Altering the Marketing Mindset

Helping you before, during and after your studies and throughout your Marketing career. No cutting corners, no quick fixes, we start at the beginning and build from there.

Don't Colour, Create. Marketing is more than colouring-in.

Looking for help with you Marketing planning or want to study for a Professional CIM Qualification, in turn gain the expertise to increase your marketing knowledge and ultimately your career progression?

We may be a perfect match!

There are a number of questions that you can ask yourself to determine if study with Marketing Study Lab is for you. If the answer is 'Yes' or 'er, Yeah' or 'YES, of course, where do I sign up?' to any of the below, then what are you waiting for, lets get studying!

Do you feel like you’re not sure what your best studying options are?

Are you looking to study a Marketing Qualification that doesn't cost a fortune, with a tutor who has been in the position you are in right now?

Would you like to study with my support and guidance throughout your qualification?

I know what it takes to pass a Marketing Qualification and also become a Chartered Marketer in the process. This has helped me to many senior roles within the profession I love – Marketing. But now I want to help others do the same. If the above sounds like you, then it would mean the world to me to help you try and achieve your goals and ambitions through a Marketing Qualification.

Peter Sumpton Marketing Tutor
CPA Authorised Training Provider

Marketing Study Lab is proud to be an Authorised Training Partner of Professional Academy. All CIM Course Delegates will be registered as Students of Professional Academy and personally tutored and supported throughout their studies via Marketing Study Lab.

'I couldn’t sing my tutor’s praises enough for the digital marketing module – very helpful, encouraging and attentive at all times!'
Level 4 Marketing Student

'Just wanted to say how much I appreciated your help on the assignment...

...Thank you very much once again'
Level 4 Marketing Student

'You have always been so speedy to reply and have really helped me when I've been close to pulling my hair out 😅😂. I really appreciate all of your help over the last year to help me achieve my level 6 qualification! I can’t wait to get stuck into my digital marketing career! '

Level 6 Digital Marketing Student

If any of these ring true, lets chat:

✅ Study options are all reasonably priced

✅ Providing hacks that help you grab time from your busy schedule

✅ We provide all the resources you'll need to study ... plus as many tutoring sessions as you need

✅ Spaces are limited to a select number of passionate people, full attention is given to each and everyone - you are never alone and we are always contactable

✅ Now you have and so have many others:
'I couldn’t sing my tutor’s praises enough for the digital marketing module – very helpful, encouraging and attentive at all times!'
Level 4 Digital Marketing Student

Now let's do this, together.
Contact me now: peter@marketingstudylab.co.uk

Think you’re ready to study and learn or Marketing?

CIM Marketing

We offer CIM Professional Marketing Course and Qualifications.
Check them out.

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As an official Affiliate we can offer you advice and guidance to get you SOSTAC® Certified.


Listen, download or subscribe to the weekly Podcast. NEW Episodes every Tuesday!

All the Fun of Marketing...In One Place!

Engaged Brand Ambassadors with Emma-Louise Munro Wilson Content Strategist at EMARI Group – Episode 81

Guest and Episode Links Emma-Louise Munro Wilsonhttps://www.linkedin.com/in/elmw17/https://emari.co.uk/emma@emari.co.uk The EMARI Code: https://emari.co.uk/the-emari-code/ Anatomy of Trust – Brene Brown: https://brenebrown.com/videos/anatomy-trust-video/ Books:Tribe of ...
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Be Fearless With Your Story Telling with Lubna Forzley the MD at Stories – Episode 80

Guest and Episode LinksLubna Forzleyhttps://www.linkedin.com/in/lubnaforzley/http://www.stories-co.nethttp://www.lubnaforzley.com TEDx Talk: https://youtu.be/2QO8sV7AiUY Books:Start with Why – Simon Sinek: https://amzn.to/327HV7t Enjoy the Episode - Happy ...
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Public Sector Marketing with Richard Forshaw-Smith Marketing Specialist from RFS Marketing Communications – Episode 79

