Episode 8 – The (P)RACE To Digital Success – Dave Chaffey (Digital Marketing Guru)

Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you.  Let's meet Dr Dave Chaffey. In 1997...

Episode 10 – SOSTAC – PR Smith (Paul Smith)

In this episode we will be talking with someone that has help thousands, if not millions of organisations reach their goal in a simple and structured way, interested? Well, allow me to introduce to...
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Episode 1 – Marketing Study Lab Introduction

Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explain what Marketing Study Lab is all about, what to expect from future episodes and gives just a small snippet of whats to...
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Episode 11 – Running, In More Ways Than One – Anahid Basmajian (AdRoll)

I’m so please that we finally have our first female guest! Our first, but definitely not our last I can assure you of that. And what a great guest it is. If you do have...

Episode 7 – The Yoda of Marketing (The Force is Strong with this One)...

Part 2 of 2: Here's the introduction to my guest on this episode… again as it is part 2 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, but his...

Episode 6 – The Yoda of Marketing (The Force is Strong with this One)...

Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to develop the mini MBA with Marketing Week and also writing an award winning column in the...

Episode 3 – If You Build It, They Will Come – BMF (Builders Merchant...

In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who provides a wonderful insight into how the non-profit trade association has doubled its membership, why Marketing,...

Episode 2 – What Do Cows Drink? – moocreations

In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, a creative agency based in the North West. Chris describes the company as a business growth 'kitchen'...

Episode 14 – What You Can’t Measure, You Can’t Manage – Zoe Dowling –...

If you’ve ever wondered how to put a great research project together then this episode is for you. This week we’re going to meet Dr. Zoe Dowling, the Lead Research Strategist for FocusVision, a...

Episode 9 – Branded Content. It’s As Easy As ABCD – Andrew Canter BCMA...

Andrew Canter is amongst the leading practitioners in branded content with over twenty five years experience. Global CEO of the BCMA (Branded Content Marketing Association) promoting best practice, sharing knowledge and growing the branded content...
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