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Helping People Pass Marketing Qualifications.

The Marketing Study Lab Podcast will help guide you through your studies.

Are you a Marketer looking to pass a Marketing Qualification and gain the expertise to help with your career progression?

Do you feel like you’re not sure what your best options are through a sea of faceless study centres?

Are you looking for a Marketing Qualification that doesn't cost a fortune, with a tutor that actually cares about you and can guide you right the way through your studies?

Or maybe you’re you getting really hacked off as your tutor isn't providing the support you need?

Would you like to pass a Marketing Qualification with thorough support and guidance?

If so I can be your tutor, I have been there before and know what it takes to pass a Marketing Qualification and also become a Chartered Marketer in the process. This has helped me to many senior roles within the profession I love – Marketing.

It would mean the world to me to help you achieve your goals and ambitions through Marketing Qualifications.

Peter CIM Tutor

Makrteing Study Lab is proud to be an Authorised Training Partner of Professional Academy.

Listen to the Podcast NOW in iTunes or Spotify:

'I couldn’t sing my tutor’s praises enough for the digital marketing module – very helpful, encouraging and attentive at all times!'
Level 4 Marketing Student

'Just wanted to say how much I appreciated your help on the assignment...

...Thank you very much once again'
Level 4 Marketing Student

'You have always been so speedy to reply and have really helped me when I've been close to pulling my hair out 😅😂. I really appreciate all of your help over the last year to help me achieve my level 6 qualification! I can’t wait to get stuck into my digital marketing career! '

Level 6 Digital Marketing Student

If any of these ring true, lets chat:

❌ YOU CAN’T AFFORD A QUALIFICATION
✅ Study options are all reasonably priced. The best in the market

❌ YOU DON’T HAVE THE TIME TO COMMIT
✅ Providing hacks that help you grab time from your busy schedule

❌ YOU WOULDN’T KNOW WHERE TO START
✅ We guide and provide all the resource you'll need to achieve your qualification... plus as many tutoring session as you need

❌ YOU’VE FOUND IT DIFFICULT TO GET SUPPORT / RESPONSES FROM TUTORS BEFORE
✅ Spaces are limited to a select number of passionate people, full attention is given to each and every one - you are never alone and we are always contactable.

❌ YOU'VE NEVER HEARD OF ME?!
✅ Now you have and so have many others: 'I couldn’t sing my tutor’s praises enough for the digital marketing module – very helpful, encouraging and attentive at all times!' - Level 4 Digital Marketing Student

NOw let's do this, together. Contact me now: [email protected]

Think you’re ready to gain your Marketing Qualifications?

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Listen, download or subscribe to the weekly Podcast. NEW Episodes every Tuesday!

All the Fun of Marketing...In One Place!

What Makes a Great Customer Experience with Teresa Gandy the Customer Survey and Customer Experience Expert at Clarity CX – Episode 63

  Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Segmentation, Targeting and Positioning. How can ...
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Don’t Waste Time with Hala Taha – Host of Young and Profiting Podcast – Episode 62

Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) The Total Product Concept is something that can really help you ...
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Levels of Authenticity – Leonard Kim of InfluenceTree – Episode 61

Ansoffs Matrix (created by Igor Ansoff in the 1960s) is a Marketing model that stands the test of ...
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Pearls of Marketing Wisdom from Janine Coombes Marketing Campaign Planner for Small Businesses – Episode 60

Episode LinksJanine CoombeLinkedIn: https://www.linkedin.com/in/janinecoombes/YouTube: https://www.youtube.com/channel/UC8BWALizli9ioklqzrt8l8wBooks: Mindset - Dr Carol Dweck: https://amzn.to/2X2iIJ4 Pearls of Marketing Wisdom Who would you go to if you ...
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Tips on Passing Your Marketing Assignment with Accounting Exam Coach James Perry – Episode 59

What can us Marketers learn from accountancy? Turns out, quite a lot when it comes to assignments and ...
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Take the Leap into your Marketing Assignment – Sara Bliss a Writer, Digital Content Strategist & Brand Advisor – Episode 58

Have you got the right mindset? Struggling to sit down and concentrate? I have a little tip for ...
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The 14 Steps to Writing a Great Marketing Assignment

