Episode 8 – The (P)RACE To Digital Success – Dave Chaffey (Digital Marketing Guru)

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Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you. 

Let’s meet Dr Dave Chaffey. In 1997 Dave provided his first training course for online strategy to the CIM,a year later created his first website and then went on to write his first book on Digital back in 2000 at a time when Smart Phones, 4G, Facebook, Twitter, Youtube and Spotify didn’t even exist!

Dave is also the co-founder of Smart Insights, the library of digital marketing resources, author of numerous digital marketing books many of which have found there way onto the CIMs reading list for many modules and is famed more recently for creating the RACE model, a planning system for digital marketing.

Takeaways
– You can have a separate digital strategy, if it is focusing on a step change or introducing a new strategic direction into a business, but as this becomes the norm and integration has occurred it should be incorporated into a wider business plan.

– segmentation, targeting and generating customer personas is always a great place to start and then plan, it’s the silent P, but shouldn’t go unheard

– Integrating experiences is more important then ever and although technology is improving efficiency for businesses it is important not to forget that many customer journeys don’t start and end on the same platform or even device if a device at all.


– Finally, Dave said that Google is your friend, but smartinsights.com is definitely your digital marketing friend

Happy Marketing Everyone!
Peter
www.marketingstudylab.co.uk
www.linkedin.com/company/marketing-study-lab/
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https://twitter.com/mktstudylab
(@mktstudylab)

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License

Links
Smart Insights:
https://www.smartinsights.com

(P)RACE Model: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/