Episode 11 – Running, In More Ways Than One – Anahid Basmajian (AdRoll)


I’m so please that we finally have our first female guest! Our first, but definitely not our last I can assure you of that. And what a great guest it is.

If you do have any specific questions you’d like to ask and gain some honest feedback just get in touch, it’s not that difficult, you can find us on all the usual channels or simply email me directly – peter@marketingstudylab.co.uk and I look forward to hearing from you.

But before you do you have got to listen to this episodes guest Anahid Basmajian, who is the Head of Brand Marketing (EMEA) at AdRoll, an organisation that aims to build other businesses online presence, making advertising online simple and straightforward though personalization and automation.

Anahid is now responsible for branding, content, PR, marketing, client events, design, creative concepts, global projects, social and other thought leadership programs while also managing a virtual content marketing team in San Francisco, Tokyo and Sydney. Anahid’s experience includes setting a Guinness World Record, all in aid of charity (but I’ll let her explain that one) and leading the international sales and marketing strategy for the No.1 Best Selling Business book ‘Leading Digital’ published by Harvard Business Review. And if all this wasn’t enough Anahid also runs AdRoll’s CSR Program, but that isn’t the only thing Anahid runs as you’ll find out later…

– It is always important to deploy empathy, which Anahid epitomizes in her current roll by running AdRolls CSR program and also in pervious positions, continuously raising over 1 million per annum for charity and you can throw a bag a pick and mix in with that, selling for £14,500 (if whoever bought this at auction is listening , drop me an email and let me know how it tasted? Or if you still have it? I’m sure the listeners would love to see a photo of it as well!)

– Dream big and make it happen. The internet has made things almost a level playing field where smaller companies can complete against the giants, you just have to be ambitious, but have science and methodology behind this ambition and always be asking and trying to understand the ‘why’

– Social is not the only distribution channel that can work for you, it is just one factor in a whole string of other factors and Anahid (even though AdRoll focuses on digital) believes that there is still a place for the more traditional channels, but it is all down to that all important question – where are your customers going to get the information, content or answers they need to fulfill a particular need?

Happy Marketing Everyone!

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License

The Twitter:
AdRoll: https://www.adroll.com/en-GB/
RollWorks: https://www.rollworks.com
The High Heeled Runner: https://highheelrunner.wordpress.com

Leading Digital:

Tube Exits: http://www.tubeexits.co.uk