Episode 8 – The (P)RACE To Digital Success – Dave Chaffey (Digital Marketing Guru)

Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you.  Let's meet Dr Dave Chaffey. In 1997...

Episode 7 – The Yoda of Marketing (The Force is Strong with this One)...

Part 2 of 2: Here's the introduction to my guest on this episode… again as it is part 2 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, but his...

Episode 6 – The Yoda of Marketing (The Force is Strong with this One)...

Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to develop the mini MBA with Marketing Week and also writing an award winning column in the...

Episode 5 – The Three Rule of Agency Club (Part 2) – Mando Group

Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and...

Episode 4 – The Three Rule of Agency Club (Part 1) – Mando Group

Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and...

Episode 3 – If You Build It, They Will Come – BMF (Builders Merchant...

In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who provides a wonderful insight into how the non-profit trade association has doubled its membership, why Marketing,...

Episode 2 – What Do Cows Drink? – moocreations

In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, a creative agency based in the North West. Chris describes the company as a business growth 'kitchen'...
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Episode 1 – Marketing Study Lab Introduction

Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explain what Marketing Study Lab is all about, what to expect from future episodes and gives just a small snippet of whats to...
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