Guest and Episode LinksRichard Forshaw-Smithhttps://www.linkedin.com/in/richardforshaw/https://rfsmarketing.co.uk/https://www.facebook.com/rfsmarketing@ rfs_marcomms: https://www.instagram.com/rfs_marcomms/@rfsmarcomms: https://twitter.com/rfsmarcomms Books:Blue Ocean Strategy – W. Chan Kim: https://amzn.to/2KZSAdH Enjoy the Episode - Happy ...
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Creating Content with Jay Mullings Content Producer for Written Mirror – Episode 78

Guest and Episode Links Jay Mullingshttps://www.linkedin.com/in/jaymullings/@writtenmirror: https://www.instagram.com/writtenmirror/@writtenmirror: https://twitter.com/WrittenMirrorWritten Mirror: https://www.youtube.com/writtenmirror Books:The Art of War – Sun Tzu : https://amzn.to/2PidA4B App:Strong Lifts 5x5 ...
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A Marketing Career with Patrick Ward Editor-in-Chief at High Speed Experts – Episode 77

Guest and Episode LinksPatrick Wardhttps://www.linkedin.com/in/patrickjamesward/https://highspeedexperts.com/ Books:The 4-Hour Work Week – Tim Ferriss: https://amzn.to/31SO9rZ Enjoy the Episode - Happy Marketing! ...
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Communicating Clearly Monique Russell Executive Communication Coach – Episode 76

Guest and Episode LinksMonique Russellhttps://www.linkedin.com/in/clearcommunicationcoach/https://clearcommunicationsolutions.com/ Books:The Success Principles – Jack Canfield: https://amzn.to/2TWKIgV Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) ...
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Learning and Teaching Social Media with Ella Orr Freelance Social Media Manager – Episode 75

Guest and Episode Links Ella Orrhttps://www.linkedin.com/in/ella-orr-socialmediaconsultant/https://www.facebook.com/ella.orr@muchmoresocial - https://twitter.com/muchmoresocial@muchmoresocial - https://www.instagram.com/muchmoresocial/ Books:Rise of the Youpreneur – Chris Ducker: https://amzn.to/2Zuqtg9 Enjoy the episode ...
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Achieving Career Happiness with Lucia Knight a Career Happiness Designer – Episode 74

Guest and Episode LinksLucia Knighthttps://www.midlifeunstuck.com  Books:X Change: How to torch your work treadmill - Lucia Knight: https://amzn.to/30Awfto Designing Your ...
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Marketing Starts by Understanding the Customer with Louis Grenier Owner of EveryoneHatesMarketers.com – Episode 73

Guest LinksLouis Grenierhttps://everyonehatesmarketers.com Books:The 1-Page Marketing Plan – Allan Dib: https://amzn.to/2YJz7mYBrainfluence – Roger Dooley: https://amzn.to/2LMCFSb Enjoy the Episode - Happy ...
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Making Copywriting Interesting with Victoria Doxat a Freelance Copywriter – Episode 72

LinksVictoria Doxathttps://www.linkedin.com/in/victoria-doxat/https://victoriadoxat.com Books:Influence – Robert Cialdini: https://amzn.to/2ITaRtf Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) The communications mix and the marketing ...
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The Theory Behind Social Media with Krista Fabrick a Marketing Consultant, Speaker & Professor – Episode 71

LinksKrista Fabrickhttps://www.linkedin.com/in/krista-fabrick/https://www.instagram.com/kristafabrick/ Books:Known - Mark Schafer: https://amzn.to/2J4TpAM Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81) As we round up our look at ...
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Social Media is Just Another Channel That You Need a Strategy Around with Mark Shaw the Anti-Social Speaker – Episode 70

LinksMark Shaw https://www.linkedin.com/in/markshaw101/Books: Simon Sennek: https://amzn.to/300rZDj Seth Godin: https://amzn.to/2RPR7K9 This episode is all about people. People online, people ...
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Marketing Qualification Success Using Simplicity, Brevity and Clarity with Lucille Ossai founder and editor of the Rethinking Business Communications Blog- Episode 69

