Episode 16 – Vomit Advertising – Naomi Sesay (Professional Speaker, Author, Presenter, Actor)


You’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, tribes, media consumption, the importance of being persistent and vomit.

On this episode we will take a look at the final task and question 3(a) of the 2018, Level 4, Digital Marketing Assignment for Dec 18 and our top tip focuses on what you should be getting from your tutor.

Onto this weeks guest who is a professional speaker, author (of The Human Upgrade: The Power to Create Your Future), presenter, actor with a passion for what she does.

Naomi Sesay always had aspirations to work in media and despite being told to get a proper job, has since worked on BBC, Channel 4, Channel 5 and Sky TV but more notably at MTV, presenting MTV news and the very first Europe Music Awards.

– Persistence. Naomi always had a burning desire to work in media and was persistent until that happened and was always true to herself (even boarding school wasn’t going to stop her). So what is your big ambition and what is holding you back? Yourself? Your situation? Belief?

I cant believe I’m using a Kanye West quote here, but: Reach for the stars, so if you fall you land on a cloud!’

– Before creating any type of content (in terms of Marketing communications), it is vitally important you 1 – understand your audience and what needs they have that you can help fulfill, 2 – How is your audience consuming media – is it visual, audio, live, recorded, digital, print, and 3 – Which channels can be used to hit your target audience with your messages. Remember – today your audience may well be having advertising completely vomited all over them (which I thought was very eloquently put) and you don’t want your message to be vomit do you!

– Now I know it can be difficult when first starting out and looking for that first or next job but make sure that the companies you are looking to work for (if this is your chosen career path) have a fundamental purpose that aligns with your own ethos – wow, deep! This way you are true to yourself, the organisation you work for and those around you, meaning you can provide incredible value to this company and it customers. Do the thing you really love and be you.

Top Tip – Feedback
The top tip this week has nothing to do with you, the student, well kinda. It is all about the feedback you should be getting from your designated tutor (if you have one, and you should) and what this feedback should provide and how you should be implementing this in your assignments.

It is worth noting tutors can only provide feedback once per CIM assignment, so it is always worth making sure it is as close to complete as you can possibly make it before submitting it, yet making sure you have time to implement any recommendations that may be given. So what should you expect:

Firstly it is important to recognise that tutors can only advise and should not provide a suggested grade as your tutor will not be one of the examiners for this module and it would be unfair on everyone if they did provide a grade and your assignment was marked lower than was expected. A tutor will also not rewrite your assignment. They are there to guide you and offer assistance, but it is down to you to do the work.

Any feedback give should be both positive and negative (no one is perfect), this is done to help improve your answer not to criticise, so all comments should be taken as a way to improve what you have already done. I personally prefer to review assignments and give feedback per question as this is much more manageable and actionable than a review that focuses on the assignment as a whole (some students may thrive on certain subjects or questions but not on others and this should be taken into consideration rather providing feedback as one whole assignment).

This feedback should also offer a summary of some key elements that you may not have picked up on throughout your assignment, such as a lack of real life examples, theories, the perceived notion that little research has been conducted or the misuse of the Harvard referencing system.

A quick check on the word or page count and that your answers are easily identifiable in terms of which question they are attributed to can also pay dividends as you may not have realized you are way over or under one of these stipulations.

If you are not happy with the feedback (for example you don’t agree or there is to little), challenge your tutor and ask for more. Although tutors can only provide feedback once, they can still answer specific questions for clarification, use them. That’s what they are there for.

And if you were in doubt, there is a direct coloration between passing and those assignments where feedback has been give and those when feedback has not been sought. I’ll leave it to your imagination to figure out which camp is which.

Assignment Question – L4 Digital Marketing (2103) – Dec 2018 (3a)
This question is quite simply about setting objectives, easy! But wait, there are stipulations that can turn your answer into what you feel is acceptable into one that is great with marks flying everywhere. This will only come to fruition however with the use of SMART objectives.

If you are unsure what a SMART objective is I have put a link in the show notes to a great video that explains them simply and effectively. If you do know what a SMART objective is, lets crack on.

The important element to think about in this question is that your objectives must be set around multi-channel marketing, so before setting any objectives we must consider what we need our multi-channel approach to achieve, what outcomes are we looking for and what will be the key factors that will attribute to a successful campaign?

There is also a need to create synergy within your answer here with thought to how you have answered questions 2 (a), which we covered in episode 13 and task 1, which is covered in episodes 8 and 11 so it might be a good time to revisit these episodes, or if you haven’t listened to them, we may just be about to have a falling out! But before we do, make sure your objectives consider these elements:

1 – Any current channels of communication already in place
2 – The benefits a multi-channel approach can give an organisation
3 – The benefits consumers (your target market) gain through this approach

Happy Marketing Everyone!

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License

Naomi Sesay:

The Human Upgrade: The Power to Create Your Future: https://amzn.to/2KjMAdB

SMART Objectives: https://www.youtube.com/watch?v=0Mi9_XEXQqc

Think and Grow Rich (Napoleon Hill):


Quantum Theory: