Level 4 Marketing

Level 4 Marketing
Certificate in Professional Marketing

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Who is this Course Aimed at?

We work with Professional Academy - a CIM Accredited Study Centre to bring you this course so you have the security in one of the top Accredited Centres as well as all the benefits of studying with Marketing Study Lab!

Going slightly deeper into the world of Marketing, this course will help anyone enhance their current marketing knowledge.

Is It For Me?

We advise you to talk to us before committing to any CIM qualification. This will ensure that you choose the right one for you. This particular course is great if you are:

• Aspiring Marketing Managers
• Marketing Professionals
• Marketing Executives
• Anyone looking for that next level in Marketing
• Business owners with an understanding of Marketing

When you sign up to one of our courses, it is bespoke to you and you will receive the following:

• Exclusive access to Professional Academy resources
• Course material including study guides
• Interactive tutorials
• Online quiz to test you and highlight any areas where knowledge is lacking
• Dedicated one-to-one sessions (in person on online)
• Comprehensive tutor support - the best in the business!

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Do I Qualify?

The course entry requirements are listed below. You already know the basics. If you are ready to take the next step up in your Marketing knowledge, then you should meet the qualifying criteria.

What You Need

One or more of the following is required to gain entry onto this module:

• CIM Level 3 Introductory or Foundation Certificate in Marketing
• Any relevant Level 3 qualification
• Any UK degree or international equivalent
• International Baccalaureate (equivalent to NQF Level 3 and above)
• Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4

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So What Is It All About?

To achieve the CIM Level 4 Certificate in Professional Marketing, you must pass TWO mandatory modules and ONE elective module. If time is restrictive each module can also be taken and passed as a singular award rather than completing all three for the Level 4 certification.

The Course Explained

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate. To achieve the qualification, a pass in BOTH mandatory modules is required and ONE elective is required.

Take a closer look at what you will learn when completing this course by downloading the course specification here. Alternatively, click on the module title to downloading the individual module spec.

Marketing (mandatory)
The role and function of marketing, as well as what influences the behaviour of customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.

Integrated Communications (mandatory)
The many different ways of communicating with customers, internal and external to the organisation.

And then you will have the choice of two electives:

Customer Experience (elective)
Understand all aspects of your customers’ experience. Monitor and measure satisfaction, making appropriate improvements as necessary.

Digital Marketing (elective)
How to apply practical knowledge, including the effective use of a digital marketing toolkit.

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How Little Will It Cost?

The costs are broken down into two components - Those attributed to the CIM (these are payable to the CIM, of which we have no control over) and those attributed us, Marketing Study Lab which we keep working very hard to make sure are the most economical around.

Pricing Explained

Marketing Study Lab Pricing:
Complete Course: £800
Single Module: £285

Other than the investment you will be making when signing up to a Marketing Study Lab course, the additional costs that you will need to consider before committing to anything are as follows (unfortunately we have no control over these)!

Other costs payable to CIM:
Annual registration fee: £60*
Total assessment fees: £435

*We advise taking at least 18 months to complete this course. This will give you the best chance to complete each module at the first attempt (which we know you will)! Taking this into consideration, the total cost for the CIM Level 4 Certificate in Professional Marketing would be: £1,355