LinksLucille Ossai’shttps://www.LucilleOssai.comLucille@LucilleOssai.com Business Communications Blog: https://www.LucilleOssai.com/blogYouTube: https://www.youtube.com/channel/UCM6nlSUQeKL8Arvzk7VylpALinkedIn: http://ng.linkedin.com/in/lucilleossaiCommunicationsProTwitter: http://www.twitter.com/LucilleossaiPinterest: http://pinterest.com/lucilleossai Books:Talk Like TED – Carmine Gallo: https://amzn.to/2ZHk3GW Extras:For extra help with editing and proofreading: https://www.Grammarly.comGrammar ...
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Why Marketing Qualifications are so Important with Dr Geraint Evans Interim CMO Marketing Consultant – Episode 68

Guest and Episode LinksDr Geraint Evanshttp://www.drgoevans.comhttps://www.instagram.com/drgeraintevans/https://twitter.com/DrGeraintEvans_https://www.linkedin.com/in/drgeraintevans/ Books:The Excellence Dividend – Tom Peters: https://amzn.to/2FVG0u2 Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.ukhttps://www.linkedin.com/in/petersumpton/https://www.facebook.com/groups/marketingstudylab/https://twitter.com/cousinp81(@cousinp81)  ...
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B2B Marketing with Michael Field the B2B Competitive Strategy Consultant from EvettField Partners – Episode 67

LinksMichael Field: https://www.linkedin.com/in/michaelfieldcom/https://www.evettfield.comBooks:Good Strategy, Bad Strategy – Richard Rumelt: https://amzn.to/2ZEC2haApp:Slack: https://slack.com/intl/en-gb/ Episode Intro We all seem to be focusing on the ...
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The Art of Online Course Creation with Diana Wilson Freelance Video Editor – Episode 66

LinksDiana Wilson: https://www.linkedin.com/in/diana-wilson/https://www.youtube.com/channel/UC6ueXwEVf8Qek95FLmyjoaQhttps://sites.google.com/view/texastasker/homeBooks:Building a StoryBrand – Miller Donald: https://amzn.to/2Rz8XRqApp:YouTube: https://www.youtube.comExtras:Course Marketplaces:Udemy: https://www.udemy.comSkillShare: https://www.skillshare.comHosting Platforms:Teachable: https://teachable.comThinkific: https://www.thinkific.comKajabi: https://kajabi.com Episode Intro Where is the place to be? Why ...
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Without Marketing People Don’t Know a Company Exists – with Vicki O’Neill Marketing and Sales Expert for Small Businesses – Episode 65

This week we’re taking a look at where Price fits into the Marketing Mix (the 7P’s). But first, ...
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Why Customer Research is so Important with Branka Injac Misic CMO of GigSuper – Episode 64

  Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Over the coming weeks, not only ...
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What Makes a Great Customer Experience with Teresa Gandy the Customer Survey and Customer Experience Expert at Clarity CX – Episode 63

  Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Segmentation, Targeting and Positioning. How can ...
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Don’t Waste Time with Hala Taha – Host of Young and Profiting Podcast – Episode 62

Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) The Total Product Concept is something that can really help you ...
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Levels of Authenticity – Leonard Kim of InfluenceTree – Episode 61

Ansoffs Matrix (created by Igor Ansoff in the 1960s) is a Marketing model that stands the test of ...
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Pearls of Marketing Wisdom from Janine Coombes Marketing Campaign Planner for Small Businesses – Episode 60

Episode LinksJanine CoombeLinkedIn: https://www.linkedin.com/in/janinecoombes/YouTube: https://www.youtube.com/channel/UC8BWALizli9ioklqzrt8l8wBooks: Mindset - Dr Carol Dweck: https://amzn.to/2X2iIJ4 Pearls of Marketing Wisdom Who would you go to if you ...
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Tips on Passing Your Marketing Assignment with Accounting Exam Coach James Perry – Episode 59

What can us Marketers learn from accountancy? Turns out, quite a lot when it comes to assignments and ...
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Take the Leap into your Marketing Assignment – Sara Bliss a Writer, Digital Content Strategist & Brand Advisor – Episode 58

Have you got the right mindset? Struggling to sit down and concentrate? I have a little tip for ...
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The 14 Steps to Writing a Great Marketing Assignment

I’ve put together a short 14-step process that should help when planning to tackle a Marketing Assignment. Some ...
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Small Business, Big Marketing with Tim Reid – Episode 57

What is Mendelows Matrix? It’s another Marketing framework that look at the internal, but more on that later, ...
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My 3 Fav Marketing Models and How to Use Them

