Episode 25 – Moonwalking to Success Zoe Stainsby – Global Integrated Entertainment Marketing Specialist – Fuse


When you read, do you read aloud or keep it to yourself? Well we’ll talk about reading aloud later with another top tip and we’ll also be looking at the CIM Level 4 December 18 Integrated Communications Assignment and we are onto Task 2 (c).

But lets turn our attention to our next guest. Zoe Stainsby, the Head of Entertainment at Fuse – their basic principal is to create partnerships and experiences, which anyone can do, right? But these experience need to make an impact and a difference to those that are part of it, through the likes of sports, music and gaming.

Fuse have worked with an eclectic mix of top named brands: Starbucks, Levi’s, McDonalds, Channel 4 and even the British Olympic Association. And you know you’re going to get a wealth of information out of your guest when you realize they have provided thought leadership at events such as Cannes Lions, Amsterdam Dance Event, Musexpo, Roundhouse Women In Music and Liverpool SoundCity.


– Zoe’s career started off with learning the basics, from the ground up! But Zoe also understood that academia can also help with career progression and took it upon herself to get a qualification that would help in achieving her ambitions around what she is passionate about, music! But it was so interesting to her that it was the cohort that came along with the qualification that really set Zoe’s passion alight

– There are 4 different trends we all need to look out for in the future of Entertainment Marketing:

1) Delivering value via a purchase funnel through entertainment

2) The rise in Reggaeton (South American Hip-Hop) and the Globalisation of music in general

3) Mutual value partnerships (between brands, other brands and / or artists)

4) The rise or cryptocurrencies within the music industry

5) e-Sports and the convergence of Sports and entertainment

– Finally, and most importantly….. If you are looking to progress within this industry you must work hard and be nice to people! Don’t be afraid to fail, have fun while your doing this and network, build up your network and look to get a mentor – someone that has done what you want to do or is where you want to be. Learn from the best!

Top Tip – Read it out aloud

How apt for an audio related show that this top tip is all about reading out aloud. Well its only taken us 25 episodes, so don’t say we don’t deliver, eventually!

Now onto the serious stuff.

When writing your assignment, it is always advisable to read and re-read your work, checking for any spelling mistakes or grammatical errors that a computer doesn’t pick up. But you can go copy blind and no matter how many time you read it, it always comes out the same and even the most basic of errors can be missed. If reading it backwards isn’t your thing, or even if you have read it backwards and found all the spelling mistakes (as we discussed in episode 5), it still may have errors in it when sentences start to form, so here is a tip for you. Read it out aloud, or better still get someone else to read it aloud.

In doing this you will start to understand how your whole assignment paper will come across as someone reads it to themselves – i.e. the examiner. You will be amazed how some of the points you thought sounded great, still need a little work.

There is even an option for your laptop or mac to read it back to you, if you like listening to emotionless, robotic, dialect or you have no friends…. Er.. a friend told be about that little tip.

CIM Level 4 December 18 Integrated Communications Task 2 (c)

Working with agencies will have benefits and challenges, which must be discussed here. Try and keep referring to them as benefits and challenges and not as advantages and disadvantages as this shows you have read and understood the question.

Giving context to the type of agency you are talking about will help define your answer. For example if you are working with a creative agency you can state that the creative brief could be misunderstood leading to designs that are not on point, but on the flip side, a creative agency can bring, well, creativity into the business and a fresh pair of eyes.

Always remember that this is aimed at a new target market, so benefits could even come from the fact that they know the market better than you do at this time, or it could be the reverse of this and that they understand your current market, but not the new one.

Make sure your answer is balanced and well constructed.

Happy Marketing Everyone!

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License

Zoe Stainsby: https://www.linkedin.com/in/zoe-stainsby-83706a2a/

Fuse: www.fuseint.com
Instagram: @fuseagency

Merge – Mark Holden: https://amzn.to/2JK7IJp

Blinkist: https://www.blinkist.com/