I’ve put together a short 14-step process that should help when planning to tackle a Marketing Assignment. Some ...
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Small Business, Big Marketing with Tim Reid – Episode 57

What is Mendelows Matrix? It’s another Marketing framework that look at the internal, but more on that later, ...
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My 3 Fav Marketing Models and How to Use Them

There are so many to choose from that it feels like everyone is making their own models, frameworks, ...
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Gen-Z, Discuss with Kevin Tewis-Allen a Gen-Z Expert and CMO at Printt – Episode 56

In this weeks episode we take a look at McKinsey's 7S’s, find out more later. First we’re going ...
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Training Your Brain and Good Habits with Jacqui Jagger the Mindset and Business Coach of Beyond Boundaries – Episode 55

What is the difference between a metric and a measurement? So easily interchangeable aren’t they, but they do ...
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Communicating Through Thought Leadership with Janine Wood of Armadillo Consulting Group – Episode 54

Ever been influenced by something, or even someone. We’ll be covering what an influencer is later, but first ...
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The Basics of Digital Security with Suzanne Girdlestone of Smart Business IT – Episode 53

Remember blogging, remember actually writing content. That’s what we’ll be talking about later on, but first… We should ...
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Personalised Communication with Ben Roberts of Talkative and Host of the Marketing Buzzword Podcast – Episode 52

I thought we’d take a look at a model that is relatively overlooked in my opinion. The McKinsey's ...
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The Importance of Brand Consistency with Evan Wyk an Entrepreneur and Brand Guardian – Episode 51

We covered a topic very briefly on episode 44 with Mr Ryan Holtz, which was CRM (Customer Relationship ...
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Building Brands with Love with Golide Chan the Influencer and Digital Strategist – Episode 50

Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode ...
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Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social – Episode 49

How do you cross-sell? How can be of benefit to a business? And what options do we have ...
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Engaging with Children Through Storytelling with Angela Ferrari the Owner of Story Spectacular – Episode 48

Who’s in your tribe? What the hell is a tribe. We’ll find this out and look at the ...
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What on Earth is Personal Branding with Dr. Natalia Wiechowski of Think Natalia – Episode 47

AIDA – Awareness, Interest, Desire, Action. It's a simple tool but one very much worth remembering and we’ll ...
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Sports Marketing in a Sea of Red Content with Craig Hannan the Head of Brand and Marketing from The Anfield Wrap – Episode 46

How important is copy within you Marketing Strategy, well it turns out very - and we’ll find out ...
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Is Getting Better SERP Rankings Your Forte with Julia McCoy from Express Writers – Episode 45

Do you think that robots will end civilisation as we know it? Quite a heavy question to start ...
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Why Your CRM is Your Little Black Book with Ryan Holtz from Ryan Holtz Marketing – Episode 44

Paid, Owned and Earned Media. What are the differences? We’ll talk about that later which will also lead ...
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The International Marketing Algorithm with Maiten Panella a Digital Marketing Consultant – Episode 43

Ever wondered what SaaS is? No I don't mean to be a bit cheeky, I mean the acronym ...
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Top 6 Learnings From Being a Marketing Examiner

If you were called up to your national team, for any type of sport, would you answer the ...
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The Video Marketing Soapbox with Phil Nottingham of Wistia – Episode 42

I want to introduce you to Post-It Marketing, which is posted on all the relevant social platforms, but ...
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Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA – Episode 41

Well, well, well, you may have missed the last few episodes, that time of year, but we just ...
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It’s 2019 Marketing New Years Resolution Time – Episode 40

HAPPY NEW YEAR! Wow, we're now into 2019, which is Marketing Study Lab's second year... so old. The ...
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We Wish You A Merry Marketing Christmas and a Look Back of The Year – Episode 39

As it's supposed to be a 'quite' time of the year, for friends and family, I thought I'd ...
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Episode 38 – Social Media Pedagogy aka The Word I Can’t Say – Ai Addyson-Zhang, Ph.D. – Professor | Digital Learning Consultant