There are so many to choose from that it feels like everyone is making their own models, frameworks, ...
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Gen-Z, Discuss with Kevin Tewis-Allen a Gen-Z Expert and CMO at Printt – Episode 56

In this weeks episode we take a look at McKinsey's 7S’s, find out more later. First we’re going ...
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Training Your Brain and Good Habits with Jacqui Jagger the Mindset and Business Coach of Beyond Boundaries – Episode 55

What is the difference between a metric and a measurement? So easily interchangeable aren’t they, but they do ...
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Communicating Through Thought Leadership with Janine Wood of Armadillo Consulting Group – Episode 54

Ever been influenced by something, or even someone. We’ll be covering what an influencer is later, but first ...
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The Basics of Digital Security with Suzanne Girdlestone of Smart Business IT – Episode 53

Remember blogging, remember actually writing content. That’s what we’ll be talking about later on, but first… We should ...
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Personalised Communication with Ben Roberts of Talkative and Host of the Marketing Buzzword Podcast – Episode 52

I thought we’d take a look at a model that is relatively overlooked in my opinion. The McKinsey's ...
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The Importance of Brand Consistency with Evan Wyk an Entrepreneur and Brand Guardian – Episode 51

We covered a topic very briefly on episode 44 with Mr Ryan Holtz, which was CRM (Customer Relationship ...
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Building Brands with Love with Goldie Chan the Influencer and Digital Strategist – Episode 50

Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode ...
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Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social – Episode 49

How do you cross-sell? How can be of benefit to a business? And what options do we have ...
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Engaging with Children Through Storytelling with Angela Ferrari the Owner of Story Spectacular – Episode 48

Who’s in your tribe? What the hell is a tribe. We’ll find this out later, but first we’re ...
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What on Earth is Personal Branding with Dr. Natalia Wiechowski of Think Natalia – Episode 47

AIDA – Awareness, Interest, Desire, Action. It's a simple tool but one very much worth remembering and we’ll ...
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Sports Marketing in a Sea of Red Content with Craig Hannan the Head of Brand and Marketing from The Anfield Wrap – Episode 46

How important is copy within you Marketing Strategy, well it turns out very - and we’ll find out ...
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Is Getting Better SERP Rankings Your Forte with Julia McCoy from Express Writers – Episode 45

Do you think that robots will end civilisation as we know it? Quite a heavy question to start ...
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Why Your CRM is Your Little Black Book with Ryan Holtz from Ryan Holtz Marketing – Episode 44

Paid, Owned and Earned Media. What are the differences? But before we do any of that I cant ...
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The International Marketing Algorithm with Maiten Panella a Digital Marketing Consultant – Episode 43

Ever wondered what SaaS is? No I don't mean to be a bit cheeky, I mean the acronym ...
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Top 6 Learnings From Being a Marketing Examiner

If you were called up to your national team, for any type of sport, would you answer the ...
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The Video Marketing Soapbox with Phil Nottingham of Wistia – Episode 42

I want to introduce you to Post-It Marketing, which is posted on all the relevant social platforms, but ...
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Episode 41 – Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA

Well, well, well, you may have missed the last few episodes, that time of year, but we just ...
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Episode 40 – It’s 2019 Marketing New Years Resolution Time

HAPPY NEW YEAR! Wow, we're now into 2019, which is Marketing Study Lab's second year... so old. The ...
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Episode 39 – We Wish You A Merry Marketing Christmas and a Look Back of The Year

As it's supposed to be a 'quite' time of the year, for friends and family, I thought I'd ...
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Episode 38 – Social Media Pedagogy aka The Word I Can’t Say – Ai Addyson-Zhang, Ph.D. – Professor | Digital Learning Consultant

As we’re taking a break from all that studying and research, I want to get right into introducing ...
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Episode 37 – Getting into the Meat of PPC (Pay Per Click) – Dan Charles – Owner – Be Fair Marketing

Let's meet Dan Charles, who is the Owner of Be Fair Marketing who doesn’t believe in trying to ...
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How Podcasting Can Help Organise Your Studies With Podcaster John Lim – Marketing Study Lab Special

