Welcome to the Marketing Study Lab Podcast
Listen to the latest episode;
Subscribe, don't miss an episode
Listen to individual episodes and view show notes here:
SOSTAC Recap with PR Smith – Episode 152
This is a recap episode with one of my first ever guests, but an important one - PR ...
Listen and Read the Show Notes 
Mastering The Sales Process with Richard Moore – Part 2 of 2 – Episode 151
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes
Mastering The Sales Process with Richard Moore – Part 1 of 2 – Episode 150
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Referrals through the Referral Ninja Master Framework™ with Stacey Brown Randall – Chief Referral Ninja Master – Episode 149
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Master Your Mental Fitness with Marc Champagne – Episode 148
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
How to Create a Great Blog Michelle Gately from The Unfinished Bookshelf – Episode 147
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Customer Persona Fact or Fiction Part 2 of 2 – Episode 146
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes
Customer Persona Fact or Fiction Part 1 of 2 – Episode 145
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Xmas Special – Best of 2020 – Episode 144
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing Money Wasters with Estie Rand founder of Strand Consulting – Episode 143
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing and Books – Live Episode 9
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Content Marketing Method with Lucy Mowatt Content Marketing Consultant from Method Marketing – Episode 142
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Communicating Effectively and Saying Things Better with Lila Smith founder of Say Things Better – Episode 141
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Strategic Marketing Theories Explained – Balanced Scorecard (6 of 6) – Episode 140
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Strategic Marketing Theories Explained – Ansoffs Matrix (5 of 6) – Episode 139
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing and Bad Practices (Social Media) – Live Episode 8
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Strategic Marketing Theories Explained – STP and Personas (4 of 6) – Episode 138
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing and Social Media Events – Live Episode 7
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing and Strategy – Live Episode 6
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes
Strategic Marketing Theories Explained – Stakeholder Mapping (2 of 6) – Episode 136
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing and BRICK Framework – Live Episode 5
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes
Strategic Marketing Theories Explained – Marketing Audit (1 of 6) – Episode 135
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing and History – Live Episode 4
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing Strategy with Dr. Krista Fabrick – Episode 134
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing and Finance – Live Episode 3
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Improving Time Management and Productivity with Kate Christie Director and Founder of Time Stylers – Episode 133
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing and Media Relations – Live Episode 2
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Content Planning with Andy Lambert Director at ContentCal – Episode 132
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing and Education – Live Episode 1
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Marketing to Mums with Katrina McCarter CEO of Marketing to Mums – Episode 131
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
LinkedIn for Employees Masterclass with Heidi Medina a Business Coach and LinkedIn Trainer – Episode 130
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Media Relation with Justin Goldstein the Founder of Press Record Communications – Episode 129
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Creating a Content Culture with Christoph Trappe the Owner of The Authentic Storytelling Project – Episode 128
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Getting the Best Out of Data with Ola Degteva the Content & Research Director at Expatra – Episode 127
Check out Social Day (1st-3rd Sept 2020): www.socialday.co.ukGet 50% off with discount code: studylab Subscribe: Let us do ...
Listen and Read the Show Notes 
Inclusive Marketing with Martyn Sibley founder of Disability Horizons – Episode 126
Check out Social Day (1st-3rd Sept 2020): www.socialday.co.ukGet 50% off with discount code: studylab Subscribe: Let us do ...
Listen and Read the Show Notes 
Maximising the Impact of Video Marketing with Kristian Altuve of Zero Degree Story – Episode 125
Check out Social Day (1st-3rd Sept 2020): www.socialday.co.ukGet 50% off with discount code: studylab Subscribe: Let us do ...
Listen and Read the Show Notes 
Brand Purpose Strategy with Carolyn Butler-Madden the Chief Purpose Activist at The Cause Effect – Episode 124
Check out Social Day (1st-3rd Sept 2020): www.socialday.co.ukGet 50% off with discount code: studylab Subscribe: Let us do ...
Listen and Read the Show Notes 
Making Your Marketing Authentic with Fifi Mason a Personal Brand Strategist – Episode 123
Sign up for the Quietly Successful Summit here for FREE: http://quietlysuccessfulsummit.com Subscribe: Let us do the hard work and ...
Listen and Read the Show Notes 
The Benefits of Team Building with Mark Kingston Jones Co-Founder of Team Building, with BITE – Episode 122
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a ...
Listen and Read the Show Notes 
D.A.R.T Marketing Methodology™ with Troy Sandidge Marketing Strategist – Episode 121
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a ...
Listen and Read the Show Notes 
Social Impact and Purpose with Karen Porter a Strategic Communication Specialist at Underground Communication – Episode 120
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a ...
Listen and Read the Show Notes 
Online Marketing with Teresa Heath-Wareing Owner of the Marketing that Converts Academy – Episode 119
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Become Camera Confident with Nick Diakanastasis the Public Speaking Coach – Episode 118
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and ...
