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Marketing Starts by Understanding the Customer with Louis Grenier Owner of EveryoneHatesMarketers.com – Episode 73
Guest LinksLouis Grenierhttps://everyonehatesmarketers.com Books:The 1-Page Marketing Plan – Allan Dib: https://amzn.to/2YJz7mYBrainfluence – Roger Dooley: https://amzn.to/2LMCFSb Enjoy the Episode - Happy ...
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Making Copywriting Interesting with Victoria Doxat a Freelance Copywriter – Episode 72
LinksVictoria Doxathttps://www.linkedin.com/in/victoria-doxat/https://victoriadoxat.com Books:Influence – Robert Cialdini: https://amzn.to/2ITaRtf Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) The communications mix and the marketing ...
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The Theory Behind Social Media with Krista Fabrick a Marketing Consultant, Speaker & Professor – Episode 71
LinksKrista Fabrickhttps://www.linkedin.com/in/krista-fabrick/https://www.instagram.com/kristafabrick/ Books:Known - Mark Schafer: https://amzn.to/2J4TpAM Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) As we round up our look at ...
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Social Media is Just Another Channel That You Need a Strategy Around with Mark Shaw the Anti-Social Speaker – Episode 70
LinksMark Shaw https://www.linkedin.com/in/markshaw101/Books: Simon Sennek: https://amzn.to/300rZDj Seth Godin: https://amzn.to/2RPR7K9 This episode is all about people. People online, people ...
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Marketing Qualification Success Using Simplicity, Brevity and Clarity with Lucille Ossai founder and editor of the Rethinking Business Communications Blog- Episode 69
LinksLucille Ossai’shttps://www.LucilleOssai.comLucille@LucilleOssai.com Business Communications Blog: https://www.LucilleOssai.com/blogYouTube: https://www.youtube.com/channel/UCM6nlSUQeKL8Arvzk7VylpALinkedIn: http://ng.linkedin.com/in/lucilleossaiCommunicationsProTwitter: http://www.twitter.com/LucilleossaiPinterest: http://pinterest.com/lucilleossai Books:Talk Like TED – Carmine Gallo: https://amzn.to/2ZHk3GW Extras:For extra help with editing and proofreading: https://www.Grammarly.comGrammar ...
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Why Marketing Qualifications are so Important with Dr Geraint Evans Interim CMO Marketing Consultant – Episode 68
Guest and Episode LinksDr Geraint Evanshttp://www.drgoevans.comhttps://www.instagram.com/drgeraintevans/https://twitter.com/DrGeraintEvans_https://www.linkedin.com/in/drgeraintevans/ Books:The Excellence Dividend – Tom Peters: https://amzn.to/2FVG0u2 Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) ...
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B2B Marketing with Michael Field the B2B Competitive Strategy Consultant from EvettField Partners – Episode 67
LinksMichael Field: https://www.linkedin.com/in/michaelfieldcom/https://www.evettfield.comBooks:Good Strategy, Bad Strategy – Richard Rumelt: https://amzn.to/2ZEC2haApp:Slack: https://slack.com/intl/en-gb/ Episode Intro We all seem to be focusing on the ...
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The Art of Online Course Creation with Diana Wilson Freelance Video Editor – Episode 66
LinksDiana Wilson: https://www.linkedin.com/in/diana-wilson/https://www.youtube.com/channel/UC6ueXwEVf8Qek95FLmyjoaQhttps://sites.google.com/view/texastasker/homeBooks:Building a StoryBrand – Miller Donald: https://amzn.to/2Rz8XRqApp:YouTube: https://www.youtube.comExtras:Course Marketplaces:Udemy: https://www.udemy.comSkillShare: https://www.skillshare.comHosting Platforms:Teachable: https://teachable.comThinkific: https://www.thinkific.comKajabi: https://kajabi.com Episode Intro Where is the place to be? Why ...
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Without Marketing People Don’t Know a Company Exists – with Vicki O’Neill Marketing and Sales Expert for Small Businesses – Episode 65
This week we’re taking a look at where Price fits into the Marketing Mix (the 7P’s). But first, ...
