Cheques Made Payable To… Knowing Your Customer

It is Marketing 101, KNOW YOUR CUSTOMER! If you don’t, you don’t know much: Who are you targeting, How will you construct your key messages, What are the main USPs that will attract, Choose imagery that engages, Use the...

It’s Been Emotional

I recently went on a little trip into Europe (not bragging, it’s fact), but going to the airport, moving slowly through a robust security process and flying to my destination reminded me of how...