Listen and Read the Show Notes 
Creating Persuasive Content with Lee Rowley a Copywriter and Founder of Copy Brand University – Episode 117
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a ...
Listen and Read the Show Notes 
Video SEO with Casper Pedersen Video Marketing Strategist from TwentyThree – Episode 116
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Selling Out a Live Event with May King Tsang Live Social Media Reporter and #FOMOCreator – Episode 115
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
The DRAGONS Formula for Social Success with Dot Lung – Episode 114
Instagram Strategy for Business Growth:Dot Lung Online Course: https://bit.ly/3dOg5TK Subscribe: Let us do the hard work and send the podcast ...
Listen and Read the Show Notes 
Finding Your Content DNA with John Espirian The Relentlessly Helpful Technical Copywriter – Episode 113
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a ...
Listen and Read the Show Notes 
Transforming Threats into Opportunities with Joe Glover Founder of The Marketing Meetup – Episode 112
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Creating Great Customer Experiences with Dan Gingiss Expert in Customer Experience – Episode 111
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love ...
Listen and Read the Show Notes 
Facebook Ads with Naira Perez Facebook Ad Expert from SpringHill Digital – Episode 110
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODAReview: Share the love and leave a 5* ...
Listen and Read the Show Notes 
Financial Future with Winnie Sun of the Sun Group Wealth Partners – Episode 109
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a ...
Listen and Read the Show Notes 
Not for Profit Marketing with Chris Strub the CEO of I Am Here – Episode 108
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODAReview: Share the love and leave a ...
Listen and Read the Show Notes 
Twitter Basics with Jim Fuhs of Fuhsion Marketing – Episode 107
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a ...
Listen and Read the Show Notes 
Marketing in 2020 with Kate Walling Growth Strategist – Episode 106
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a ...
Listen and Read the Show Notes 
Learning about Machine Learning and AI with John Wall co-host of Marketing Over Coffee Podcast – Episode 105
Guest and Episode LinksJohn WallTwitter: @johnjwall - https://twitter.com/johnjwallhttps://www.trustinsights.aihttps://www.marketingovercoffee.com Cheese Forecast: https://www.trustinsights.ai/blog/2019/06/fun-with-forecasting-cheese-of-the-week-predictive-analytics/ Search and Analysis Tool ahrefs: https://ahrefs.com Enjoy the Episode - ...
Listen and Read the Show Notes 
Reading Body Language with Mark Bowden the Body Language Expert – Episode 104
Guest and Episode LinksMark Bowdenhttps://truthplane.com Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) IntroAre you sitting comfortably. You may ...
Listen and Read the Show Notes 
Writing Copy that Works with Helen Pollock the Book Coach and Ghostwriter – Episode 103
Helen’s Free e-Book ‘I Just Don't Know Where To Start’: https://thecontentdoc.com/go/get-your-non-fiction-book-written/ Guest and Episode LinksHelen Pollockhttps://www.linkedin.com/in/helenpollock/https://thecontentdoc.com Grammarly: https://www.grammarly.com/Hemmingway: http://www.hemingwayapp.comYoast: https://yoast.com/ Enjoy the ...
Listen and Read the Show Notes 
Video Marketing Tips with Gillian Whitney Marketing Consultant from Launch4Life – Episode 102
Get involved in the 10 day video challenge. Giving you what you need to start producing the videos ...
Listen and Read the Show Notes 
Creating a Brand with Phil Robinson the Creative Director and Head of Copy at Proctor and Stevenson – Episode 101
Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Guest and Episode ...
Listen and Read the Show Notes 
Infographics with Brian Wallace of NowSourcing – Episode 100
Guest and Episode Links Brain Wallace https://nowsourcing.com https://www.linkedin.com/in/nowsourcing/ Podcast: http://www.nextaction.cc The $64 Million Basketball Contract Infographic: https://nowsourcing.com/2015/07/21/tobias-harris-case-study/ SXSW Interview: https://bit.ly/39yaDlM TED ...
Listen and Read the Show Notes 
Instagram Success with Dot Lung Mother of Social Dragons – Episode 99
Guest and Episode LinksDot Lunghttp://www.dotlung.com Pick your social channel of choice and add @dotlung: https://www.linkedin.com/in/dotlung/https://www.instagram.com/dotlung/https://www.facebook.com/dotlunghttps://twitter.com/dotlung Social Stats:Active monthly ...
Listen and Read the Show Notes 
Understanding Marketing with Douglas Burdett from the Marketing Book Podcast – Episode 98
Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Check out the ...
Listen and Read the Show Notes 
Savage Social Marketing with Jeff J Hunter Personal Brand Builder – Episode 97
Get Jeff’s Social Profile Secrets guide: https://savagemarketer.com Guest and Episode Links Jeff J Hunterhttps://savagemarketer.com (subscribe to the podcast here and ...