As we’re taking a break from all that studying and research, I want to get right into introducing ...
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Episode 37 – Getting into the Meat of PPC (Pay Per Click) – Dan Charles – Owner – Be Fair Marketing

Word, or 5 to be exact as we take a look at some of the words or phrases ...
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How Podcasting Can Help Organise Your Studies With Podcaster John Lim – Marketing Study Lab Special

Intro I don't like to over promise and under deliver and I don't think I have with yet ...
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Episode 36 – Yoast SEO and THE Internet – Jono Alderson – Special Ops (Digital Strategist) – Yoast.com

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> What is your bedtime ritual? Hopefully it’s ...
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Episode 35 – The Time Terrorist and Money Laundering – Louisa Van Vessem – VA – Workflow Virtual Assistant

Brain food, what food can help you with your studies. We’ll find out later, along with how marketing ...
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Episode 34 – The Dark Art of SEO (Search Engine Optimisation)- Hannah Thorpe – MD – White.net

Back off, stay away! How can these two statements be important when finalising your assignments – This believe ...
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Episode 33 – A Look Into the Future and the Goat Theory – Korbinian Lehner – Senior Digital Native – Telekom Deutschland

Ok, lets cut the crap shall we, seriously, we’ve got a tip to help you do just that ...
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How to Get to Great Ideas – Author Dave Birss – Marketing Study Lab Special

It's a Marketing Study Lab special! Regular programming will resume shortly but for today, enjoy as we talk ...
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Episode 32 – Bitmojohn and Copywriting with Pineapples – John Espirian – Espirian.co.uk

When entering an exam, did you know that if you can understand the time you have and how ...
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Episode 31 – Lasagna with a Slice of Digital – Darren Goldsby – Chief Digital Officer – The Jamie Oliver Group

How do you come away from a workshop dedicated to getting you geared up to tackle a CIM ...
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Episode 30 – Drinking Tea and Creating Avatars – Tracey Tait – Marketing Consultant – Transcend You

APIC. Analyse, Planning, Implementation and Control. This is the framework we will have a chat about later on ...
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Episode 29 – When Copywriting Always Ask, So What? – Louise Shanahan – Health Copywriter and Jargon-Buster (The Copy Prescription)

What are the top three questions that you should consider when tackling a CIM Qualification – Assignments and ...
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Episode 28 – Take Pride in Your Work (Global Employer Branding) – Andrea Scheerbaum – Siemens

Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which ...
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An Alternative Take on the Top 5 Marketing Challenges 2018

The CIM recently published an article early in September highlighting what they believe to be todays top five ...
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Episode 27 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 2 of 2)

We are on the home straight and the final task of the CIM Level 4 December 18 Integrated ...
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Episode 26 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 1 of 2)

We are on the home straight and the final task of the CIM Level 4 December 18 Integrated ...
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Episode 25 – Moonwalking to Success Zoe Stainsby – Global Integrated Entertainment Marketing Specialist – Fuse

When you read, do you read aloud or keep it to yourself? Well we’ll talk about reading aloud ...
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Episode 24 – Customer Experience and Eating Dog Food – Kat Knocker – Head of Product and Customer Experience – tails.com

Have you ever eaten dog food? This week we have a shaggy dog story for you as we ...
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Episode 23 – Santa and the Employer Value Proposition – Kim Kunze – Siemens

Before we look at why planning is such an important part of your studies and also run through ...
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Episode 22 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 2 of 2)

We will have no distractions in this episode, at least during our top studying tip, which is all ...
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Episode 21 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 1 of 2)

Ever thought of rewarding yourself for doing a great job at something – why not? If not, wait ...
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Episode 20- Conversational Data – Frances Ralston-Good – CEO – Hearts & Science

Don’t lie, if you don't lie, you don't have to remember anything and that is why we have ...
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Episode 19 – Secured Financially, But Not Mentally or Physically – Leah Steele – Founder at Searching for Serenity

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> Stupid mistakes are costly, that's why we’ll ...
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Episode 18 – A Thriller of an Episode – Luke Southern – MD at Drum (Omnicom Group)

 Concept, Application, Evaluation and Presentation. The four pillars to any CIM Marketing Assignment answer and we’ll be ...
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Episode 17 – Frictionless Commerce, Retail Specialism – Fiona Ellis-Chadwick – Loughborough University