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Why Customer Research is so Important with Branka Injac Misic CMO of GigSuper – Episode 64
Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Over the coming weeks, not only ...
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What Makes a Great Customer Experience with Teresa Gandy the Customer Survey and Customer Experience Expert at Clarity CX – Episode 63
Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Segmentation, Targeting and Positioning. How can ...
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Don’t Waste Time with Hala Taha – Host of Young and Profiting Podcast – Episode 62
Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) The Total Product Concept is something that can really help you ...
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Levels of Authenticity – Leonard Kim of InfluenceTree – Episode 61
Ansoffs Matrix (created by Igor Ansoff in the 1960s) is a Marketing model that stands the test of ...
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Pearls of Marketing Wisdom from Janine Coombes Marketing Campaign Planner for Small Businesses – Episode 60
Episode LinksJanine CoombeLinkedIn: https://www.linkedin.com/in/janinecoombes/YouTube: https://www.youtube.com/channel/UC8BWALizli9ioklqzrt8l8wBooks: Mindset - Dr Carol Dweck: https://amzn.to/2X2iIJ4 Pearls of Marketing Wisdom Who would you go to if you ...
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Tips on Passing Your Marketing Assignment with Accounting Exam Coach James Perry – Episode 59
What can us Marketers learn from accountancy? Turns out, quite a lot when it comes to assignments and ...
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Take the Leap into your Marketing Assignment – Sara Bliss a Writer, Digital Content Strategist & Brand Advisor – Episode 58
Have you got the right mindset? Struggling to sit down and concentrate? I have a little tip for ...
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Small Business, Big Marketing with Tim Reid – Episode 57
What is Mendelows Matrix? It’s another Marketing framework that look at the internal, but more on that later, ...
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Gen-Z, Discuss with Kevin Tewis-Allen a Gen-Z Expert and CMO at Printt – Episode 56
In this weeks episode we take a look at McKinsey's 7S’s, find out more later. First we’re going ...
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Training Your Brain and Good Habits with Jacqui Jagger the Mindset and Business Coach of Beyond Boundaries – Episode 55
What is the difference between a metric and a measurement? So easily interchangeable aren’t they, but they do ...
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Communicating Through Thought Leadership with Janine Wood of Armadillo Consulting Group – Episode 54
Ever been influenced by something, or even someone. We’ll be covering what an influencer is later, but first ...
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The Basics of Digital Security with Suzanne Girdlestone of Smart Business IT – Episode 53
Remember blogging, remember actually writing content. That’s what we’ll be talking about later on, but first… We should ...
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Personalised Communication with Ben Roberts of Talkative and Host of the Marketing Buzzword Podcast – Episode 52
I thought we’d take a look at a model that is relatively overlooked in my opinion. The McKinsey's ...
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The Importance of Brand Consistency with Evan Wyk an Entrepreneur and Brand Guardian – Episode 51
We covered a topic very briefly on episode 44 with Mr Ryan Holtz, which was CRM (Customer Relationship ...
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Building Brands with Love with Goldie Chan the Influencer and Digital Strategist – Episode 50
Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode ...
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Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social – Episode 49
How do you cross-sell? How can be of benefit to a business? And what options do we have ...
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Engaging with Children Through Storytelling with Angela Ferrari the Owner of Story Spectacular – Episode 48
Who’s in your tribe? What the hell is a tribe. We’ll find this out later, but first we’re ...
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What on Earth is Personal Branding with Dr. Natalia Wiechowski of Think Natalia – Episode 47
AIDA – Awareness, Interest, Desire, Action. It's a simple tool but one very much worth remembering and we’ll ...
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Sports Marketing in a Sea of Red Content with Craig Hannan the Head of Brand and Marketing from The Anfield Wrap – Episode 46
How important is copy within you Marketing Strategy, well it turns out very - and we’ll find out ...
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Is Getting Better SERP Rankings Your Forte with Julia McCoy from Express Writers – Episode 45
Do you think that robots will end civilisation as we know it? Quite a heavy question to start ...