Listen and Read the Show Notes 
Marketing Events with Jo Glover from The Marketing Meet-Up – Episode 96
Guest and Episode Links Joe Gloverhttps://themarketingmeetup.comhttps://www.linkedin.com/in/josepheglover/ Books:This is Marketing – Seth Godin: https://amzn.to/39J3Dn5Alchemy – Rory Sutherland: https://amzn.to/2QusDXO Intro Networking and ...
Listen and Read the Show Notes 
The Art of Photography with Sandy Grigsby the Personal Branding Photographer and Confidence Catalyst – Episode 95
Guest and Episode Links Sandy Grigsbyhttps://www.sandyinfocus.comTedTalk: https://www.youtube.com/watch?v=LUv0IpTSQfw Go-to Resource:Audible: https://www.audible.co.uk/ Here is the image Sandy talks about near the start ...
Listen and Read the Show Notes 
Optimising Your Page Speed with Lukas Haensch founder of Pathmonk.com – Episode 94
Does your website need a page speed review? Book one now with Lukas: https://meetings.hubspot.com/pathmonk/web-review If you want to check ...
Listen and Read the Show Notes 
The Importance of Video Content with Mark Harman the Video Producer from Red Books Production – Episode 93
Guest and Episode Links Mark Harmanhttps://www.linkedin.com/in/markredbook/http://www.redbookproductions.co.ukoffice@redbookproductions.co.ukBooks:Just Listen - Mark Goulston: https://amzn.to/2XSs8c7 Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro ...
Listen and Read the Show Notes 
A Look Back at 2019 – Christmas Special – Episode 92
What Episode Snippets are in this look back of Marketing Study Lab 2019: Using Mailchimp and the Handsome ...
Listen and Read the Show Notes
Simple and Consistent Marketing with Trisha Lewis Communications Coach – Episode 91
Guest and Episode Links Trisha Lewis (Host of this weeks episode)! https://trishalewis.comhello@trishalewis.com Original Podcast Show Notes:https://adobe.ly/36Xy1rH Enjoy the ...
Listen and Read the Show Notes 
The importance of SEO with Natalie Alleblas the SEO Sleuth – Episode 90
Link to the YouTube Video on how to use Answer the Public within your SEO Strategy: https://youtu.be/uHEhrwW_Tm8 Guest ...
Listen and Read the Show Notes 
Developing Future Marketers with Dan Hardaker the Head of Digital Design at Proctor + Stevenson – Episode 89
Guest and Episode Links Dan HardakerWebsite: https://www.proctors.co.ukLinkedIn: https://www.linkedin.com/company/proctorsbristol/Instagram: https://www.instagram.com/proctorandstevenson/Facebook: https://www.facebook.com/ProctorsBristolTwitter: https://twitter.com/ProctorsBristol YouTube: https://www.youtube.com/user/proctorsvideos/videos Resource:Medium: https://medium.comApp:Seesaw: https://web.seesaw.me Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Our guest ...
Listen and Read the Show Notes 
Changing Retail Landscape with Amna Khan Senior Lecturer in Consumer Behaviour and Retailing at MMU – Episode 88
Guest and Episode Links Dr Amna Khanamna.khan@mmu.ac.uk Uni Profile: https://www2.mmu.ac.uk/business-school/about-us/our-staff/mrt/profile/index.php?id=974LinkedIn: https://www.linkedin.com/in/dr-amna-k-6b639b1b/ Resource:Retail Weekly: https://www.retail-week.com Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) ...
Listen and Read the Show Notes 
Get Online in 6 Simple Steps With Stacey Kehoe the Founder Director of Communications of Brandlective – Episode 87
Free Social Media Resources: https://www.brandlective.com/resources/ Buy Stacey's Book – Get Online: https://amzn.to/33XUdR4 Guest and Episode Links Stacey Kehoestacey@brandlective.com Brandlective: https://www.brandlective.comLinkedIn: https://www.linkedin.com/in/stacey-kehoe-b8b25319/ HARO: https://www.helpareporter.com ...
Listen and Read the Show Notes 
From Book Idea to Publishing with Laurie Wright a Publishing Strategist – Episode 86
Laurie’s FREE online ‘good book ideas’ Course (takes less than an hour) – Sucky or Stupendous:https://www.creativewrighter.com/p/suckyorstupendous Find all ...
Listen and Read the Show Notes 
Finding Your Brand Voice with Bethany Joy the Brand Voice Crafter & Wordsmith Extraordinaire – Episode 85
e-Course:https://bethanyjoy.org/beirresistible Guest and Episode LinksBethany Joyhttps://bethanyjoy.orghttps://www.linkedin.com/in/iambethanyjoy/ Books:Made to Stick – Dan and Chip Heath: https://amzn.to/2AkPjRo App:Google Maps: https://www.google.com/maps Other Links:https://answerthepublic.com ...
