Marketing Algorithm with Maiten Panella a Digital Marketing Consultant – Episode 43
Ever wondered what SaaS is? No I don't mean to be a bit cheeky, I mean the acronym ...
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The Video Marketing Soapbox with Phil Nottingham of Wistia – Episode 42
I want to introduce you to Post-It Marketing, which is posted on all the relevant social platforms, but ...
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Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA – Episode 41
Well, well, well, you may have missed the last few episodes, that time of year, but we just ...
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It’s 2019 Marketing New Years Resolution Time – Episode 40
HAPPY NEW YEAR! Wow, we're now into 2019, which is Marketing Study Lab's second year... so old. The ...
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We Wish You A Merry Marketing Christmas and a Look Back of The Year – Episode 39
As it's supposed to be a 'quite' time of the year, for friends and family, I thought I'd ...
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Episode 38 – Social Media Pedagogy aka The Word I Can’t Say – Ai Addyson-Zhang, Ph.D. – Professor | Digital Learning Consultant
As we’re taking a break from all that studying and research, I want to get right into introducing ...
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Episode 37 – Getting into the Meat of PPC (Pay Per Click) – Dan Charles – Owner – Be Fair Marketing
Word, or 5 to be exact as we take a look at some of the words or phrases ...
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How Podcasting Can Help Organise Your Studies With Podcaster John Lim – Marketing Study Lab Special
Intro I don't like to over promise and under deliver and I don't think I have with yet ...
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Episode 36 – Yoast SEO and THE Internet – Jono Alderson – Special Ops (Digital Strategist) – Yoast.com
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> What is your bedtime ritual? Hopefully it’s ...
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Episode 35 – The Time Terrorist and Money Laundering – Louisa Van Vessem – VA – Workflow Virtual Assistant
Brain food, what food can help you with your studies. We’ll find out later, along with how marketing ...
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Episode 34 – The Dark Art of SEO (Search Engine Optimisation)- Hannah Thorpe – MD – White.net
Back off, stay away! How can these two statements be important when finalising your assignments – This believe ...
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Episode 33 – A Look Into the Future and the Goat Theory – Korbinian Lehner – Senior Digital Native – Telekom Deutschland
Ok, lets cut the crap shall we, seriously, we’ve got a tip to help you do just that ...
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How to Get to Great Ideas – Author Dave Birss – Marketing Study Lab Special
It's a Marketing Study Lab special! Regular programming will resume shortly but for today, enjoy as we talk ...
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Episode 32 – Bitmojohn and Copywriting with Pineapples – John Espirian – Espirian.co.uk
When entering an exam, did you know that if you can understand the time you have and how ...
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Episode 31 – Lasagna with a Slice of Digital – Darren Goldsby – Chief Digital Officer – The Jamie Oliver Group
How do you come away from a workshop dedicated to getting you geared up to tackle a CIM ...
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Episode 30 – Drinking Tea and Creating Avatars – Tracey Tait – Marketing Consultant – Transcend You
APIC. Analyse, Planning, Implementation and Control. This is the framework we will have a chat about later on ...
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Episode 29 – When Copywriting Always Ask, So What? – Louise Shanahan – Health Copywriter and Jargon-Buster (The Copy Prescription)
What are the top three questions that you should consider when tackling a CIM Qualification – Assignments and ...
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Episode 28 – Take Pride in Your Work (Global Employer Branding) – Andrea Scheerbaum – Siemens
Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which ...
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Episode 27 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 2 of 2)
We are on the home straight and the final task of the CIM Level 4 December 18 Integrated ...
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Episode 26 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 1 of 2)
We are on the home straight and the final task of the CIM Level 4 December 18 Integrated ...
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When you read, do you read aloud or keep it to yourself? Well we’ll talk about reading aloud ...
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Episode 24 – Customer Experience and Eating Dog Food – Kat Knocker – Head of Product and Customer Experience – tails.com
Have you ever eaten dog food? This week we have a shaggy dog story for you as we ...
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Episode 23 – Santa and the Employer Value Proposition – Kim Kunze – Siemens
Before we look at why planning is such an important part of your studies and also run through ...
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Episode 22 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 2 of 2)
We will have no distractions in this episode, at least during our top studying tip, which is all ...
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Episode 21 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 1 of 2)
Ever thought of rewarding yourself for doing a great job at something – why not? If not, wait ...
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Episode 20- Conversational Data – Frances Ralston-Good – CEO – Hearts & Science
Don’t lie, if you don't lie, you don't have to remember anything and that is why we have ...
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Episode 19 – Secured Financially, But Not Mentally or Physically – Leah Steele – Founder at Searching for Serenity
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> Stupid mistakes are costly, that's why we’ll ...
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Episode 18 – A Thriller of an Episode – Luke Southern – MD at Drum (Omnicom Group)
Concept, Application, Evaluation and Presentation. The four pillars to any CIM Marketing Assignment answer and we’ll be ...
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Episode 17 – Frictionless Commerce, Retail Specialism – Fiona Ellis-Chadwick – Loughborough University
Straight to what we are assigning your time this week as after our interview we will take a ...
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Episode 16 – Vomit Advertising – Naomi Sesay (Professional Speaker, Author, Presenter, Actor)
You’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, ...
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Episode 15 – Just Get INvolved – Ori Chandler – MD of INvolve
We go deep into equality, openness, diversity, changing cultural bias, oh and swinging from stuff, with Ori Chandler, ...
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Episode 14 – What You Can’t Measure, You Can’t Manage – Zoe Dowling – FocusVision
If you’ve ever wondered how to put a great research project together then this episode is for you. ...
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Episode 13 – Emotional Creatures, Occasionally Rational – Dr. Carl Marci – Nielsen Consumer Neuroscience
We have a transatlantic feel to this episode as it features a conversation with Dr. Carl Marci, the ...
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Episode 12 – You Can Sit on Your Arse or Do Something With Your Life, Your Choice – Leigh Riley (Cosatto)
Meet a Deputy Managing Director who discusses amongst other topics, product development, branding, customer service, digital communications ...
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Episode 11 – Running, In More Ways Than One – Anahid Basmajian (AdRoll)
I’m so please that we finally have our first female guest! Our first, but definitely not our last ...
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Episode 10 – SOSTAC – PR Smith (Paul Smith)
In this episode we will be talking with someone that has help thousands, if not millions of organisations ...
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Episode 9 – Branded Content. It’s As Easy As ABCD – Andrew Canter BCMA (Institute of Branded Content)
Andrew Canter is amongst the leading practitioners in branded content with over twenty five years experience. Global CEO ...
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Episode 8 – The (P)RACE To Digital Success – Dave Chaffey (Digital Marketing Guru)
Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can ...
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Episode 7 – The Yoda of Marketing (The Force is Strong with this One) Part 2 – Mark Ritson (Marketing Guru)
Part 2 of 2: Before introducing my guest on this episode… again as it is part 2, I ...
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Episode 6 – The Yoda of Marketing (The Force is Strong with this One) Part 1 – Mark Ritson (Marketing Guru)
Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to ...
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Episode 5 – The Three Rule of Agency Club (Part 2) – Mando Group
Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency ...
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Episode 4 – The Three Rule of Agency Club (Part 1) – Mando Group
Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency ...
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Episode 3 – If You Build It, They Will Come – BMF (Builders Merchant Federation)
In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who ...
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Episode 2 – What Do Cows Drink? – moocreations
In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, ...
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Episode 1 – Marketing Study Lab Introduction
Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explian what Marketing Study Lab is all ...
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