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Why Your CRM is Your Little Black Book with Ryan Holtz from Ryan Holtz Marketing – Episode 44
Paid, Owned and Earned Media. What are the differences? But before we do any of that I cant ...
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The International Marketing Algorithm with Maiten Panella a Digital Marketing Consultant – Episode 43
Ever wondered what SaaS is? No I don't mean to be a bit cheeky, I mean the acronym ...
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Episode 42 – The Video Marketing Soapbox with Phil Nottingham of Wistia
I want to introduce you to Post-It Marketing, which is posted on all the relevant social platforms, but ...
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Episode 41 – Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA
Well, well, well, you may have missed the last few episodes, that time of year, but we just ...
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Episode 40 – It’s 2019 Marketing New Years Resolution Time
HAPPY NEW YEAR! Wow, we're now into 2019, which is Marketing Study Lab's second year... so old. The ...
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Episode 39 – We Wish You A Merry Marketing Christmas and a Look Back of The Year
As it's supposed to be a 'quite' time of the year, for friends and family, I thought I'd ...
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Episode 38 – Social Media Pedagogy aka The Word I Can’t Say – Ai Addyson-Zhang, Ph.D. – Professor | Digital Learning Consultant
As we’re taking a break from all that studying and research, I want to get right into introducing ...
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Episode 37 – Getting into the Meat of PPC (Pay Per Click) – Dan Charles – Owner – Be Fair Marketing
Let's meet Dan Charles, who is the Owner of Be Fair Marketing who doesn’t believe in trying to ...
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How Podcasting Can Help Organise Your Studies With Podcaster John Lim – Marketing Study Lab Special
Intro I don't like to over promise and under deliver and I don't think I have with yet ...
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Episode 36 – Yoast SEO and THE Internet – Jono Alderson – Special Ops (Digital Strategist) – Yoast.com
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> What is your bedtime ritual? Hopefully it’s ...
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Episode 35 – The Time Terrorist and Money Laundering – Louisa Van Vessem – VA – Workflow Virtual Assistant
Lets find out what being a virtual assistant is all about as we chat to Louisa van Vessem, ...
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Episode 34 – The Dark Art of SEO (Search Engine Optimisation)- Hannah Thorpe – MD – White.net
Let’s have a conversation with Hannah Thorpe, the MD of white.net, about all things SEO (Search Engine Optimisation) ...
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Episode 33 – A Look Into the Future and the Goat Theory – Korbinian Lehner – Senior Digital Native – Telekom Deutschland
We’re talking to Korbinian Lehner, who is a Senior Digital Native for Telekom Deutschland (you may know them ...
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How to Get to Great Ideas – Author Dave Birss – Marketing Study Lab Special
It's a Marketing Study Lab special! Regular programming will resume shortly but for today, enjoy as we talk ...
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Episode 32 – Bitmojohn and Copywriting with Pineapples – John Espirian – Espirian.co.uk
When entering an exam, did you know that if you can understand the time you have and how ...
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Episode 31 – Lasagna with a Slice of Digital – Darren Goldsby – Chief Digital Officer – The Jamie Oliver Group
Let’s have a little natter with Darren Goldsby, the Chief Digital Officer for The Jamie Oliver Group. But ...
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Episode 30 – Drinking Tea and Creating Avatars – Tracey Tait – Marketing Consultant – Transcend You
Let’s meet Tea drinking Tracey Tait, who is an Independent Marketing Consultant based in Newcastle, don’t let her ...
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Episode 29 – When Copywriting Always Ask, So What? – Louise Shanahan – Health Copywriter and Jargon-Buster (The Copy Prescription)
Lets talk to Louise Shanahan, a copywriter for The Copy Prescription, and I love that name as Louise ...
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Episode 28 – Take Pride in Your Work (Global Employer Branding) – Andrea Scheerbaum – Siemens
Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which ...
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Episode 27 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 2 of 2)
We need to get back to our interview with Gill Andrews, who is a copywriter and a web ...
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Episode 26 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 1 of 2)
I would like to introduce you to Gill Andrews, who is a copywriter and a web consultant placing ...