Listen and Read the Show Notes 
What Makes a Good Press Release with Tom Clarke Independent Writer, Trainer and Content Strategist – Episode 84
Guest and Episode LinksTom Clarkehttps://tjcclarke.co.ukhttps://tjcclarke.co.uk/traininghttps://www.linkedin.com/in/tom-clarke-a6732353/ App:BBC Sport:https://apps.apple.com/gb/app/bbc-sport/id377388936https://play.google.com/store/apps/details?id=uk.co.bbc.android.sportdomestic&hl=en_GB BBC News:https://apps.apple.com/gb/app/bbc-news/id377382255https://play.google.com/store/apps/details?id=bbc.mobile.news.uk&hl=en_GB Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) Intro Tom Clarke, ...
Listen and Read the Show Notes 
Social Media Marketing for Local Business with Lenka Koppová a Social Media Consultant – Episode 83
Cambridge Social Media Day (7th & 8th Nov): www.cambridgesocial.media/csm-day-2019/ Guest and Episode LinksLenka Koppováhttps://www.lenkakoppova.com/blog @lenkakopp: https://twitter.com/lenkakopp@lenkakopp: https://www.instagram.com/lenkakopp/https://www.linkedin.com/in/lenkakoppova/https://www.facebook.com/lenkakoppova90 Books:Rise of the ...
Listen and Read the Show Notes
Ditch the Act with Co-Author Ryan Foland – Marketing Study Lab Special
Buy the BookDitch the Act: https://amzn.to/2MvqmIAOr to find out more: https://ditchtheact.com/ Ryan Foland:Use ryan.online or go to https://www.ryanfoland.comCheck out someone going through the ...
Listen and Read the Show Notes
B2B Content Marketing with Ruthie Bowles a B2B Content Consultant at Defy the Status Quo – Episode 82
Guest and Episode LinksRuthie Bowleshttps://defythestatusquo.comhttps://www.linkedin.com/in/ruthie-bowles/ ruthie@defythestatusquo.com ebook: The Business Owner's Guide to Content Marketing: https://defythestatusquo.com/resources/@annaruthus: https://twitter.com/annaruthus@defythestatusquobiz: https://www.instagram.com/defythestatusquobiz/ Books:Start with Why – ...
Listen and Read the Show Notes 
Engaged Brand Ambassadors with Emma-Louise Munro Wilson Content Strategist at EMARI Group – Episode 81
Guest and Episode Links Emma-Louise Munro Wilsonhttps://www.linkedin.com/in/elmw17/https://emari.co.uk/emma@emari.co.uk Anatomy of Trust – Brene Brown: https://brenebrown.com/videos/anatomy-trust-video/ Books:Tribe of Mentors – Tim ...
Listen and Read the Show Notes
Be Fearless With Your Story Telling with Lubna Forzley the MD at Stories – Episode 80
Guest and Episode LinksLubna Forzleyhttps://www.linkedin.com/in/lubnaforzley/http://www.stories-co.nethttp://www.lubnaforzley.com TEDx Talk: https://youtu.be/2QO8sV7AiUY Books:Start with Why – Simon Sinek: https://amzn.to/327HV7t Enjoy the Episode - Happy ...
Listen and Read the Show Notes 
Public Sector Marketing with Richard Forshaw-Smith Marketing Specialist from RFS Marketing Communications – Episode 79
Guest and Episode LinksRichard Forshaw-Smithhttps://www.linkedin.com/in/richardforshaw/https://rfsmarketing.co.uk/https://www.facebook.com/rfsmarketing@ rfs_marcomms: https://www.instagram.com/rfs_marcomms/@rfsmarcomms: https://twitter.com/rfsmarcomms Books:Blue Ocean Strategy – W. Chan Kim: https://amzn.to/2KZSAdH Enjoy the Episode - Happy ...
Listen and Read the Show Notes
Creating Content with Jay Mullings Content Producer for Written Mirror – Episode 78
Guest and Episode Links Jay Mullingshttps://www.linkedin.com/in/jaymullings/@writtenmirror: https://www.instagram.com/writtenmirror/@writtenmirror: https://twitter.com/WrittenMirrorWritten Mirror: https://www.youtube.com/writtenmirror Books:The Art of War – Sun Tzu : https://amzn.to/2PidA4B App:Strong Lifts 5x5 ...
Listen and Read the Show Notes 
A Marketing Career with Patrick Ward Editor-in-Chief at High Speed Experts – Episode 77
Guest and Episode LinksPatrick Wardhttps://www.linkedin.com/in/patrickjamesward/https://highspeedexperts.com/ Books:The 4-Hour Work Week – Tim Ferriss: https://amzn.to/31SO9rZ Enjoy the Episode - Happy Marketing! ...
Listen and Read the Show Notes 
Communicating Clearly Monique Russell Executive Communication Coach – Episode 76
Guest and Episode LinksMonique Russellhttps://www.linkedin.com/in/clearcommunicationcoach/https://clearcommunicationsolutions.com/ Books:The Success Principles – Jack Canfield: https://amzn.to/2TWKIgV Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) ...
