In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, a creative agency based in the North West.

Chris describes the company as a business growth ‘kitchen’ predominantly for SMEs based in the North West. With a background in graphic design, Chris has grown moocreations from what was a graphic design based company over the past 10 years to what it is now, focusing in on some very specific industries that the company understands and can offer not only a creative service but a 360 review and analysis of a business.

Chris explains his journey that has led him to start his own company, break from the traditional corporate career and why he loves delving deep into the underbelly or an organisation to help them uncover their strengths and weaknesses, opportunities and treats.

You can also hear the first of our top tips which is to help you with your exams and assignments, by thinking of someone else while writing (hmmmm?!) and we take a look at the organisational summary, that usually appears in Task 1 of a CIM Assignment.

Takeaways
– If your starting your own business or want to, take a look at the competition and what is already out there and simply be better that what is currently on offer. Look for that differentiator that will set you apart

– When you are in you business, the day-to-day running of things, you need less noise and more focus. This can be done in a number of different ways such as turning your emails off for a few hours a day, so not to get distracted. This will help keep focus and really drill down into the specific tasks that are a must to do that day.


– Reading and learning are two elements that are vitally important; we are never to old to stop or indeed start learning and whether it is by reading, listening or watching there will be a way that fits in with your needs and lifestyle.


– Always communicate to your target audience, consistently and confidently. Be there, be quick and be useful!

Top Tip – Think fo the Examiner
Think of the examiner when you are writing your assignment. Each examiner will have hundreds of assignments to mark and you want yours to be the one that causes them the least hassle. Make it easy to read and understand by getting straight to the point. By doing this you are making an examiners job much easier and in turn, easier to mark and give marks!

Assignment – Organisational Summary
The organisational summary appears on all assignments, with the same structure throughout, consisting of six main sections that you must consider, but don’t forget that other information may well be relevant and could gain you that extra mark. This could be anything that you feel will assist the examiner in understanding the organisation your assignment is about. It can also form the background or the basis from which can act as a springboard for you to use and write your assignment around – i.e. current digital output, internal and external resources, recent organizational or legislative changes, all of these may add to completing the background to your assignment.

Happy Marketing Everyone!
Peter
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Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License

Links
Moocreations: https://www.moocreations.co.uk

Books:
Eat That Frog: https://amzn.to/2r9Q9v2
Fanatical Prospecting: https://amzn.to/2HGFhf9

App:
Shapr: http://www.shapr.co

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