Before you watch any of the videos below, let me tell you a little story as to why you’re on a page called Marketing Post-It’s (Professionally Simple).
I grew up in Cumbria, a sleepy town called Cockermouth (yes it does exist). During these naive times we had a word of things that were really simple. To this day I have no idea where it came from, who first said it or why it stuck, but if you found something easy you’d call it ‘PIMPS’! Now all grown up (a bit), I realise that saying that now would have most people thinking of something completely different than how easy something was, plus, if 50 Cent is spitting lyrics on a song entitled P.I.M.P I am guessing that this saying has now moved on from the innocuous meaning it had way back when.
Anyway, if you haven’t already worked it out, the acronym for Marketing Post-It's (Professionally Simple) is…….. PIM(PS)! A long story I know, but to understand the workings of a Marketer, you really have to dig deep.
So on this page you’ll find lots of videos about various Marketing topics to help guide you through the various tools, techniques, theories, methodologies, models and other topics that will hopefully broaden your knowledge a little.