Listen and Read the Show Notes 
Learning and Teaching Social Media with Ella Orr Freelance Social Media Manager – Episode 75
Guest and Episode Links Ella Orrhttps://www.linkedin.com/in/ella-orr-socialmediaconsultant/https://www.facebook.com/ella.orr@muchmoresocial - https://twitter.com/muchmoresocial@muchmoresocial - https://www.instagram.com/muchmoresocial/ Books:Rise of the Youpreneur – Chris Ducker: https://amzn.to/2Zuqtg9 Enjoy the episode ...
Listen and Read the Show Notes 
Achieving Career Happiness with Lucia Knight a Career Happiness Designer – Episode 74
Guest and Episode LinksLucia Knighthttps://www.midlifeunstuck.com Books:X Change: How to torch your work treadmill - Lucia Knight: https://amzn.to/30Awfto Designing Your ...
Listen and Read the Show Notes
Marketing Starts by Understanding the Customer with Louis Grenier Owner of EveryoneHatesMarketers.com – Episode 73
Guest LinksLouis Grenierhttps://everyonehatesmarketers.com Books:The 1-Page Marketing Plan – Allan Dib: https://amzn.to/2YJz7mYBrainfluence – Roger Dooley: https://amzn.to/2LMCFSb Enjoy the Episode - Happy ...
Listen and Read the Show Notes 
Making Copywriting Interesting with Victoria Doxat a Freelance Copywriter – Episode 72
LinksVictoria Doxathttps://www.linkedin.com/in/victoria-doxat/https://victoriadoxat.com Books:Influence – Robert Cialdini: https://amzn.to/2ITaRtf Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) The communications mix and the marketing ...
Listen and Read the Show Notes 
The Theory Behind Social Media with Krista Fabrick a Marketing Consultant, Speaker & Professor – Episode 71
LinksKrista Fabrickhttps://www.linkedin.com/in/krista-fabrick/https://www.instagram.com/kristafabrick/ Books:Known - Mark Schafer: https://amzn.to/2J4TpAM Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) As we round up our look at ...
Listen and Read the Show Notes 
Social Media is Just Another Channel That You Need a Strategy Around with Mark Shaw the Anti-Social Speaker – Episode 70
LinksMark Shaw https://www.linkedin.com/in/markshaw101/Books: Simon Sennek: https://amzn.to/300rZDj Seth Godin: https://amzn.to/2RPR7K9 This episode is all about people. People online, people ...
Listen and Read the Show Notes 
Marketing Qualification Success Using Simplicity, Brevity and Clarity with Lucille Ossai founder and editor of the Rethinking Business Communications Blog- Episode 69
LinksLucille Ossai’shttps://www.LucilleOssai.comLucille@LucilleOssai.com Business Communications Blog: https://www.LucilleOssai.com/blogYouTube: https://www.youtube.com/channel/UCM6nlSUQeKL8Arvzk7VylpALinkedIn: http://ng.linkedin.com/in/lucilleossaiCommunicationsProTwitter: http://www.twitter.com/LucilleossaiPinterest: http://pinterest.com/lucilleossai Books:Talk Like TED – Carmine Gallo: https://amzn.to/2ZHk3GW Extras:For extra help with editing and proofreading: https://www.Grammarly.comGrammar ...
Listen and Read the Show Notes 
Why Marketing Qualifications are so Important with Dr Geraint Evans Interim CMO Marketing Consultant – Episode 68
Guest and Episode LinksDr Geraint Evanshttp://www.drgoevans.comhttps://www.instagram.com/drgeraintevans/https://twitter.com/DrGeraintEvans_https://www.linkedin.com/in/drgeraintevans/ Books:The Excellence Dividend – Tom Peters: https://amzn.to/2FVG0u2 Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) ...
Listen and Read the Show Notes 
B2B Marketing with Michael Field the B2B Competitive Strategy Consultant from EvettField Partners – Episode 67
LinksMichael Field: https://www.linkedin.com/in/michaelfieldcom/https://www.evettfield.comBooks:Good Strategy, Bad Strategy – Richard Rumelt: https://amzn.to/2ZEC2haApp:Slack: https://slack.com/intl/en-gb/ Episode Intro We all seem to be focusing on the ...
Listen and Read the Show Notes 
The Art of Online Course Creation with Diana Wilson Freelance Video Editor – Episode 66
LinksDiana Wilson: https://www.linkedin.com/in/diana-wilson/https://www.youtube.com/channel/UC6ueXwEVf8Qek95FLmyjoaQhttps://sites.google.com/view/texastasker/homeBooks:Building a StoryBrand – Miller Donald: https://amzn.to/2Rz8XRqApp:YouTube: https://www.youtube.comExtras:Course Marketplaces:Udemy: https://www.udemy.comSkillShare: https://www.skillshare.comHosting Platforms:Teachable: https://teachable.comThinkific: https://www.thinkific.comKajabi: https://kajabi.com Episode Intro Where is the place to be? Why ...
