Guest and Episode Links
Monique Russell

The Success Principles – Jack Canfield:

Enjoy the Episode – Happy Marketing!


How credible are you? How important is credibility for your business. We’ll find out later when we take a look at Credibility, the four and final C of Marketing Communication.

But first, let’s meet Monique Russell an Executive Communications Coach. Sounds very prestigious doesn’t it. Well, what Monique does is help corporate professionals improve their communication skills and to date has taught over 2,000 people globally. Monique has also helped inspire parents who were stuck on how to motivate their children, which she is tremendously proud of and rightly so.

But I want to get into the type of communication skill you, the listener need right now, in business and in education, especially if you are new to a business and want to make that great first impression or just simply communicate with your colleagues more effectively.


– Here are Monique’s tips for what to do when starting a new role and it’s quite extensive:

– Ask questions, pay attention to what is around you, share strengths and experiences, keep on learning and understand the work culture – is it for you? Do you fit in?

Did I miss anything?

– You need intention and action to be noticed. Take ownership of building social relationships. Make the effort and try talking face to face rather than remotely, it can make a huge difference 

– And finally, the dreaded M word. Meetings. Monique gave us a few short, handy piece of advice to keep these on-track and worthwhile:
– Always have an agenda
– Set a timeframe
– Give the meeting a purpose and have an outcome
– Provide a short recap for those ongoing meetings or for any newbys that may be joining you

Top Tip – The 4C’s of Marketing Communication: Credibility

Have you even gone to purchase something from somewhere not credible? Seen some comms, thought it looked dodgy and bought it anyway… actually don’t answer that. Whatever you get up to in your own time is your own business, it’s not for here.

But if you haven’t, there is a reason for that and that’s because communications need to be credible to stand any chance of long term success. Yes, you can fool some people, but not for very long and not with any type of long term commitment from them.

But how do we do this. To gain credibility you need to become credible within the mind of the customer. This can be effected by a whole host of elements – the words you use, the font type, colours, images, sounds, smells and even the people that endorse your products or services… the influencers.

With all this in mind, the one thing you need to keep front and centre when making your communications credible, are your customers – what will resonate with them, what do they find credible? Answer these questions and you’ve hit the credibility mother-load… all you have to do now is be credible in your actions before, during and after purchase.

Out of all the C’s of communication, this one, credibility, for me, is the one that will provide long-term success, an affiliation with your customer, turning them into advocates and it is just damn ethical to be credible!

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco
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