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Episode 25 – Moonwalking to Success Zoe Stainsby – Global Integrated Entertainment Marketing Specialist – Fuse
Our next guest is Zoe Stainsby, the Head of Entertainment at Fuse – their basic principal is to ...
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Episode 24 – Customer Experience and Eating Dog Food – Kat Knocker – Head of Product and Customer Experience – tails.com
Have you ever eaten dog food? This week we have a shaggy dog story for you as we ...
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Episode 23 – Santa and the Employer Value Proposition – Kim Kunze – Siemens
Employer Branding is probably one of those Marketing topic that can be forgotten about as we focus on ...
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Episode 22 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 2 of 2)
This is episode is part two of a great two parter, you lucky, lucky people, so if you ...
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Episode 21 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 1 of 2)
This episode is a two parter, you lucky, lucky people – as our guest would not shut up ...
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Episode 20- Conversational Data – Frances Ralston-Good – CEO – Hearts & Science
Lets say hello to our guest, CEO of Hearts and Science, Frances Ralston-Good. Helping clients find better ways ...
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Episode 19 – Secured Financially, But Not Mentally or Physically – Leah Steele – Founder at Searching for Serenity
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> Our guest this week is Leah Steele, ...
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Episode 18 – A Thriller of an Episode – Luke Southern – MD at Drum (Omnicom Group)
Onto our guest. Luke Southern, the Managing Director of DRUM, Omnicom’s award winning content business that makes ...
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Episode 17 – Frictionless Commerce, Retail Specialism – Fiona Ellis-Chadwick – Loughborough University
Our guest this week is – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact ...
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Episode 16 – Vomit Advertising – Naomi Sesay (Professional Speaker, Author, Presenter, Actor)
You’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, ...
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Episode 15 – Just Get INvolved – Ori Chandler – MD of INvolve
We go deep into equality, openness, diversity, changing cultural bias, oh and swinging from stuff, with Ori Chandler, ...
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Episode 14 – What You Can’t Measure, You Can’t Manage – Zoe Dowling – FocusVision
If you’ve ever wondered how to put a great research project together then this episode is for you. ...
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Episode 13 – Emotional Creatures, Occasionally Rational – Dr. Carl Marci – Nielsen Consumer Neuroscience
We have a transatlantic feel to this episode as it features a conversation with Dr. Carl Marci, the ...
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Episode 12 – You Can Sit on Your Arse or Do Something With Your Life, Your Choice – Leigh Riley (Cosatto)
Meet a Deputy Managing Director who discusses amongst other topics, product development, branding, customer service, digital communications ...
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Episode 11 – Running, In More Ways Than One – Anahid Basmajian (AdRoll)
I’m so please that we finally have our first female guest! Our first, but definitely not our last ...
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Episode 10 – SOSTAC – PR Smith (Paul Smith)
In this episode we will be talking with someone that has help thousands, if not millions of organisations ...
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Episode 9 – Branded Content. It’s As Easy As ABCD – Andrew Canter BCMA (Institute of Branded Content)
Andrew Canter is amongst the leading practitioners in branded content with over twenty five years experience. Global CEO ...
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Episode 8 – The (P)RACE To Digital Success – Dave Chaffey (Digital Marketing Guru)
Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can ...
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Episode 7 – The Yoda of Marketing (The Force is Strong with this One) Part 2 – Mark Ritson (Marketing Guru)
Part 2 of 2: Here's the introduction to my guest on this episode… again as it is part ...
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Episode 6 – The Yoda of Marketing (The Force is Strong with this One) Part 1 – Mark Ritson (Marketing Guru)
Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to ...
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Episode 5 – The Three Rule of Agency Club (Part 2) – Mando Group
Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency ...
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Episode 4 – The Three Rule of Agency Club (Part 1) – Mando Group
Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency ...
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Episode 3 – If You Build It, They Will Come – BMF (Builders Merchant Federation)
In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who ...
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Episode 2 – What Do Cows Drink? – moocreations
In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, ...
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Episode 1 – Marketing Study Lab Introduction
Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explian what Marketing Study Lab is all ...
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