Sesame Street – When you were growing up, you watched Sesame Street for three fundamental reasons which were:
a) You knew the characters and what the show is about (through various sources)
b) You liked them and what they were teaching you
c) You trusted what they were saying and bought into it
It is this fundamental premise that takes us back to why Marketing is so important – it is the ways in which we communicate a target market, getting them to KNOW, LIKE and TRUST us!
I started the company because I to have been exactly where you are now, ready to start of the journey to professional Marketing qualifications, but with not much of an idea about where to start, what type of Marketing course was right for me nor what it would include. I am hoping that through Marketing Study Lab we can share this journey and that I can make it as enjoyable and exciting as I know be so that you don't lose focus on your ultimate goal - Marketing Qualifications.