Intro I don't like to over promise and under deliver and I don't think I have with yet ...
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Episode 36 – Yoast SEO and THE Internet – Jono Alderson – Special Ops (Digital Strategist) – Yoast.com

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> What is your bedtime ritual? Hopefully it’s ...
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Episode 35 – The Time Terrorist and Money Laundering – Louisa Van Vessem – VA – Workflow Virtual Assistant

Lets find out what being a virtual assistant is all about as we chat to Louisa van Vessem, ...
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Episode 34 – The Dark Art of SEO (Search Engine Optimisation)- Hannah Thorpe – MD – White.net

Let’s have a conversation with Hannah Thorpe, the MD of white.net, about all things SEO (Search Engine Optimisation) ...
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Episode 33 – A Look Into the Future and the Goat Theory – Korbinian Lehner – Senior Digital Native – Telekom Deutschland

We’re talking to Korbinian Lehner, who is a Senior Digital Native for Telekom Deutschland (you may know them ...
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How to Get to Great Ideas – Author Dave Birss – Marketing Study Lab Special

It's a Marketing Study Lab special! Regular programming will resume shortly but for today, enjoy as we talk ...
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Episode 32 – Bitmojohn and Copywriting with Pineapples – John Espirian – Espirian.co.uk

When entering an exam, did you know that if you can understand the time you have and how ...
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Episode 31 – Lasagna with a Slice of Digital – Darren Goldsby – Chief Digital Officer – The Jamie Oliver Group

Let’s have a little natter with Darren Goldsby, the Chief Digital Officer for The Jamie Oliver Group. But ...
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Episode 30 – Drinking Tea and Creating Avatars – Tracey Tait – Marketing Consultant – Transcend You

Let’s meet Tea drinking Tracey Tait, who is an Independent Marketing Consultant based in Newcastle, don’t let her ...
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Episode 29 – When Copywriting Always Ask, So What? – Louise Shanahan – Health Copywriter and Jargon-Buster (The Copy Prescription)

Lets talk to Louise Shanahan, a copywriter for The Copy Prescription, and I love that name as Louise ...
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Episode 28 – Take Pride in Your Work (Global Employer Branding) – Andrea Scheerbaum – Siemens

Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which ...
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An Alternative Take on the Top 5 Marketing Challenges 2018

The CIM recently published an article early in September highlighting what they believe to be todays top five ...
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Episode 27 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 2 of 2)

We need to get back to our interview with Gill Andrews, who is a copywriter and a web ...
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Episode 26 – Copywriting: Don’t Make Super Simple Tasks Difficult – Gill Andrews – Freelance Copywriter & Web Consultant (Part 1 of 2)

I would like to introduce you to Gill Andrews, who is a copywriter and a web consultant placing ...
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Episode 25 – Moonwalking to Success Zoe Stainsby – Global Integrated Entertainment Marketing Specialist – Fuse

Our next guest is Zoe Stainsby, the Head of Entertainment at Fuse – their basic principal is to ...
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Episode 24 – Customer Experience and Eating Dog Food – Kat Knocker – Head of Product and Customer Experience – tails.com

Have you ever eaten dog food? This week we have a shaggy dog story for you as we ...
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Episode 23 – Santa and the Employer Value Proposition – Kim Kunze – Siemens

Employer Branding is probably one of those Marketing topic that can be forgotten about as we focus on ...
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Episode 22 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 2 of 2)

This is episode is part two of a great two parter, you lucky, lucky people, so if you ...
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Episode 21 – The Art of Presenting Planning, Creation, Delivery (The Heros Journey) – Spencer Waldron – Prezi (Part 1 of 2)

This episode is a two parter, you lucky, lucky people – as our guest would not shut up ...
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Episode 20- Conversational Data – Frances Ralston-Good – CEO – Hearts & Science

Lets say hello to our guest, CEO of Hearts and Science, Frances Ralston-Good. Helping clients find better ways ...
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Episode 19 – Secured Financially, But Not Mentally or Physically – Leah Steele – Founder at Searching for Serenity

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> Our guest this week is Leah Steele, ...
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Episode 18 – A Thriller of an Episode – Luke Southern – MD at Drum (Omnicom Group)