Listen and Read the Show Notes 
Without Marketing People Don’t Know a Company Exists – with Vicki O’Neill Marketing and Sales Expert for Small Businesses – Episode 65
This week we’re taking a look at where Price fits into the Marketing Mix (the 7P’s). But first, ...
Listen and Read the Show Notes
Why Customer Research is so Important with Branka Injac Misic CMO of GigSuper – Episode 64
Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Over the coming weeks, not only ...
Listen and Read the Show Notes 
What Makes a Great Customer Experience with Teresa Gandy the Customer Survey and Customer Experience Expert at Clarity CX – Episode 63
Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Segmentation, Targeting and Positioning. How can ...
Listen and Read the Show Notes 
Don’t Waste Time with Hala Taha – Host of Young and Profiting Podcast – Episode 62
Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) The Total Product Concept is something that can really help you ...
Listen and Read the Show Notes
Levels of Authenticity – Leonard Kim of InfluenceTree – Episode 61
Ansoffs Matrix (created by Igor Ansoff in the 1960s) is a Marketing model that stands the test of ...
Listen and Read the Show Notes 
Pearls of Marketing Wisdom from Janine Coombes Marketing Campaign Planner for Small Businesses – Episode 60
Episode LinksJanine CoombeLinkedIn: https://www.linkedin.com/in/janinecoombes/YouTube: https://www.youtube.com/channel/UC8BWALizli9ioklqzrt8l8wBooks: Mindset - Dr Carol Dweck: https://amzn.to/2X2iIJ4 Pearls of Marketing Wisdom Who would you go to if you ...
Listen and Read the Show Notes
Tips on Passing Your Marketing Assignment with Accounting Exam Coach James Perry – Episode 59
What can us Marketers learn from accountancy? Turns out, quite a lot when it comes to assignments and ...
Listen and Read the Show Notes 
Take the Leap into your Marketing Assignment – Sara Bliss a Writer, Digital Content Strategist & Brand Advisor – Episode 58
Have you got the right mindset? Struggling to sit down and concentrate? I have a little tip for ...
Listen and Read the Show Notes
Small Business, Big Marketing with Tim Reid – Episode 57
What is Mendelows Matrix? It’s another Marketing framework that look at the internal, but more on that later, ...
Listen and Read the Show Notes
Gen-Z, Discuss with Kevin Tewis-Allen a Gen-Z Expert and CMO at Printt – Episode 56
In this weeks episode we take a look at McKinsey's 7S’s, find out more later. First we’re going ...
Listen and Read the Show Notes
Training Your Brain and Good Habits with Jacqui Jagger the Mindset and Business Coach of Beyond Boundaries – Episode 55
What is the difference between a metric and a measurement? So easily interchangeable aren’t they, but they do ...
Listen and Read the Show Notes 
Communicating Through Thought Leadership with Janine Wood of Armadillo Consulting Group – Episode 54
Ever been influenced by something, or even someone. We’ll be covering what an influencer is later, but first ...
Listen and Read the Show Notes 
The Basics of Digital Security with Suzanne Girdlestone of Smart Business IT – Episode 53
Remember blogging, remember actually writing content. That’s what we’ll be talking about later on, but first… We should ...
Listen and Read the Show Notes 
Personalised Communication with Ben Roberts of Talkative and Host of the Marketing Buzzword Podcast – Episode 52
I thought we’d take a look at a model that is relatively overlooked in my opinion. The McKinsey's ...
Listen and Read the Show Notes 
The Importance of Brand Consistency with Evan Wyk an Entrepreneur and Brand Guardian – Episode 51
We covered a topic very briefly on episode 44 with Mr Ryan Holtz, which was CRM (Customer Relationship ...
Listen and Read the Show Notes 
Building Brands with Love with Goldie Chan the Influencer and Digital Strategist – Episode 50
Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode ...
Listen and Read the Show Notes 
Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social – Episode 49
How do you cross-sell? How can be of benefit to a business? And what options do we have ...
Listen and Read the Show Notes 
Engaging with Children Through Storytelling with Angela Ferrari the Owner of Story Spectacular – Episode 48
Who’s in your tribe? What the hell is a tribe. We’ll find this out later, but first we’re ...
Listen and Read the Show Notes 
What on Earth is Personal Branding with Dr. Natalia Wiechowski of Think Natalia – Episode 47
AIDA – Awareness, Interest, Desire, Action. It's a simple tool but one very much worth remembering and we’ll ...
Listen and Read the Show Notes 
Sports Marketing in a Sea of Red Content with Craig Hannan the Head of Brand and Marketing from The Anfield Wrap – Episode 46
How important is copy within you Marketing Strategy, well it turns out very - and we’ll find out ...
