Free Resources

Free Resources

ten-step-marketing-plan
This 10 step, 4 page Marketing Plan will help you form the basis of your Marketing Strategy. It is a scaled down version of what I would class as a comprehensive Marketing Strategy, but has all the components you need to get you started without blinding you with Marketing Blahhhh!
Step 1; Your customers
Step 2; Your company
Step 3; The market
Step 4; SWOT / TOWS Analysis to get you focussed on where the business opportunities are
Step 5; Objective setting
Step 6; The tactics you will implement (what is classed as the Marketing Mix)
Step 7; Promotional content
Step 8; Timeline of your activities
Step 9; Key Performance Indicators (KPI’s) to track your progress
Step 10; Reflection
marketing-study-lab-podcast
Bringing you value packed podcasts that cover a whole host of topics to help you understand what this Marketing thingy is all about and why it can transform your business. I'll bring you practical and applicable insight for you to use now!

I won't be on my own here. I interview amazing, wonderful people that bring there exeprience to the podcast so you can learn from them and how they have built up their own business or knowldge.

marketing-blog-posts
It just wouldn't be a site all about Marketing without a blog would it and I would hate to disappoint.
We try and bring thought provoking and interesting articles to the website for you to read at your own leisure. We cover everything from theory based discussions to a look at why people will say anything to sell water!
You will also find hints and tip about for you to consume, digest and regurgitate when appropriate....er, that doesn’t sound right, but hopefully you get the meaning anyway, enjoy.
marketing-post-its
Short videos that will cover a variation of topics and insight within the Marketing genre. They are short, simple, eay to follow, but effective in their communication.
I get it, you don't have much time in your busy day to consume 30-40 minute videos. That's why these videos are short, snappy and to the point, meaning you don't have to stop, look and listen for very long to gain insightful words of wisdom!
valuable-resources
This is where you’ll find all those resources you hear us talk about on the Marketing Study Lab podcast;
- The most used apps
- Books and resources you need to read
- What theory, models and concepts you need to be using
- And of course all the golden nuggets from each episode