 Onto our guest. Luke Southern, the Managing Director of DRUM, Omnicom’s award winning content business that makes ...
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Episode 17 – Frictionless Commerce, Retail Specialism – Fiona Ellis-Chadwick – Loughborough University

Our guest this week is – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact ...
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Episode 16 – Vomit Advertising – Naomi Sesay (Professional Speaker, Author, Presenter, Actor)

You’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, ...
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Episode 15 – Just Get INvolved – Ori Chandler – MD of INvolve

We go deep into equality, openness, diversity, changing cultural bias, oh and swinging from stuff, with Ori Chandler, ...
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Episode 14 – What You Can’t Measure, You Can’t Manage – Zoe Dowling – FocusVision

If you’ve ever wondered how to put a great research project together then this episode is for you. ...
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Episode 13 – Emotional Creatures, Occasionally Rational – Dr. Carl Marci – Nielsen Consumer Neuroscience

We have a transatlantic feel to this episode as it features a conversation with Dr. Carl Marci, the ...
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Episode 12 – You Can Sit on Your Arse or Do Something With Your Life, Your Choice – Leigh Riley (Cosatto)

 Meet a Deputy Managing Director who discusses amongst other topics, product development, branding, customer service, digital communications ...
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Episode 11 – Running, In More Ways Than One – Anahid Basmajian (AdRoll)

I’m so please that we finally have our first female guest! Our first, but definitely not our last ...
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Episode 10 – SOSTAC – PR Smith (Paul Smith)

In this episode we will be talking with someone that has help thousands, if not millions of organisations ...
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Episode 9 – Branded Content. It’s As Easy As ABCD – Andrew Canter BCMA (Institute of Branded Content)

Andrew Canter is amongst the leading practitioners in branded content with over twenty five years experience. Global CEO ...
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Episode 8 – The (P)RACE To Digital Success – Dave Chaffey (Digital Marketing Guru)

Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can ...
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Episode 7 – The Yoda of Marketing (The Force is Strong with this One) Part 2 – Mark Ritson (Marketing Guru)

Part 2 of 2: Here's the introduction to my guest on this episode… again as it is part ...
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Episode 6 – The Yoda of Marketing (The Force is Strong with this One) Part 1 – Mark Ritson (Marketing Guru)

Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to ...
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Episode 5 – The Three Rule of Agency Club (Part 2) – Mando Group

Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency ...
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The Greatest Sportsman(ship) Program

Without giving to much away and with no spoilers, I recently had the pleasure in interviewing PR Smith ...
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Episode 4 – The Three Rule of Agency Club (Part 1) – Mando Group

Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency ...
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Episode 3 – If You Build It, They Will Come – BMF (Builders Merchant Federation)

In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who ...
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Episode 2 – What Do Cows Drink? – moocreations

In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, ...
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Episode 1 – Marketing Study Lab Introduction

Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explain what Marketing Study Lab is all ...
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Cheques Made Payable To… Knowing Your Customer

It is Marketing 101, KNOW YOUR CUSTOMER! If you don’t, you don’t know much: Who are you targeting, ...
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Being Brave

This is a short one. I recently did a presentation where I asked if what I had been ...
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It’s Been Emotional

I recently went on a little trip into Europe (not bragging, it’s fact), but going to the airport, ...
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Star Wars – A Merchandising Saga

Although merchandising has been around since movies became mainstream, Star Wars was the first  to really cash in ...
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The Heathrow Christmas Advert is the BEST Thing Ever! Here’s Why…

Watch the Heathrow Bears Christmas Advert here What doesn't this advert have going for it? OK, perhaps not ...
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Study, Plan and Pass… Repeat

Here are the Marketing Study Labs top tips when tackling a Professional Marketing Qualification: Study Guides A study ...
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Getting The (Exam) Timing Right

One of the main reasons why students don’t pass a Professional Marketing Exam is because they get the ...
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To Learn or… to Learn, that is the Question?

A qualification isn’t for everyone. I’m not going to lie and say it is as that just isn’t ...
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Can It Aid Performance?

I saw this sign at my local gym and it did make me think... is this true? Now ...
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Marketing Assignment Tips

Marketing Assignment Tips (1 of 9): Answer the Task Given, Not Your Own Similar to an exam, it ...
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