Listen and Read the Show Notes 
Is Getting Better SERP Rankings Your Forte with Julia McCoy from Express Writers – Episode 45
Do you think that robots will end civilisation as we know it? Quite a heavy question to start ...
Listen and Read the Show Notes 
Why Your CRM is Your Little Black Book with Ryan Holtz from Ryan Holtz Marketing – Episode 44
Paid, Owned and Earned Media. What are the differences? But before we do any of that I cant ...
Listen and Read the Show Notes 
The International Marketing Algorithm with Maiten Panella a Digital Marketing Consultant – Episode 43
Ever wondered what SaaS is? No I don't mean to be a bit cheeky, I mean the acronym ...
Listen and Read the Show Notes 
The Video Marketing Soapbox with Phil Nottingham of Wistia – Episode 42
I want to introduce you to Post-It Marketing, which is posted on all the relevant social platforms, but ...
Listen and Read the Show Notes 
Episode 41 – Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA
Well, well, well, you may have missed the last few episodes, that time of year, but we just ...
Listen and Read the Show Notes 
Episode 40 – It’s 2019 Marketing New Years Resolution Time
HAPPY NEW YEAR! Wow, we're now into 2019, which is Marketing Study Lab's second year... so old. The ...
Listen and Read the Show Notes
Episode 39 – We Wish You A Merry Marketing Christmas and a Look Back of The Year
As it's supposed to be a 'quite' time of the year, for friends and family, I thought I'd ...
Listen and Read the Show Notes 
Episode 38 – Social Media Pedagogy aka The Word I Can’t Say – Ai Addyson-Zhang, Ph.D. – Professor | Digital Learning Consultant
As we’re taking a break from all that studying and research, I want to get right into introducing ...
Listen and Read the Show Notes 
Episode 37 – Getting into the Meat of PPC (Pay Per Click) – Dan Charles – Owner – Be Fair Marketing
Let's meet Dan Charles, who is the Owner of Be Fair Marketing who doesn’t believe in trying to ...
Listen and Read the Show Notes 
How Podcasting Can Help Organise Your Studies With Podcaster John Lim – Marketing Study Lab Special
Intro I don't like to over promise and under deliver and I don't think I have with yet ...
Listen and Read the Show Notes
Episode 36 – Yoast SEO and THE Internet – Jono Alderson – Special Ops (Digital Strategist) – Yoast.com
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> What is your bedtime ritual? Hopefully it’s ...
Listen and Read the Show Notes 
Episode 35 – The Time Terrorist and Money Laundering – Louisa Van Vessem – VA – Workflow Virtual Assistant
Lets find out what being a virtual assistant is all about as we chat to Louisa van Vessem, ...
Listen and Read the Show Notes 
Episode 34 – The Dark Art of SEO (Search Engine Optimisation)- Hannah Thorpe – MD – White.net
Let’s have a conversation with Hannah Thorpe, the MD of white.net, about all things SEO (Search Engine Optimisation) ...
Listen and Read the Show Notes
Episode 33 – A Look Into the Future and the Goat Theory – Korbinian Lehner – Senior Digital Native – Telekom Deutschland
We’re talking to Korbinian Lehner, who is a Senior Digital Native for Telekom Deutschland (you may know them ...
Listen and Read the Show Notes 
How to Get to Great Ideas – Author Dave Birss – Marketing Study Lab Special
It's a Marketing Study Lab special! Regular programming will resume shortly but for today, enjoy as we talk ...
Listen and Read the Show Notes 
Episode 32 – Bitmojohn and Copywriting with Pineapples – John Espirian – Espirian.co.uk
When entering an exam, did you know that if you can understand the time you have and how ...
Listen and Read the Show Notes
Episode 31 – Lasagna with a Slice of Digital – Darren Goldsby – Chief Digital Officer – The Jamie Oliver Group
Let’s have a little natter with Darren Goldsby, the Chief Digital Officer for The Jamie Oliver Group. But ...
Listen and Read the Show Notes 
Episode 30 – Drinking Tea and Creating Avatars – Tracey Tait – Marketing Consultant – Transcend You
Let’s meet Tea drinking Tracey Tait, who is an Independent Marketing Consultant based in Newcastle, don’t let her ...
Listen and Read the Show Notes 
Episode 29 – When Copywriting Always Ask, So What? – Louise Shanahan – Health Copywriter and Jargon-Buster (The Copy Prescription)
Lets talk to Louise Shanahan, a copywriter for The Copy Prescription, and I love that name as Louise ...
Listen and Read the Show Notes
Episode 28 – Take Pride in Your Work (Global Employer Branding) – Andrea Scheerbaum – Siemens
Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which ...
Listen and Read the Show Notes 
Episode 27 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 2 of 2)
We need to get back to our interview with Gill Andrews, who is a copywriter and a web ...
Listen and Read the Show Notes
Episode 26 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 1 of 2)
I would like to introduce you to Gill Andrews, who is a copywriter and a web consultant placing ...