Straight to what we are assigning your time this week as after our interview we will take a ...
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Episode 16 – Vomit Advertising – Naomi Sesay (Professional Speaker, Author, Presenter, Actor)

You’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, ...
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Episode 15 – Just Get INvolved – Ori Chandler – MD of INvolve

We go deep into equality, openness, diversity, changing cultural bias, oh and swinging from stuff, with Ori Chandler, ...
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Episode 14 – What You Can’t Measure, You Can’t Manage – Zoe Dowling – FocusVision

If you’ve ever wondered how to put a great research project together then this episode is for you. ...
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Episode 13 – Emotional Creatures, Occasionally Rational – Dr. Carl Marci – Nielsen Consumer Neuroscience

We have a transatlantic feel to this episode as it features a conversation with Dr. Carl Marci, the ...
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Episode 12 – You Can Sit on Your Arse or Do Something With Your Life, Your Choice – Leigh Riley (Cosatto)

 Meet a Deputy Managing Director who discusses amongst other topics, product development, branding, customer service, digital communications ...
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Episode 11 – Running, In More Ways Than One – Anahid Basmajian (AdRoll)

I’m so please that we finally have our first female guest! Our first, but definitely not our last ...
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Episode 10 – SOSTAC – PR Smith (Paul Smith)

In this episode we will be talking with someone that has help thousands, if not millions of organisations ...
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Episode 9 – Branded Content. It’s As Easy As ABCD – Andrew Canter BCMA (Institute of Branded Content)

Andrew Canter is amongst the leading practitioners in branded content with over twenty five years experience. Global CEO ...
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Episode 8 – The (P)RACE To Digital Success – Dave Chaffey (Digital Marketing Guru)

Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can ...
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Episode 7 – The Yoda of Marketing (The Force is Strong with this One) Part 2 – Mark Ritson (Marketing Guru)

Part 2 of 2: Before introducing my guest on this episode… again as it is part 2, I ...
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Episode 6 – The Yoda of Marketing (The Force is Strong with this One) Part 1 – Mark Ritson (Marketing Guru)

Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to ...
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Episode 5 – The Three Rule of Agency Club (Part 2) – Mando Group

Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency ...
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The Greatest Sportsman(ship) Program

Without giving to much away and with no spoilers, I recently had the pleasure in interviewing PR Smith ...
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Episode 4 – The Three Rule of Agency Club (Part 1) – Mando Group

Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency ...
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Episode 3 – If You Build It, They Will Come – BMF (Builders Merchant Federation)

In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who ...
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Episode 2 – What Do Cows Drink? – moocreations

In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, ...
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Episode 1 – Marketing Study Lab Introduction

Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explian what Marketing Study Lab is all ...
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Cheques Made Payable To… Knowing Your Customer

It is Marketing 101, KNOW YOUR CUSTOMER! If you don’t, you don’t know much: Who are you targeting, ...
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Being Brave

This is a short one. I recently did a presentation where I asked if what I had been ...
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It’s Been Emotional

I recently went on a little trip into Europe (not bragging, it’s fact), but going to the airport, ...
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Star Wars – A Merchandising Saga

Although merchandising has been around since movies became mainstream, Star Wars was the first  to really cash in ...
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The Heathrow Christmas Advert is the BEST Thing Ever! Here’s Why…

Watch the Heathrow Bears Christmas Advert here What doesn't this advert have going for it? OK, perhaps not ...
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Study, Plan and Pass… Repeat

Here are the Marketing Study Labs top tips when tackling a Professional Marketing Qualification: Study Guides A study ...
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Getting The (Exam) Timing Right

One of the main reasons why students don’t pass a Professional Marketing Exam is because they get the ...
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To Learn or… to Learn, that is the Question?

A qualification isn’t for everyone. I’m not going to lie and say it is as that just isn’t ...
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Can It Aid Performance?

I saw this sign at my local gym and it did make me think... is this true? Now ...
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Marketing Assignment Tips

Marketing Assignment Tips (1 of 9): Answer the Task Given, Not Your Own Similar to an exam, it ...
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