Episode 5 – The Three Rule of Agency Club (Part 2) – Mando Group

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Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, you need to know that this interview is actually split into two and you can hear the first part of this interview by listening to the previous Marketing Study Lab episode, but in this one we discuss a beer fridge (whoop)!

But before you reach for an actual beer while enjoying this episode you may want to find out why you should be reading your assignments backwards, yes sdrawkcab and why checking deadline dates is a no brainer.

Takeaways
– AI will only get better, with advance levels of automation but also a keen eye on GDPR.
– Focus on the positives, not negatives. The Mando beer fridge is a perfect example of this, turning something that was universally despised (filling in time sheets), turning it into a positive attribute

Top Tip – Reading Backwards
If you want to spot any of those really, really, frustrating typos try reading your assignment backwards. This way you wont be tricked into reading sentences and certain misspelt words, or those that a spellchecker may not spot will start to stick out. Reading an assignment backwards also focuses in the individual words rather than the strings of words that you are used to reading, which can be deceivingly incorrect.

So to recap, read it backwards, word by word, spot the mistakes, change them then submit your word perfect assignment.

Happy Marketing Everyone!
Peter
www.marketingstudylab.co.uk
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Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License

Links
Mando Group:
http://www.mando.agency
BIMA North West: https://www.bima.co.uk

Books
Good to Great: https://amzn.to/2r8EKvE
Start with Why: https://amzn.to/2r9eeD7

App
Hotel Tonight:
https://www.hoteltonight.com