An Alternative Take on the Top 5 Marketing Challenges 2018

The CIM recently published an article early in September highlighting what they believe to be todays top five marketing challenges. Here is my take on the BIG five, with a little humour and simplified...

The Greatest Sportsman(ship) Program

Without giving to much away and with no spoilers, I recently had the pleasure in interviewing PR Smith (pictured). For those of you who don't know who this is, then you should really ask...

Being Brave

This is a short one. I recently did a presentation where I asked if what I had been producing was the best in the marketplace. This was met with a residing ‘no’, which I thought...
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