Listen and Read the Show Notes
Episode 25 – Moonwalking to Success Zoe Stainsby – Global Integrated Entertainment Marketing Specialist – Fuse
Our next guest is Zoe Stainsby, the Head of Entertainment at Fuse – their basic principal is to ...
Listen and Read the Show Notes
Episode 24 – Customer Experience and Eating Dog Food – Kat Knocker – Head of Product and Customer Experience – tails.com
Have you ever eaten dog food? This week we have a shaggy dog story for you as we ...
Listen and Read the Show Notes 
Episode 23 – Santa and the Employer Value Proposition – Kim Kunze – Siemens
Employer Branding is probably one of those Marketing topic that can be forgotten about as we focus on ...
Listen and Read the Show Notes 
Episode 22 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 2 of 2)
This is episode is part two of a great two parter, you lucky, lucky people, so if you ...
Listen and Read the Show Notes
Episode 21 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 1 of 2)
This episode is a two parter, you lucky, lucky people – as our guest would not shut up ...
Listen and Read the Show Notes 
Episode 20- Conversational Data – Frances Ralston-Good – CEO – Hearts & Science
Lets say hello to our guest, CEO of Hearts and Science, Frances Ralston-Good. Helping clients find better ways ...
Listen and Read the Show Notes
Episode 19 – Secured Financially, But Not Mentally or Physically – Leah Steele – Founder at Searching for Serenity
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> Our guest this week is Leah Steele, ...
Listen and Read the Show Notes 
Episode 18 – A Thriller of an Episode – Luke Southern – MD at Drum (Omnicom Group)
Onto our guest. Luke Southern, the Managing Director of DRUM, Omnicom’s award winning content business that makes ...
Listen and Read the Show Notes 
Episode 17 – Frictionless Commerce, Retail Specialism – Fiona Ellis-Chadwick – Loughborough University
Our guest this week is – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact ...
Listen and Read the Show Notes 
Episode 16 – Vomit Advertising – Naomi Sesay (Professional Speaker, Author, Presenter, Actor)
You’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, ...
Listen and Read the Show Notes 
Episode 15 – Just Get INvolved – Ori Chandler – MD of INvolve
We go deep into equality, openness, diversity, changing cultural bias, oh and swinging from stuff, with Ori Chandler, ...
Listen and Read the Show Notes 
Episode 14 – What You Can’t Measure, You Can’t Manage – Zoe Dowling – FocusVision
If you’ve ever wondered how to put a great research project together then this episode is for you. ...
Listen and Read the Show Notes 
Episode 13 – Emotional Creatures, Occasionally Rational – Dr. Carl Marci – Nielsen Consumer Neuroscience
We have a transatlantic feel to this episode as it features a conversation with Dr. Carl Marci, the ...
Listen and Read the Show Notes 
Episode 12 – You Can Sit on Your Arse or Do Something With Your Life, Your Choice – Leigh Riley (Cosatto)
Meet a Deputy Managing Director who discusses amongst other topics, product development, branding, customer service, digital communications ...
Listen and Read the Show Notes
Episode 11 – Running, In More Ways Than One – Anahid Basmajian (AdRoll)
I’m so please that we finally have our first female guest! Our first, but definitely not our last ...
Listen and Read the Show Notes 
Episode 10 – SOSTAC – PR Smith (Paul Smith)
In this episode we will be talking with someone that has help thousands, if not millions of organisations ...
Listen and Read the Show Notes 
Episode 9 – Branded Content. It’s As Easy As ABCD – Andrew Canter BCMA (Institute of Branded Content)
Andrew Canter is amongst the leading practitioners in branded content with over twenty five years experience. Global CEO ...
Listen and Read the Show Notes 
Episode 8 – The (P)RACE To Digital Success – Dave Chaffey (Digital Marketing Guru)
Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can ...
Listen and Read the Show Notes 
Episode 7 – The Yoda of Marketing (The Force is Strong with this One) Part 2 – Mark Ritson (Marketing Guru)
Part 2 of 2: Here's the introduction to my guest on this episode… again as it is part ...
Listen and Read the Show Notes
Episode 6 – The Yoda of Marketing (The Force is Strong with this One) Part 1 – Mark Ritson (Marketing Guru)
Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to ...
Listen and Read the Show Notes 
Episode 5 – The Three Rule of Agency Club (Part 2) – Mando Group
Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency ...
Listen and Read the Show Notes
Episode 4 – The Three Rule of Agency Club (Part 1) – Mando Group
Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency ...
Listen and Read the Show Notes 
Episode 3 – If You Build It, They Will Come – BMF (Builders Merchant Federation)
In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who ...
Listen and Read the Show Notes 
Episode 2 – What Do Cows Drink? – moocreations
In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, ...
Listen and Read the Show Notes
Episode 1 – Marketing Study Lab Introduction
Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explain what Marketing Study Lab is all ...
Listen and Read the Show Notes