Ever thought of rewarding yourself for doing a great job at something – why not? If not, wait to hear our top tip about just that. Speaking of rewarding, this episode is a two parter, you lucky, lucky people – as our guest would not shut up about presenting and presentations – and it is marvelous, so marvelous we’ve decided to split it into two parts so that you can digest all this value in two manageable chunks – delicious.
We’ll also be discussing the Level 4 Integrated Communications Assignment – Dec 18, question 1(b) – working out the characteristics of a new target segment. Fun times!
But first we need to chat to Spencer Waldron, the Regional Director and Head of Story for Prezi in Europe. Love that title. Who has been helping to grow businesses in global markets and in marketing for more than 20 years.
For those of you that don’t know, Prezi is a presentation tool that uses motion, zoom, and spatial relationships to bring ideas to life and make you a great presenter – or at least that what it describes itself as!
What started out for Spencer as a wider offering of Marketing services has led him down a path of specialising in presentations, but what is really interesting however, is the fact that Prezi was created at a time where one player in the presentation world was dominant – PowerPoint. So why take on a giant such a Microsoft in this industry? Because someone, somewhere, along the way, decided – I think I can do better than this! So, while we are all trying to do much better at what we do and before we go on to chat about storytelling, visual communications and presentations, I thought I would ask Spencer – What is the worst presentation you’ve ever witnessed?
– The worst presentations, are the boring ones! Makes sense really. Make sure when you are presenting or you have to produce a presentation that you are making it useful and valuable for the audience. Try and think about what they want to get out of it and deliver. Remember, people are on your side, willing to learn from you, listen to you, they want you to be as good as you want to be so embrace it.
– Check out the Andrew Abela’s From-To Think-Do Matrix. This simple think and do, before and after is really helpful in getting down what you want to achieve through your presentation. But don’t forget the third column – feel (because connections are much easier when emotions are used).
– Just be a nice person and look after others. Always try and go above and beyond the expected. Courage, Curiosity and Creativity.
Top Tip – Reward Yourself
Don’t forget to reward yourself during your research and assignment writing – create milestones where you can take a break and look back on how far you have come, it will give you encouragement to keep going and you may even surprise yourself in how much you have learnt. And don’t forget to celebrate after you have passed each module and subsequently reached your qualification, as I know you will, you’ll smash it!
Don’t forget to thank those that have helped along the way, tutors, study centres, the CIM, me *cough* just sayin. Integrity and empathy.
But in all seriousness, it’s important to keep reminding yourself, firstly why you are doing this and secondly how well you have done and are doing. Well done you, well done all of us… especially you!
Assignment – L4 Integrated Communications – Dec 18 – 1(b)
What we need to work out is – how can we justify a new target segment and what will their characteristics be?
To do this you’ll need to consider they why, why we need a new target segment in the first place. This can be for a multitude of reasons – a shift in demographic, location, vocation, the threat of new competition or even competition in a new marketplace that didn’t exist before. Whatever the reason, you need to make sure you can justify it.
Defining characteristics, such as age, demographic, commonalities, size of market, health, wealth and lifestyle will help with future questions, so try and be as specific as you can, remembering that your answer will be used in all of the preceding tasks and questions. Get this right and the other questions become much easier to answer as you have a clear and defined target market.
Spencer Waldron: https://www.linkedin.com/in/spencerwaldron/
Andrew Abela From-To Think-Do Matrix (see page 10): http://extremepresentation.typepad.com/files/the-presentation—ebook—abela.pdf
Impossible to Ignore (Carmen Simon): https://amzn.to/2Maqz1O
The Hero with A Thousand Faces (Joseph Campbell): https://amzn.to/2KiVZ5U
The Pyramid Principle:Logic in Writing and Thinking (Barbara Minto ): https://amzn.to/2txW5zm